Highlights of Using GIS in Insurance
Locate customers Analyze price-setting factors for underwriting Assess risk exposure Find market opportunities Incorporate your data and models

Assess Your Risk Exposure:

Map your portfolio and then determine its exposure to various risks.

• Aggregate risks by Postal/ZIP Code, county, or around a given location such as a fault line or coast line
• Identify overexposed and underdeveloped areas

Map risk exposure and assess insurance risk with GIS insurance mapping software: Aggregate earthquake cost by ZIP Code.

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Locate Your Customers and Resources:

Use the included nationwide streets to map locations

• Map all of your policy holders, their policy limits, and other characteristics so that you can assess your risk exposure
• Determine a branch's area of influence
• Assist adjusters in the field to plan a series of visits

Find policy holders and display information about them on a map; even find a route for a claims adjuster to visit a set of them.

Analyze Insurance Underwriting:

Map locations that are prone to various risks or that have particular demographic characteristics.

• Identify areas on a map with a high population density, a large concentration of rental properties, or other demographic characteristics that effect whether to underwrite a property for fire or burglary insurance
• Determine if a home is in a flood plain, near a fault, or is susceptible to wild fires and other hazards to make informed decisions on whether to underwrite a property for hazard insurance
• Find the driving distance or straight-line distance to the nearest fire station or police station

Use Your Own Data and Models:

Maptitude lets you create maps using your own data. Maptitude has direct access for a number of database, geographic, and raster file formats. In addition, you can access your data via ODBC from a number of data sources such as Access, Oracle, and SQL Server. You can also join and aggregate your data to any of the nationwide geographic files included with Maptitude such as states, counties, or ZIP Codes, or to your own custom territories.

Other Maptitude functions can be harnesses for modeling, data collection, data analysis, and specialized insurance applications. For example, Maptitude includes a built-in interface for GPS devices. You can create accurate geographic files in the field with a GPS and a laptop, such as a database of fire hydrants for the most detailed fire hazard assessments, or precise measurements of fields for crop insurance underwriting. Surface analysis and 3-D mapping functions let you build contour maps that you can overlay with soil analysis data to determine mud slide risks.

In all cases, Maptitude is the cost-effective solution that gives you extensive demographic and geographic data plus sophisticated spatial analysis tools so that you can convey information and analyze risk for your business advantage.

See which parcels are required to purchase mandatory flood insurance.

Analyze areas most at risk of hurricanes.

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The Georgia Insurance Department began using Maptitude software...to geocode the state and identify latitude and longitude coordinates, according to Donald K. Hill, assistant commissioner and CIO for the Office of the Commissioner of Insurance. Georgia insurers are very positive about how the state is assisting them, reports Hill. "The more information they can get, the better," he says. "We were getting hour-by-hour assessments of damage and its extent from people on the ground. We also got photographs which we can display on Maptitude."

Find Marketing Opportunities:

In addition to the latest demographic estimates, Maptitude includes substantial demographic and income data from the Census that you can use to identify locations with desirable characteristics for your insuance agency growth. Analysis tools even let you compare the demographics around several different sites to determine their market potential.

Site analysis can be performed with the included Census data. This map and table show the demographics of the population within five miles of several locations.

There's no better insurance mapping software at any price. Why spend more for less?

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