GIS Software for Insurance Mapping
Maptitude provides ways for you to
use maps to analyze and understand how geography affects you and your
business. Maptitude is an essential tool for all types of insurance
applications including risk assessment, resource deployment, premium
pricing, product marketing, and customer support and information
Maptitude gives you the tools, maps, and latest Census demographic data you need, plus special functions to allow you to tie in the data you use every day in your work. With Maptitude you can visualize data in new and different ways, unearth geographic patterns in your data, and convey information in a straightforward way.
Assess Your Risk Exposure:
Map your portfolio and then determine its exposure to various risks.
- Aggregate risks by Postal/ZIP Code, county, or around a given location such as a fault line or coast line (See Figure 1)
- Identify overexposed and underdeveloped areas
Locate Your Customers and Resources:
Use the included nationwide streets to map locations (Figure 2)
- Map all of your policy holders, their policy limits, and other characteristics so that you can assess your risk exposure
- Determine a branch's area of influence
- Assist adjusters in the field to plan a series of visits
Analyze Insurance Underwriting:
Map locations that are prone to various risks or that have particular demographic characteristics. (See Figures 3 & 4)
- Identify areas on a map with a high population density, a large concentration of rental properties, or other demographic characteristics that effect whether to underwrite a property for fire or burglary insurance
- Determine if a home is in a flood plain, near a fault, or is susceptible to wild fires and other hazards to make informed decisions on whether to underwrite a property for hazard insurance
- Find the driving distance or straight-line distance to the nearest fire station or police station
Find Marketing Opportunities:
In addition to the latest demographic estimates, Maptitude includes substantial demographic and income data from the Census that you can use to identify locations with desirable characteristics for company growth. Analysis tools even let you compare the demographics around several different sites to determine their market potential. (See Figure 5)
Use Your Own Data and Models:
Maptitude lets you create maps using your own data. Maptitude has direct access for a number of database, geographic, and raster file formats. In addition, you can access your data via ODBC from a number of data sources such as Access, Oracle, and SQL Server. You can also join and aggregate your data to any of the nationwide geographic files included with Maptitude such as states, counties, or ZIP Codes, or to your own custom territories.
Provide Customers with Web-Enabled Access to Information:
Maptitude for the Web is a specialized version of Maptitude for designing and running interactive map applications and location-based services on the World Wide Web.
- Create a web-based interactive information system that allows auto insurance customers to find the nearest authorized repair center, or health insurance customers to find the nearest specialist in an HMO network.
- Create a hazard assessment information system that allows agents to access maps of risk and pricing data.
Other Maptitude functions can be harnesses for modeling, data collection, data analysis, and specialized insurance applications. For example, Maptitude includes a built-in interface for GPS devices. You can create accurate geographic files in the field with a GPS and a laptop, such as a database of fire hydrants for the most detailed fire hazard assessments, or precise measurements of fields for crop insurance underwriting. Surface analysis and 3-D mapping functions let you build contour maps that you can overlay with soil analysis data to determine mud slide risks.
In all cases, Maptitude is the cost-effective solution that gives you extensive demographic and geographic data plus sophisticated spatial analysis tools so that you can convey information and analyze risk for your business advantage.
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• Locate customers
• Analyze price-setting factors for underwriting
• Assess risk exposure
• Find market opportunities
• Incorporate your data and models
FIGURE 1: Assess risk exposures such as the aggregate cost by ZIP Code for an earthquake.
FIGURE 2: Find policy holders and display information about them on a map; even find a route for a claims adjuster to visit a set of them.
FIGURE 3: See areas most at risk of flooding.
FIGURE 4: Analyze areas most at risk of hurricanes.
FIGURE 5: Site analysis can be performed with the included Census data. This map and table show the demographics of the population within five miles of several locations.