Geographic Analysis Tools

Unearth the information and trends hidden in your data

One of the best reasons to use Maptitude is to unearth and analyze the geographic components of your data. Maptitude includes many tools that allow you to understand trends, evaluate sites, and define optimal routes. You can integrate Census statistics with your own data to identify geographic characteristics that impact you and your operations. You will be amazed at how quickly you can enhance your decision making using this easy-to-use mapping tool.

Sample map with bands and population overlay

Rings (Bands/Buffers):

You can use a variety of radius mapping software tools to automatically create bands around any number of map features and then analyze the characteristics of those areas. Find out how many customers live within a certain distance of a store, compute the demographic characteristics around potential store sites, analyze the neighborhoods most affected by noise pollution from a highway, or determine accessibility to facilities.

Map of Drive Time Bands

Drive-Time Rings:

In addition to circular bands, you can create bands that are based on distance, time, or other travel costs along streets or other lines. For example, you could create bands based on driving distance to your stores to identify areas that are not well served.

Map of Sales Territories with Chart Theme

Territories:

You can use Maptitude to create territories based on a table or Excel spreadsheet of data, interactively by clicking on features in a map such as postal areas, or manually by drawing whatever boundary lines you require using the Maptitude editing tools. It is also possible to create overlapping territories or territories based on streets. Your territories can be stored natively in Maptitude or in formats including Shapefile, Oracle Spatial, or SQL Server Spatial.

Density Grid Hot Spot Map

Hot Spots and Heat Mapping:

Maptitude lets you visualize point data by transforming the points into a regular grid. This makes it easy to identify customer concentrations, crime hot spots, or disease outbreaks. In addition, the grid can be weighted based on a value you choose. For example, you could analyze the pattern of clients around a store and weight them by the cost of their purchases, or find all commercial properties and weight them by the number of square feet.

Maptitude Route Map

Routes:

Maptitude identifies routes between points and generates driving directions. When a trip involves several stops, Maptitude can even help you decide the best order in which to visit them. Most importantly, Maptitude lets you decide what type of route you want – the shortest, fastest, or a route that satisfies certain restrictions you need to consider, based on the available data. The street layer included with Maptitude includes one-way streets and travel times allowing you to create the most accurate routes ever in Maptitude.

Three-Dimensional Surface Analysis Map

Surface Analysis:

With Maptitude, you can analyze and display surfaces on a two-dimensional map or as a 3D map. You can create contour maps of elevations and then determine the viewshed for any location, either at ground level or at a particular height. For example, you can find areas of weak service from a transmission tower. You can also create surfaces that represent data values, such as measures of air pollution or radon, over a geographic region.

Areas if Influence Map

Areas of Influence:

You can determine the areas closest to each of your facilities by building areas of influence, then estimate the attributes within each area to determine areas that are under- or over-served.

Street Partition Map

Drive-Time Zones:

You can partition streets into zones or districts so that each link is assigned to a feature based on an impedance attribute such as time or distance. For example, you can divide the streets in a city so that each is assigned to the fire station that can provide the fastest response time, or determine which streets are within the maximum walk distances around elementary schools.

Desire Line Map

Desire Lines:

You can illustrate the flow of people or goods from point to point based on values in a dataview. For example, if you had a table with the number of customers in each Postal/ZIP Code who shop at your retail stores, you can show the number of customers traveling to each store with desire lines.

Trade Area Map

Trade Areas and Site Location:*

You can use a variety of radius mapping software tools to automatically create bands around any number of map features and then analyze the characteristics of those areas. Find out how many customers live within a certain distance of a store, compute the demographic characteristics around potential store sites, analyze the neighborhoods most affected by noise pollution from a highway, or determine accessibility to facilities.

 

In Addition, You Can: 

  • Measure areas and distances
  • Aggregate and disaggregate attribute data 
  • Create areas from line features or lines from area features 
  • Create lines from a series of point features 
  • Select features by pointing, radius, polygon, condition, value, or location 
  • Generate statistics (count, sum, mean, minimum, maximum, and standard deviation)

  

Adjacency Map

Adjacency Tools:

With Maptitude you can identify the neighbors of an area of interest and create bands of adjacent neighbors. Use these tools for topological querying, exploring market expansion, planning evacuations, or tracking disease outbreaks.

*Caliper Corporation's TransCAD software includes more in-depth territory management and site location analysis models. TransCAD provides powerful tools for automatically partitioning features for service territory alignment or creating balanced districts or trade areas, and site location models that let you evaluate the best location for one or more facilities from a set of possible locations.