Putting Location in Real Estate

Maptitude empowers real estate professionals with the fundamental mapping and geographic analysis tools that you need for residential or commercial real estate. With Maptitude, you can visualize locations and assess them for desirable qualities.

Using Maptitude, you can answer your clients' questions about the neighborhood of a residential property. By simply typing an address, you are taken to the correct location on a map where you can provide answers to question such as: Is the site near a highway? Are there schools nearby? Is the income level suitable to first-time residential buyers? Are there parks or other amenities nearby? Is the property in a flood plain? What is the range of home values? These are just a few of the questions that can be answered by simply looking at a map produced with Maptitude.

Maptitude comes with a wealth of demographic data for you to further enhance your maps and your location-based knowledge. Quickly identify areas with many young children, many students, newer homes, more retirees, higher income, more owner-occupied housing, or larger homes (Figure 1). You can also add your own data such as home sales, crime statistics, or SAT scores to convey additional data that may be of particular value to your residential clients (Figure 2).

You can add your listings to a map so that clients can visually determine the locations available for sale in any given neighborhood and weigh the relative pros and cons of each location. You can use the selection tools to search your listings, based on location or attributes. For example, you could choose from among all of your listings the ones that are within walking distance to a school, near public transportation, within a particular price range, or have a minimum number of rooms (Figure 3).

Maptitude provides tools that make it easy to attach all kinds of relevant information to locations on a map. You can link your listings to documents, sites on the world wide web, or slideshows and pictures. Then, simply click the location on the map to show your clients the additional details you have for the property.

Maptitude is also a powerful tool for commercial real estate applications because it lets you quantify differences in sites. The demographic data included with Maptitude are ideal for analyzing competitor's locations, identifying market potential, and comparing sites to one another geographically and demographically (Figure 4).

Maptitude's tools are also relevant in all aspects of the real estate industry:

• Appraisers can track land values
• Banks and mortgage lenders can ensure regulatory compliance
• Title companies can track parcel ownership
• Insurance companies can perform underwriting analysis
• Public assessors can convey information in a straightforward and easily understood manner
• Multiple listing services can provide customers with web enabled access to property and realtor information

In all cases, Maptitude is the cost-effective solution that utilizes geography and maps as powerful methods with which to convey information and to analyze location, location, location for your business advantage.

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