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Maptitude Mapping Software

Maptitude GIS and mapping software is the most capable and cost-effective solution to:

  • Optimize sales territories, vehicle routes, and site locations
  • Visualize, analyze, and present mission-critical data
  • Maximize profits, time, and resources
Best Mapping Software for Business Users

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About Maptitude

With extensive maps, comprehensive demographic data, and user-friendly tools, Maptitude empowers organizations to analyze and understand the impact of geography.

Create visually stunning maps, visualize data from spreadsheets, estimate populations, locate customers, build custom territories, generate heat maps, and much more. Trusted by Fortune 500 companies, Maptitude offers unmatched performance and value, starting at just $695 with a FREE country package of GIS data. Request a demo or free trial today to experience the full potential of Maptitude mapping software.

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There's no better mapping software at any price. Why spend more for less?

Blog: Why 70% of Fortune 50 companies rely on Maptitude

Marketing and Sales Mapping:

Maptitude marketing mapping program

Maptitude is a powerful combination of mapping software maps and geographic data. Maptitude provides everything that you need to make informed decisions and get the maximum return on your sales and marketing budget.

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Territory Mapping:

Maptitude territory map maker

Maptitude is the best mapping software for territory management. Maptitude map software gives you a suite of tools that you can use to create districts and regions for your business mapping needs.

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Business Mapping:

Maptitude business GIS mapping

Your client, territory, and business information are your greatest asset. Over 80% of company data have a mappable component. Maptitude is software for data mapping that allows you to fully realize this potential.

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Route Planning, Deliveries, Logistics:

Maptitude business GIS mapping

The trip planning tools in Maptitude identify optimal routes for travel and deliveries, calculate the distances between destinations, manage vehicle fleets, and produce driving directions.

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Maptitude mapping software contains powerful location intelligence tools giving you a deeper understanding of the geographic relationships in your data:

Estimate populations around locations on a map

Use the included demographics to estimate populations

Locate your customers and facilities on a map

Create pin maps by address, postal code, coordinate, and more for unlimited numbers of records

Create drive-time rings around map features and estimate the populations within them, count the customers within them, or find underserved areas

Determine drive-time or distance rings at any interval

Build custom sales territories and districts

Build custom territories based on areas, proximity, or drive time

Create heat maps showing over and underserved areas

Identify weighted concentrations of features and over- and under-served areas

Filter features by geographic attributes, conditions, or a combination of the two

Filter features based on location and geographic attributes as well as conditional data attributes

Determine trade areas and identify a weighted center to identify valuable sites.

Determine trade areas and identify valuable sites

3D and color thematic maps

Customize feature styles, heat maps, charts, 3D maps, and more

Find shortest paths and routes serving multiple points

Measure distances and find shortest and fastest routes

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VIDEO: Learn what Maptitude mapping software can do for you

Mapping made easy

Maptitude is an intuitive and Wizard-driven application that streamlines your business development tasks. Answer a few simple questions and Create-a-Map Wizard™ makes presentation ready maps for any area from local, to national, and international. With a few clicks of the mouse, MapWizard® automatic mapping technology helps you map and visualize your data and to create thematic maps where each element can be customized, including colors, styles, and labels.

Once you understand the patterns hidden in the numbers, share your maps to tell your stories. Create map reports and images for presentations. Copy and paste your maps into applications such as Office, print them, or produce wall-size posters. You can also upload your analysis to Maptitude Online to share with others or to publish on the web.

Maptitude mapping software starts at only US$695 and includes a FREE country package of GIS data ($595 value) that comes with everything you need to immediately start benefiting from the power of location intelligence. Access up-to-date streets, addresses, and postal boundaries, and pin-map (geocode) unlimited numbers of locations. Real travel time data is used for computing routes and drive-time rings, better reflecting the reality of your markets. Extensive demographics, business, and point-of-interest (POI) data are included.

Maptitude will meet your needs whether you need desktop GIS software with secure off-line data storage or if you require an online mapping platform. Maptitude is also the only map software that does not require a subscription!

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Frequently Asked Questions:

What is Maptitude Mapping Software?

