Maptitude Mapping Software

Maptitude is mapping software that allows you to visualize data in new and different ways, unearth geographic patterns hidden in your tabular data, and  share maps in a straightforward manner. Maptitude provides everything you need to realize the benefits of mapping and spatial analysis with both desktop and online solutions.

Every day you work with spreadsheets and databases filled with vast amounts of customer, employee, sales, facility, and territory data. Maptitude mapping software unlocks the trends hidden in your data and enables you to visualize those hidden patterns.

With Maptitude mapping software you can:

• Know exactly where your customers are located
• See where sales are highest (or lowest)
• Find over- and under-served areas
• Find hidden opportunities
• Spot geographic patterns and trends that cannot be seen in database tables and spreadsheets
• Answer geographic questions that impact your operations
• Create and modify territories

Maptitude has the richest feature set and highest performance of any mapping software. Maptitude offers comprehensive online GIS and desktop mapping software functionality and provides many new and enhanced features that make it easier for you to:

• Define and manage sales territories, districts, and service areas
• Visualize and analyze administrative or custom boundaries
• Highlight patterns and trends with customizable color schemes
• Visualize data density and hotspots for better insights
• Access and analyze population, income, and other demographic data
• Determine proximity and travel times for better planning
• Create efficient travel routes with detailed navigation tools
• Create and edit maps
• Add your data to maps
• Analyze geographic data
• Connect to corporate data resources

Maptitude is the best mapping software. Request a demo or free trial today!

Maptitude is a powerful and versatile mapping software program that has several unique features that set it apart from other GIS tools. These include:

• Easy-to-use interface: Maptitude is the easiest location intelligence application to use, learn and deploy. With user-friendly, Wizard-driven tools coupled with Office-style “single document” saving users can easily create maps and manage their data. This makes Maptitude the best choice for users of any skill level.
• Extensive data libraries: Maptitude comes with a wide range of pre-loaded data libraries, including demographics, street maps, and business data. This data can help users to create maps and analysis without the need for additional purchases. There are extensive industry-specific datasets available directly from the Maptitude Store at no additional cost.
• Advanced geospatial analysis tools: Maptitude offers a variety of advanced geospatial analysis tools, such as unlimited geocoding and address matching, automatic territory balancing, hierarchical territories, market area analysis, facility site location optimization, and vehicle fleet route planning. These tools allow you to gain insights into spatial data to make better business decisions.
• Customizable maps, visualizations, and reports: Maptitude allows users to create highly customized map reports and visualizations. These include customizable symbols, thematic maps, the ability to modify any layer style or label, 3D graphics, and automated report creation in many formats including PDF and Excel.
• Data integrations: Maptitude offers seamless integration with most platforms, allowing two-way data sync with Excel, Access, SQL Server, Oracle, PostgreSQL, or ODBC sources. With support for over 70 different geospatial formats such as shapefiles, Esri File Geodatabases, Google KML/KMZ, GeoJSON, and MapPoint PTM files users can bring in the data they need. This enables users to effortlessly import, analyze, and enrich their mapping projects with diverse datasets from a multitude of sources, streamlining workflows and empowering analysts.
• Desktop or Online Options with One-time or Subscription Pricing: Maptitude has flexible licensing and budget-friendly pricing options. The software can be installed and run completely offline without a subscription or any ongoing charges. Alternatively, you can subscribe to the Maptitude Online SaaS. In addition, you have the unique capability of being able to upload any of your desktop maps for sharing on the web by purchasing a desktop and an online subscription. Maptitude has the most flexible pricing and deployment models of any mapping software on the market.

The unique features of Maptitude can benefit your business in many ways. For example, organizations can use Maptitude to:

• Plan and manage territories or routes
• Identify potential customers and market opportunities
• Analyze sales and performance data
• Select optimal locations for new stores or facilities
• Make better decisions about resource allocation

Here are some specific examples of how Maptitude customers have benefited from its unique features:

• A restaurant chain used Maptitude to identify potential new franchise locations by analyzing demographic data and site characteristics.
• A transportation company used Maptitude to plan and manage its routes more efficiently, which saved the company money and improved customer service.
• A health care organization used Maptitude to select the optimal location for new medical centers by analyzing factors such as population density, staffing numbers, and proximity to other providers.
• A government agency used Maptitude to analyze crime related data and identify the location of key infrastructure. This information was then used to develop optimized territory boundaries.

