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Maptitude Mapping Software

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Territory Mapping Software

  • Group areas to create your own customer trade areas
  • Create overlapping territories
  • Build territories based on drive time, drive distance, or straight-line distances
Build custom sales territories

FIGURE 1: Group areas together such as states and provinces to create sales territories with your data attached.

Create overlapping territories

FIGURE 2: Create overlapping territories and visualize them with an "edge-based" color theme.

Territories based on travel time

FIGURE 3: Create street-based territories such as these that are based on the travel time to various stores.

Territories based on straight line distances

FIGURE 4: Determine areas of influence based on straight-line distances to identify areas that are under- or over-served.

Maptitude mapping software gives you a suite of tools useful for creating territories for your business mapping needs.

Often a territory is an area that is made up of several smaller areas merged together. For example, sales territories or market areas might be made up of groups of postal zones, counties, or other regions (Figure 1). Maptitude can build the territories for you and compute the attributes and demographics of each one.

Territory VideoCASE STUDY:
How CKE manages franchise territories with Maptitude
Territory VideoVIDEO:
Building territories with Maptitude mapping software

You can use Maptitude to create territories based on a table or Excel spreadsheet of data; interactively by clicking on features in a map such as postal areas; or manually by drawing whatever boundary lines you require using the Maptitude editing tools. It is also possible to create overlapping territories or territories based on streets. Your territories can be stored natively in Maptitude or in formats including Shapefile, Oracle Spatial, or SQL Server Spatial.

Unlike many other mapping and GIS software packages that require users to purchase data separately, Maptitude includes extensive geographic and demographic data so that you can get started creating territories as soon as you open the box.

Maptitude has powerful tools for creating territories that include:

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Automated Territory Creation

Caliper has tools for automatically creating territories. These territories can be balanced so that they contain equal numbers of customers, sales, population, or any other value.  

The automatic territory creation tools are available at additional cost. Please contact Caliper Sales at +1 617-527-4700 or for more information.

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