Maptitude is mapping software that allows you to visualize data in new and different ways, unearth geographic patterns hidden in your tabular data, and  share maps in a straightforward manner. Maptitude provides everything you need to realize the benefits of mapping and spatial analysis with both desktop and online solutions.

Every day you work with spreadsheets and databases filled with vast amounts of customer, employee, sales, facility, and territory data. Maptitude mapping software unlocks the trends hidden in your data and enables you to visualize those hidden patterns.

With Maptitude mapping software you can:

  • Know exactly where your customers are located
  • See where sales are highest (or lowest)
  • Find over- and under-served areas
  • Find hidden opportunities
  • Spot geographic patterns and trends that cannot be seen in database tables and spreadsheets
  • Answer geographic questions that impact your operations
  • Create and modify territories

Maptitude has the richest feature set and highest performance of any mapping software. Maptitude offers comprehensive online GIS and desktop mapping software functionality and provides many new and enhanced features that make it easier for you to create and edit maps, add your data to mapsanalyze geographic data, and connect to corporate data resources.

Maptitude is the best mapping software. Request a demo or free trial today!

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What are the unique features of Maptitude that set it apart from other services?

Maptitude is a powerful and versatile mapping software program that has several unique features that set it apart from other GIS tools. These include:

  • Easy-to-use interface: Maptitude is the easiest location intelligence application to use, learn and deploy. With user-friendly, Wizard-driven tools coupled with Office-style “single document” saving users can easily create maps and manage their data. This makes Maptitude the best choice for users of any skill level.
  • Extensive data libraries: Maptitude comes with a wide range of pre-loaded data libraries, including demographics, street maps, and business data. This data can help users to create maps and analysis without the need for additional purchases. There are extensive industry-specific datasets available directly from the Maptitude Store at no additional cost.
  • Advanced geospatial analysis tools: Maptitude offers a variety of advanced geospatial analysis tools, such as unlimited geocoding and address matching, automatic territory balancing, hierarchical territories, market area analysis, facility site location optimization, and vehicle fleet route planning. These tools allow you to gain insights into spatial data to make better business decisions.
  • Customizable maps, visualizations, and reports: Maptitude allows users to create highly customized map reports and visualizations. These include customizable symbols, thematic maps, the ability to modify any layer style or label, 3D graphics, and automated report creation in many formats including PDF and Excel.
  • Data integrations: Maptitude offers seamless integration with most platforms, allowing two-way data sync with Excel, Access, SQL Server, Oracle, PostgreSQL, or ODBC sources. With support for over 70 different geospatial formats such as shapefiles, Esri File Geodatabases, Google KML/KMZ, GeoJSON, and MapPoint PTM files users can bring in the data they need. This enables users to effortlessly import, analyze, and enrich their mapping projects with diverse datasets from a multitude of sources, streamlining workflows and empowering analysts.
  • Desktop or Online Options with One-time or Subscription Pricing: Maptitude has flexible licensing and budget-friendly pricing options. The software can be installed and run completely offline without a subscription or any ongoing charges. Alternatively, you can subscribe to the Maptitude Online SaaS. In addition, you have the unique capability of being able to upload any of your desktop maps for sharing on the web by purchasing a desktop and an online subscription. Maptitude has the most flexible pricing and deployment models of any mapping software on the market.

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How can your business benefit from the features of Maptitude?

The unique features of Maptitude can benefit your business in many ways. For example, organizations can use Maptitude to:

  • Plan and manage territories or routes
  • Identify potential customers and market opportunities
  • Analyze sales and performance data
  • Select optimal locations for new stores or facilities
  • Make better decisions about resource allocation

Here are some specific examples of how Maptitude customers have benefited from its unique features:

  • A restaurant chain used Maptitude to identify potential new franchise locations by analyzing demographic data and site characteristics.
  • A transportation company used Maptitude to plan and manage its routes more efficiently, which saved the company money and improved customer service.
  • A health care organization used Maptitude to select the optimal location for new medical centers by analyzing factors such as population density, staffing numbers, and proximity to other providers.
  • A government agency used Maptitude to analyze crime related data and identify the location of key infrastructure. This information was then used to develop optimized territory boundaries.

