Maptitude includes a wide range of features that make it ideal
for sales territory mapping, including:
Comprehensive geographic and demographic data: Maptitude
includes a wide range of geographic and demographic data from the
Census and other sources. This data can be used to create
territories that are targeted to your specific customer base.
Powerful territory design tools: The Maptitude territory design
tools make it easy to create territories that are balanced,
efficient, and effective. You can create territories based on a
variety of factors, including geography, demographics, sales, and
customer locations.
Advanced geospatial analysis tools: The Maptitude geospatial
analysis tools can be used to map sales by location to identify
patterns and gaps. This information can be used to make better
decisions about how to allocate your sales resources.
Flexible
reporting and sharing options: Maptitude can generate a variety of
reports and maps that can be shared with your salespeople and other
teams as
interactive online maps or as report files.
“We use Maptitude extensively for running complex Territory Alignment scenarios.
The depth of the product, its total utility and
functionality is immense. Import-Export capability with
Excel is seamless. It is easy to work with and Maptitude
support is second to none. My complements to the
Maptitude team: They have created a solid product and it
is one of the best software investments we have made as
an organization.”
Esat Angun Director - Sales Operations, Octapharma, USA
Benefits of using Maptitude for sales territory mapping
Improved sales efficiency. Maptitude can help you to create
territories that are more efficient and effective. This can lead
to increased sales and improved customer service.
Optimized resource allocation. Maptitude can help you to
allocate your sales resources more effectively. This helps you
to save money and improve your bottom line.
Enhanced customer targeting. Maptitude can help you to
target your sales efforts more effectively. This leads to more
revenue and improved customer loyalty.
CASE STUDY
How CKE Grew Their Business with Maptitude
CKE relies on Maptitude to simplify territory identification and allocation. This improves
franchisee satisfaction by providing insightful market intelligence.
“Maptitude just works!
We now build our franchise territories with ease. Our organization has benefited from our ability to strategically plan out prospective territories, gauge market penetration of our active franchise territories, and begin to identify what our top performing territories have in common.”
Sean Young The Glass Guru
How to use Maptitude for sales territory mapping
Import your data: Maptitude is a Wizard driven application
that simplifies even the most complex tasks, and imports data
from a variety of sources that include Excel, CSV, and
shapefile.
Create a territory map: Once you have chosen your
data, you can use the Maptitude territory design tools to create
custom sales territories.
Create territories: You can merge
smaller areas into territories and compute the attributes for
each one. This can be done from an existing table of territory
assignments or interactively, by clicking on the map. For
example, you can group ZIP Codes or States together to create
sales territories. There is also an
automatic territory creation tool that simulates thousands
of plans to find the most compact and well-balanced ones for
you. Your territories can even overlap if you require shared
areas.
Analyze your sales data: The Maptitude analytics produce
Excel territory assignment reports, demographic reports, map
book territory handouts (layouts), and workload index reports
that compare territories to identify mismatches in salesforce
capacity and customer coverage.
“A wonderful territory mapping program and then some!
Ease of moving territories, obtaining census data and
plotting territories to that data. Beautiful interface
and several ways to customize the product and exports.
The ability to pull in my older MapPoint files and data
was a huge plus! Great video tutorials that help you get
started as well.”
Aaron Wesson
Spartan College of Aeronautics & Technology
Tips for using Maptitude to get the most out of your sales territory mapping experience
Use the Maptitude
demographic data to create territories that are targeted to
your specific customer base.
Use the
free Maptitude add-ins to automatically create equitable and
revenue generating boundaries.
Use
Maptitude Online to create territories directly, or to
upload territories you have created on the desktop, and then to
share them to improve communication and collaboration
“Maptitude is helping our organization
plan our field service territories and control
our travel and response time.”
Jim Berry Technical Service Engineering Manager, Xerox
Create custom sales territories based on key business metrics
The Maptitude Territory Wizards make it easy to create sales
territories that are tailored to your specific needs. You can
consider a variety of factors when designing your territories, such
as:
Geography: You can create territories that are based on
geographic boundaries. Use Maptitude to create sales territories out
of postal codes, ZIP Codes, counties, or states, or any other type
of area, to calculate the demographic characteristics of your custom
territories, and to attach your own data to them.
Group smaller areas
such as ZIP Codes into territories
Demographics: You can create territories that are
based on demographic data, such as population density, income
levels, or age distribution, or any of the thousands of variables
that are included with the software.
Use the included demographics to create territories
Revenue: You can create territories that are based on your
historical revenue data or any of your own business key performance
indicators. This can help you to ensure that your territories are
equal and that your sales teams are focusing on the most profitable areas.
Rebalance territories to account for
changes in revenue, customers, or other business indicators
Customer
distribution: You can create territories that are based on your
customer locations. Maptitude provides unlimited geocoding of
addresses, ensuring that your sales, delivery, and marketing teams
can reach all your customers efficiently.
Geocode your customers and then assign them
to territories
“Mapping beyond my expectations. What do I like
best? The number of tools to present and
manage territories
and data.”
Norm Sutton System Administrator, Global Warranty Corporation
An intuitive toolset for successful territory management
Maptitude is easy to use and helps you to create optimized areas.
Some of the key features of Maptitude include:
Territory
balancing: Maptitude helps ensure that your territories are equally
balanced by population characteristics such as income or by business
data such as revenue. The Territory Manager supports auto-balancing
or tracking multiple running totals. You can mix automation with
manual point-and-click territory edits for results tailored to your needs.
Automatically create balanced territories
from groups of features
Territory merging and splitting: You can easily merge or split
territories as needed. In addition, you can set rules for which
areas can be chosen and whether they can overlap. Complete undo/redo
support ensures you have the confidence to explore any boundary
configuration.
Territory optimization: Maptitude can help you to
optimize your territories for efficiency and effectiveness. Whether
you want to simulate creating equal and compact territories for
what-if scenarios, or for comparison with your existing boundaries,
Maptitude can help. Use demographics, drive-time, or other factors
to define your areas.
Territory management software includes a
territory mapping tool for creating street-based territories.
This map shows the shortest travel time zones to various
hospitals
Territory
hierarchies: Many businesses have a hierarchical territory
structure, with territories, districts, and regions for different
levels of management. Whether you have one level for your hierarchy
or many, Maptitude has the flexibility to manage and report on each
map layer and the associated data.
Whatever your needs, from basic to complex, the Maptitude toolkit
will help you to achieve your territory planning sales goals.
Maptitude is the best sales territory mapping software
Maptitude is a powerful sales territory mapping software that can
help businesses to improve their sales efficiency, optimize their
resource allocation, and enhance their customer targeting. If you
are looking for a sales territory mapping solution that can help you
to achieve your sales goals, then Maptitude is the right choice for
you.
“We are
able to do things with Maptitude that we had not dreamed of doing before (using MapPoint and Territory Mapper). There are so many possibilities, that you can easily create a mapping solution that perfectly meets the need of your business model.”
How CKE Grew Their Business with Maptitude
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