Maptitude is a powerful and versatile mapping software program that offers many unique features that can benefit customers in a variety of ways.

Scenario 1: Sales territory optimization and planning

Many companies face the challenge of optimizing and planning their sales territories. This task is important because it helps organizations to improve their sales performance and to allocate their resources more effectively.

Maptitude helps businesses to optimize and plan their sales territories by providing them with a variety of geospatial data and analysis tools. These allow you to:

• Identify the locations of customers and prospects
• Identify the characteristics of customers and prospects (e.g., demographics, industry, revenue)
• Analyze sales data to identify trends and patterns
• Create maps that clearly show this combined information

Once a company has used Maptitude to analyze their sales data and to identify the characteristics of their markets, they use this information to create optimal territories. These boundaries should be balanced in terms of size, potential revenue, and workload.

Maptitude includes features to plan territories, such as:

• Territory balancing tools: These balance areas in terms of size, potential revenue, and workload.
• Territory compactness & contiguity tools: These help to reduce travel time and costs and improve sales efficiency by minimizing the size of, or distance within, service areas and by ensuring contiguous, or unbroken, areas.

Once a company has created optimal sales territories, they can assign them to their sales representatives, helping reps to be more focused and effective in their work.

Specific Maptitude tools/features used:

• Territory Wizard
• Territory Manager
• Balanced Territories Wizard
• Simulated Territories Wizard
• Customer, sales, and prospect data imports
• Market data libraries

Scenario 2: Finding optimal locations for new stores or facilities

Many companies face the challenge of finding the optimal locations for new stores or facilities. This can be a complex task, as there are many factors to consider, such as demographics, traffic patterns, and proximity to competitors.

 Maptitude helps businesses to find optimal locations by providing them with a variety of geospatial data and analysis tools. These allow you to:

• Identify areas with high population density and high income levels
• Identify areas with high traffic counts and good access to major highways and intersections
• Identify areas that are not already saturated with competitors
• Create maps that clearly show this combined information

Once a company has identified potential locations, they can then conduct site visits and other research to narrow down the list.

Specific Maptitude tools/features used:

• Facility Location Wizard
• Intersection Analysis
• Demographic data libraries
• Street maps
• Custom mapping and visualization tools

Scenario 3: Optimizing sales routes

Many companies face the challenge of optimizing their sales routes. This is important because it can help companies to save time and money, and to improve customer service.

Maptitude helps businesses to optimize their sales routes by providing them with a variety of geospatial data and analysis tools. These allow you to:

• Identify the locations of their customers and prospects
• Identify the best routes to travel between these locations
• Estimate the travel time and distance for each route
• Create maps that clearly show this combined information

Once a company has optimized their sales routes, they can then provide these routes to their sales representatives. This helps the reps to be more efficient and effective in their work.

Specific Maptitude tools/features used:

• Routing & Directions Manager
• Routing Deliveries and Pickups Wizard
• Customer and prospect data
• Street maps
• Custom mapping and visualization tools

Scenario 4: Analyzing market data

Many companies face the challenge of analyzing market data. This is important because it can help companies to understand their market, to identify opportunities, and to make better decisions.

Maptitude helps businesses to analyze market data by providing them with a variety of geospatial data and analysis tools. These allow you to:

• Identify areas with high market share
• Identify areas with high growth potential
• Identify areas where competitors are strongest
• Create maps that clearly show this combined information

Once a company has analyzed their market data, they can use this information to develop marketing strategies, to target new customers, and to allocate resources more effectively.

Specific Maptitude tools/features used:

• Thematic mapping
• Market Share Wizard
• Market data libraries
• Street maps
• Custom mapping and visualization tools

Maptitude is a powerful and versatile mapping software program that can help companies to solve a variety of problems. The scenarios listed above are just a few examples of how Maptitude can be used to improve business operations

1. Most geospatial, image, and table formats

2. You can connect to external service APIs such as Microsoft Bing, HERE, what3words, and Google Maps to geocode, analyze driving, public transportation, or walking travel times, or real-time travel by arrival time, departure time, and date.

3. The GISDK included with Maptitude has more than 850 GIS functions which can be called from Windows applications written in C# or any other .NET language, R, and Python.

4. Map background tiling services from USGS, OpenStreetMap, and other web imagery sources.

5. The Maptitude Google Maps toolbar allows you to see your current Maptitude map location in any of the different Google Maps views including Street View.