Maptitude is a powerful and versatile mapping software program that offers many unique features that can benefit customers in a variety of ways.

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What common problems do companies face that Maptitude can help solve?

Scenario 1: Sales territory optimization and planning

Many companies face the challenge of optimizing and planning their sales territories. This task is important because it helps organizations to improve their sales performance and to allocate their resources more effectively.

Maptitude helps businesses to optimize and plan their sales territories by providing them with a variety of geospatial data and analysis tools. These allow you to:

  • Identify the locations of customers and prospects
  • Identify the characteristics of customers and prospects (e.g., demographics, industry, revenue)
  • Analyze sales data to identify trends and patterns
  • Create maps that clearly show this combined information

Once a company has used Maptitude to analyze their sales data and to identify the characteristics of their markets, they use this information to create optimal territories. These boundaries should be balanced in terms of size, potential revenue, and workload.

Maptitude includes features to plan territories, such as:

  • Territory balancing tools: These balance areas in terms of size, potential revenue, and workload.
  • Territory compactness & contiguity tools: These help to reduce travel time and costs and improve sales efficiency by minimizing the size of, or distance within, service areas and by ensuring contiguous, or unbroken, areas.

Once a company has created optimal sales territories, they can assign them to their sales representatives, helping reps to be more focused and effective in their work.

Specific Maptitude tools/features used:

Scenario 2: Finding optimal locations for new stores or facilities

Many companies face the challenge of finding the optimal locations for new stores or facilities. This can be a complex task, as there are many factors to consider, such as demographics, traffic patterns, and proximity to competitors.

 Maptitude helps businesses to find optimal locations by providing them with a variety of geospatial data and analysis tools. These allow you to:

  • Identify areas with high population density and high income levels
  • Identify areas with high traffic counts and good access to major highways and intersections
  • Identify areas that are not already saturated with competitors
  • Create maps that clearly show this combined information

Once a company has identified potential locations, they can then conduct site visits and other research to narrow down the list.

Specific Maptitude tools/features used:

Scenario 3: Optimizing sales routes

Many companies face the challenge of optimizing their sales routes. This is important because it can help companies to save time and money, and to improve customer service.

Maptitude helps businesses to optimize their sales routes by providing them with a variety of geospatial data and analysis tools. These allow you to:

  • Identify the locations of their customers and prospects
  • Identify the best routes to travel between these locations
  • Estimate the travel time and distance for each route
  • Create maps that clearly show this combined information

Once a company has optimized their sales routes, they can then provide these routes to their sales representatives. This helps the reps to be more efficient and effective in their work.

Specific Maptitude tools/features used:

Scenario 4: Analyzing market data

Many companies face the challenge of analyzing market data. This is important because it can help companies to understand their market, to identify opportunities, and to make better decisions.

Maptitude helps businesses to analyze market data by providing them with a variety of geospatial data and analysis tools. These allow you to:

  • Identify areas with high market share
  • Identify areas with high growth potential
  • Identify areas where competitors are strongest
  • Create maps that clearly show this combined information

Once a company has analyzed their market data, they can use this information to develop marketing strategies, to target new customers, and to allocate resources more effectively.

Specific Maptitude tools/features used:

Maptitude is a powerful and versatile mapping software program that can help companies to solve a variety of problems. The scenarios listed above are just a few examples of how Maptitude can be used to improve business operations

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What other software or services does Maptitude integrate with?

1. Most geospatial, image, and table formats

2. You can connect to external service APIs such as Microsoft Bing, HERE, what3words, and Google Maps to geocode, analyze driving, public transportation, or walking travel times, or real-time travel by arrival time, departure time, and date.

3. The GISDK included with Maptitude has more than 850 GIS functions which can be called from Windows applications written in C# or any other .NET language, R, and Python.

4. Map background tiling services from USGS, OpenStreetMap, and other web imagery sources.

5. The Maptitude Google Maps toolbar allows you to see your current Maptitude map location in any of the different Google Maps views including Street View.

Next Steps

Learn more about Maptitude to see how you and your team can use Maptitude to make informative and insightful maps!

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Maptitude Map Software

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