Sales & Marketing Mapping Software
Maptitude provides ways for you to use maps to analyze and understand how geography affects you and your business. Maptitude is a powerful combination of mapping software and geographic data that provides everything that you need to make informed decisions and get the maximum return on your sales and marketing budget.
Maptitude includes substantial demographic and income data from the Census. Maptitude also includes easy-to-use analysis tools that will allow you to unearth the trends and information hidden in your data.
With Maptitude you can:
Define Your Market:
Use the included Census demographic data to find the characteristics of the people who use your products.
- Identify the demographic characteristics of the areas where your customers live
- Use the analysis tools to aggregate the demographic characteristics within a particular distance of your business locations
Find locations with desirable demographics before renting marketing lists, buying advertising, or planning new facilities. (See Figure 1)
Locate Your Customers:
Pin map the locations of your customers so that you can better serve them and better reach them with your sales message. (Figure 2)
- Find where your customers or prospects live and identify how well they are served by your existing infrastructure
- Determine where to purchase billboard space, which community newspapers to advertise in, and in which radio markets to purchase time, to best reach your customers
- Aggregate sales data for your customers by Postal/ZIP Code, county, or sales territory
Build Sales Territories:
Create sales territories out of Postal/ZIP Codes, counties, states, or any other type of area, calculate the demographic characteristics of your custom territories, and attach your own data to them (Figure 3). For more information, see the Territory Mapping page.
Use Your Own Data:
Maptitude lets you create maps using your own data. Maptitude has direct access for a number of database, geographic, and raster file formats. In addition, you can access your data via ODBC from a number of data sources such as Access, Oracle, or SQL Server. You can also join and aggregate your data to any of the nationwide geographic files included with Maptitude such as states, counties, or Postal/ZIP Codes, or to your own custom territories.
Customize Your Message to a Target Audience:
Pinpoint locations that are within your sales area and that have desirable demographic characteristics and plan your mail or phone campaign message around them. (Figure 4)
Provide Customers with Web Enabled Access to Information:
Maptitude for the Web is a specialized version of Maptitude for designing and running interactive map applications and location-based services on the Internet. Create a web-based interactive information system that allows your customers to find the nearest retail location.
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