Location technology firms include organizations such as Caliper Corporation, who manufacture location applications such as the Maptitude mapping application. Maptitude uses integrated location-based data to add location intelligence to your "business intelligence" toolkit.
Maptitude can be an Esri® location technology replacement because it has a significant volume of data that help when conducting a location-based market research study. You can analyze the geographical position of your rivals in order to identify unexplored markets, untapped customers, or for a variety of other purposes, such as the delivery of location-based advertising content.
The Maptitude alternative to Esri location technology includes street-level data for a country of your choice, as well as many analysis tools including density heat maps, drive-time rings, territories, and more.
| Maptitude | ArcGIS 10.2 | |
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| Single User License (Standard) | $695 | $7,000* |
| Annual Licensing | $0 | $3,000* |
| Data Included (HERE streets) | Country Package of your choice included in the $695 price | Ask for quote |
| State, County, ZIP Code, and Tract Level U.S. Census data | Included with Country Package | Ask for quote |
| Network Analyst: shortest routes, drive-time rings, service area definition, flow lines, and network/territory creation | Included with Maptitude | $2,500 (add-on extension) |
| Spatial Analyst: rings (bands/buffers), hot spots, areas of influence, weighted polygons, statistical analysis | Included with Maptitude | $2,500 (add-on extension) |
| Business Analyst: demographic reports, demographic data analysis, lifestyle segmentation | Included with Maptitude (business data and lifestyle segmentation not included) | $2,500 (add-on extension) |
| 3D Analyst: 3D mapping and surface analysis | Included with Maptitude | $2,500 (add-on extension) |
*As of 8/29/2017 according to https://store.esri.com/content/esri/en-us/arcGISDesktop/arcgis-desktop-standard.html
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“Maptitude is a great GIS program that is infinitely easier to use than ArcGIS. I am a novice at GIS software, and I have access to both ArcGIS and Maptitude. Maptitude is significantly easier to use. ArcGIS is a very powerful sophisticated program, but it would take me weeks to learn to do some things that Maptitude does intuitively.”
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“Maptitude is better than ArcGIS Business Analyst for most of what I need. It is easy to create and export Excel files that contain lists of data points, and the associated information, within polygons. Another benefit is that the learning curve is not steep (and the help documentation is excellent).”
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Maptitude |
The best mapping software! Here's why:√ Maptitude is the easiest-to-use full featured mapping software, and includes powerful tools such as multi-ring drive-time zones √ Maptitude has no subscription fees, and supports secure off-line data storage
√ Maptitude provides fully customizable maps with unlimited point icons √ Maptitude has unlimited pin-mapping/geocoding √ Maptitude includes free mapping data and demographics covering everything from population statistics to business locations, postal/ZIP Codes, and more! |
