Sales & Marketing Mapping Software

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FIGURE 1: Analyze demographics, existing facilities, and competitor locations.

FIGURE 2: Spot the markets where you should  target your advertising.

FIGURE 3: Find the ZIP Codes that will be most receptive to specific marketing campaigns.

FIGURE 4: Maptitude includes streets for the entire United States with address and ZIP Code ranges that you can use to locate your facilities and customers.

FIGURE 5: Build your own sales territories.

Maptitude provides ways for you to use maps to analyze and understand how geography affects you and your business. Maptitude is a powerful combination of mapping software and geographic data that provides everything that you need to make informed decisions and get the maximum return on your sales and marketing budget.

In addition to the latest demographic estimates, Maptitude includes substantial demographic, social, housing, and income data from the Census Bureau. Maptitude also includes easy-to-use analysis tools that will allow you to unearth the trends and information hidden in your data.

(Click here to see a short demo of mapping and analyzing your data with Maptitude)

With Maptitude you can:

Define Your Market:

Use the included Census demographic data to find the characteristics of the people who use your products.

• Identify the demographic characteristics of the areas where your customers live
• Use the analysis tools to aggregate the demographic characteristics within a particular distance of your business locations

Find Opportunities:

Find locations with desirable demographics before renting marketing lists, buying advertising, or planning new facilities. (See Figures 1 and 2)

Customize Your Message to a Target Audience:

Pinpoint the ZIP Codes that are within your sales area and that have desirable demographic characteristics and plan your mail or phone campaign message around them. (Figure 3)

Locate Your Customers:

Pin map the locations of your customers so that you can better serve them and better reach them with your sales message. (Figure 4)

• Find where your customers or prospects live and identify how well they are served by your existing infrastructure
• Determine where to purchase billboard space, which community newspapers to advertise in, and in which radio markets to purchase time, to best reach your customers
• Aggregate sales data for your customers by ZIP Code, county, or sales territory

Build Sales Territories:

Create sales territories out of ZIP Codes, counties, states, or any other type of area, calculate the demographic characteristics of your custom territories, and attach your own data to them (Figure 5). For more information, see the Territory Mapping page.

Use Your Own Data:

Maptitude lets you create maps using your own data. Maptitude has direct access for a number of database, geographic, and raster file formats. In addition, you can access your data via ODBC from a number of data sources such as Access, Oracle, or SQL Server. You can also join and aggregate your data to any of the nationwide geographic files included with Maptitude such as states, counties, or ZIP Codes, or to your own custom territories.

Provide Customers with Web Enabled Access to Information:

Maptitude for the Web is a specialized version of Maptitude for designing and running interactive map applications and location-based services on the World Wide Web. Create a web-based interactive information system that allows your customers to find the nearest retail location.

CLICK HERE to learn more about Maptitude.