Maptitude Mapping Software

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Retail Site Selection Mapping

Highlights
  • Find the best facility locations
  • Analyze trade areas and potential sites
  • Choose the best location for one or more facilities
Analyze demographics, facility locations, and competitors

FIGURE 1: Use the data included with Maptitude to analyze the demographics about any number of sites to find the ones with the most desirable characteristics.

Trade area map with weighted center

FIGURE 2: Use aerial and satellite images for creating and editing geographic files.

Determine which sites are best fitted to meet a level of service or profit

FIGURE 3: Air temperature map.

Maptitude makes it easy to use maps to analyze and understand the best locations for retail site selection, hotel site selection, or any other facility placement problem. Maptitude is a powerful combination of site mapping software and geographic data that provides everything that you need to make informed decisions.

In addition to the latest demographics, Maptitude includes substantial social, housing, and income data, along with easy-to-use analysis tools that will allow you to better understand the relationships between your demand, supply, and competitor locations. (Figure 1)

In addition to the site selection tools below, Maptitude has extensive functionality for Marketing and Sales Mapping including travel time rings.

Site Location Analysis:

With Maptitude you can create a circular service area that encompasses a set of points such as addresses. You can then choose to weight the center location by a field in your point layer such as demand (Figure 2).

For example, if you are considering relocating a store, you can create a trade area around your customers and weight the center by their sales volume to determine a new candidate location. Alternatively, you may have a database of client employees. You can then use Maptitude to see the best central location based on the density and distribution of the addresses. These could be weighted by seniority, allowing you to better explore potential site locations by considering staff characteristics.

Facility Location Analysis:

Facility  location problems involve choosing the best location for one or more facilities from a set of possible locations (Figure 3). These tools are available at additional cost. Please contact Caliper Sales at +1 617-527-4700 or Sales@caliper.com for more information.

This toolset can address virtually all types of location problem. Potential applications include exploring new franchise locations, corporate office relocations, and branch optimization. For example:


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