Best Territory Mapping Software Australia

10 October 2025

Maptitude is a powerful sales territory mapping software, trusted by Fortune 50 companies, that helps businesses to create, manage, and optimise their sales territories.

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Why Choose Maptitude for Sales Territory Management?

• Create custom sales territories using a wide range of criteria, such as geographic boundaries, demographic data, sales revenue, and customer locations. Tailor each territory to match your unique business goals.
• Design balanced and efficient territories using intuitive tools that ensure workload equity and optimal coverage, helping your sales team reach the right customers without overlap or missed opportunities.
• Analyse sales performance and market trends to uncover insights that inform strategy. Visualise customer density, track key metrics, and make data-driven decisions about where to focus your efforts.
• Easily share and collaborate on sales territory maps by exporting them in multiple formats—including images, PDFs, and interactive web maps–so your team and stakeholders are always aligned and informed.

These are just a few of the features Maptitude offers. From drive-time analysis to advanced reporting and customisation options, Maptitude gives you everything you need to optimise your territory planning and boost sales performance.

Maptitude Sales Territory Mapping Software Features

Maptitude includes a wide range of features that make it ideal for sales territory mapping, including:

• Comprehensive geographic and demographic data: Maptitude includes a wide range of geographic and demographic data that can be used to create territories that are targeted to your specific customer base.
• Powerful territory design tools: The Maptitude territory design tools make it easy to create territories that are balanced, efficient, and effective. You can create territories based on a variety of factors, including geography, demographics, sales, and customer locations.
• Advanced geospatial analysis tools: The Maptitude geospatial analysis tools can be used to map sales by location to identify patterns and gaps. This information can be used to make better decisions about how to allocate your sales resources.
• Flexible reporting and sharing options: Maptitude can generate a variety of reports and maps that can be shared with your salespeople and other teams as interactive online maps or as report files.

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Benefits of using Maptitude for sales territory mapping

• Improved sales efficiency. Maptitude can help you to create territories that are more efficient and effective. This can lead to increased sales and improved customer service.
• Optimised resource allocation. Maptitude can help you to allocate your sales resources more effectively. This helps you to save money and improve your bottom line.
• Enhanced customer targeting. Maptitude can help you to target your sales efforts more effectively. This leads to more revenue and improved customer loyalty.

CASE STUDY

How CKE Grew Their Business with Maptitude
CKE relies on Maptitude to simplify territory identification and allocation. This improves franchisee satisfaction by providing insightful market intelligence.

Success Stories: How Organisations Optimise Sales Territories with Maptitude

Choosing the right sales territory mapping software can be challenging. Maptitude is the go-to solution for organizations looking to streamline territory management, boost sales performance, and make data-driven decisions. Here’s what our satisfied users have to say:

“Maptitude is a versatile easy to use GIS platform. It's good value for money and easy to use. [My favorite aspect of the software is the] incorporation of key census data into the platform, drive time, and districting functionality.” Robert Buckmaster Choice Location Strategists Abbotsford, Victoria

“Maptitude is easy to use yet powerful. When we have needed to ask questions the support has been fast, polite, professional and resolved our need to know how to do something. It has enhanced the service we offer our clients.” Mark Grahame Director, Able Medico Advisors Brisbane, Queensland

“Their customer service is excellent. I had a couple of problems with registering and each time, they were very helpful and easy to deal with, and fixed my problem straight away.” Bernard Bannon Managing Director, Ovenu Perth, Western Austrlalia

“Maptitude is helping our organization plan our field service territories and control our travel and response time.”   Jim Berry Technical Service Engineering Manager, Xerox

“Maptitude helped me to quickly locate and exhibit post code hot spots across the country in an effective and attractive way - it's turned my extensive datasets into compelling stories, and helped build credibility with my clients and the wider community.” Martin North Principal, Digital Finance Analytics Sydney, New South Wales

“Maptitude's ability to use my data for analysis and visualisation is phenomenal. Whenever I need to analyse my data and represent it visually I always go to Maptitude. The software is a GIS that can import, covert and export Google Earth, OpenStreetMap, Esri Shape, MapInfo, GPS, AutoCAD, Excel, Text etc.... There is no other GIS software that delivers like this!” Sheldon Cowie Planning & Scheduling Consultant, PTQ Public Transit Intelligence Melbourne, Victoria

