Marketing & Sales Mapping Software

FIGURE 1: Analyze demographics, existing facilities,
and competitor locations. (Click the map to enlarge)

FIGURE 2: Spot the markets where you should
target your advertising. (Click the map to enlarge)

FIGURE 3: Find the ZIP Codes or the telephone
exchanges that will be most receptive to specific
marketing campaigns. (Click the map to enlarge)

FIGURE 4: Maptitude includes streets of the entire
United States with address and ZIP Code ranges
that you can use to locate your facilities and
customers. (Click the map to enlarge)

FIGURE 5: Build your own sales territories.
(Click the map to enlarge)

Maptitude provides ways for you to use maps to analyze and understand how geography affects you and your business. Maptitude is a powerful combination of mapping software and geographic data that provides everything that you need to make informed decisions and get the maximum return on your sales and marketing budget.

In addition to the latest demographic estimates, Maptitude includes substantial demographic, social, housing, and income data from the 2000 Census. Maptitude also includes easy-to-use analysis tools that will allow you to unearth the trends and information hidden in your data.

(Click here to see a short demo of mapping and analyzing your data with Maptitude)

With Maptitude you can:

Define your market:

Use the included Census demographic data to find the characteristics of the people who use your products.

Identify the demographic characteristics of the areas where your customers live
Use the analysis tools to aggregate the demographic characteristics within a particular distance of your business locations

Find opportunities:

Find locations with desirable demographics before renting marketing list, buying advertising, or planning new facilities. (See Figures 1 and 2)

Customize your message to a target audience:

Pinpoint the ZIP Codes or telephone exchanges that are within your sales area and that have desirable demographic characteristics and plan your mail or phone campaign message around them. (Figure 3)

Locate your customers:

Pin map the locations of your customers so that you can better serve them and better reach them with your sales message. (Figure 4)

Find where your customers or prospects live and identify how well they are served by your existing infrastructure
Determine where to purchase billboard space, which community newspapers to advertise in, and in which radio markets to purchase time, so as to best reach your customers
Aggregate sales data for your customers by ZIP Code, county, or sales territory

Build sales territories:

Create sales territories out of ZIP Codes, counties, states, or any other type of area, calculate the demographic characteristics of your custom territories, and attach your own data to them. (Figure 5)

(Click here to see a web-based application for defining territories and computing their demographics.)

Use your own data:

Maptitude lets you create maps using your own data. Maptitude has direct access for a number of database, geographic, and raster file formats. In addition, you can access your data via ODBC from a number of data sources such as Access, Oracle, or SQL Server. You can also join and aggregate your data to any of the nationwide geographic files included with Maptitude such as states, counties, or ZIP Codes, or to your own custom territories.

Provide customers with web enabled access to information:

Maptitude for the Web is a specialized version of Maptitude that has special capabilities for designing and running interactive map applications and location-based services on the World Wide Web. Create a web-based interactive information system that allows your customers to find the nearest retail location.

Click HERE for more information on Maptitude.