“I've had the good fortune, or misfortune, to use quite a few GIS software packages over the past few years and can assure you that Maptitude is streets ahead when it comes to ease-of-use. The trick with any GIS is to understand the terminology, and Maptitude communicates it's functionality through a common-sense menu structure. The result is that a new user is up and running with an extensive range of capabilities within a very short time." Nick Nicholas The Demographers Workshop Sydney, New South Wales

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How to use Maptitude for sales territory mapping

1. Import your sales data: Maptitude is a Wizard driven application that simplifies even the most complex tasks, and imports data from a variety of sources that include Excel, CSV, and shapefile.
2. Create a territory map: Once you have chosen your data, you can use the Maptitude territory design tools to create custom sales territories.
3. Create territories: You can merge smaller areas into territories and compute the attributes for each one. This can be done from an existing table of territory assignments or interactively, by clicking on the map. For example, you can group postal codes or suburbs together to create sales territories. There is also an automatic territory creation tool that simulates thousands of plans to find the most compact and well-balanced ones for you. Your territories can even overlap if you require shared areas.
4. Analyse your sales data: The Maptitude analytics produce Excel territory assignment reports, demographic reports, map book territory handouts (layouts), and workload index reports that compare territories to identify mismatches in salesforce capacity and customer coverage.
5. Share your territory maps: Maptitude can automatically create professional geographic reports for your territory assignments. You can share your territory plans as interactive Maptitude Online maps, or in many formats including those for PDF, Excel, and Google Maps.

Tips for using Maptitude to get the most out of your sales territory mapping experience

• Watch the territory tutorial videos and territory webinars.
• Access territory articles on the Maptitude Learning Portal.
• Contact the Maptitude Team to schedule free sales territory onboarding for your staff.
• Use the Maptitude demographic data to create territories that are targeted to your specific customer base.
• Use the free Maptitude add-ins to automatically create equitable and revenue generating boundaries.
• Use Maptitude Online to create sales territories directly, or to upload territories you have created on the desktop, and then to share them to improve communication and collaboration

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Create custom sales territories based on key business metrics

The Maptitude Territory Wizards make it easy to create sales territories that are tailored to your specific needs. You can consider a variety of factors when designing your territories, such as:

Geography:

You can create territories that are based on geographic boundaries. Use Maptitude to create sales territories out of postal codes, suburbs, or states, or any other type of area, to calculate the demographic characteristics of your custom territories, and to attach your own data to them.

Demographics: 

You can create territories that are based on demographic data, such as population, households, income levels, or age distribution, or any of the variables that are included with the sales territory mapping software.

Revenue:

You can create territories that are based on your historical revenue data or any of your own business key performance indicators. This can help you to ensure that your territories are equal and that your sales teams are focusing on the most profitable areas.

Customer distribution:

You can create territories that are based on your customer locations. Maptitude provides unlimited geocoding of addresses, ensuring that your sales, delivery, and marketing teams can reach all your customers efficiently.

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Maptitude Sales Territory Management Tools

Maptitude is easy to use and helps you to create and track optimised sales territories. Some of the key features of Maptitude include:

• Sales territory balancing: Maptitude helps ensure that your territories are equally balanced by population characteristics such as income or by business data such as revenue. The Territory Manager supports auto-balancing or tracking multiple running totals. You can mix automation with manual point-and-click territory edits for results tailored to your needs.
   
• Territory merging and splitting: You can easily merge or split territories as needed. In addition, you can set rules for which areas can be chosen and whether they can overlap. Complete undo/redo support ensures you have the confidence to explore any boundary configuration.
• Territory optimisation: Maptitude can help you to optimise your territories for efficiency and effectiveness. Whether you want to simulate creating equal and compact territories for what-if scenarios, or for comparison with your existing boundaries, Maptitude can help. Use demographics, drive-time, or other factors to define your areas.
   
• Territory hierarchies: Many businesses have a hierarchical territory structure, with territories, districts, and regions for different levels of management. Whether you have one level for your hierarchy or many, Maptitude has the flexibility to manage and report on each map layer and the associated data.

Whatever your needs, from basic to complex, the Maptitude toolkit will help you to achieve your territory planning sales goals.

Use Maptitude territory management software to automatically create balanced territories from groups of features

Maptitude includes a territory mapping tool for creating street-based territories. This map shows the shortest travel time zones to various stores

Maptitude is the best sales territory mapping software

Maptitude is a powerful sales territory mapping software that can help businesses to improve their sales efficiency, optimise their resource allocation, and enhance their customer targeting. If you are looking for a sales territory mapping solution that can help you to achieve your sales goals, then Maptitude is the right choice for you.

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