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Maptitude Mapping Software

Geographic Analysis Tools

One of the best reasons to use Maptitude is to unearth and analyze the geographic components of your data. Maptitude includes many tools that allow you to understand trends, evaluate sites, and define optimal routes. You can integrate Census statistics with your own data to identify geographic characteristics that impact you and your operations. You will be amazed at how quickly you can enhance your decision making using this easy-to-use mapping tool.

Maptitude custom territory map


Create territories based on a table or Excel spreadsheet of data, interactively by clicking on features in a map such as postal areas, or manually by drawing whatever boundary lines you require using the Maptitude editing tools. It is also possible to create overlapping territories or territories based on streets. Your territories can be stored natively in Maptitude or in formats including Shapefile, Oracle Spatial, or SQL Server Spatial.

Maptitude map of delivery routes with time windows from two depots

Routing Deliveries & Pickups

Optimize routes for several vehicles needing to reach many destinations in fixed time windows from one or more depots.

Maptitude facility location solution

Facility Location

Automatically identify the best location for one or more facilities from a set of candidate sites.

Maptitude Huff market share map

Market Share Analysis

Use the Market Share Wizard to calculate your market share for an area by examining how attractive your stores are compared to all competing stores.

Maptitude map site map with 5-minute interval drive-time rings

Drive-Time Rings

Create rings that are based on distance, time, or other travel costs along streets or other lines. For example, you could create rings based on driving distance to your stores to identify areas that are not well served.

Maptitude hot-spot map

Hot Spots and Heat Mapping

Visualize point data by transforming the points into a regular grid. This makes it easy to identify customer concentrations, crime hot spots, or disease outbreaks. In addition, the grid can be weighted based on a value you choose. For example, find concentrations of commercial properties that are weighted by the number of square feet.

Maptitude map of territories based on drive-time to nearest hospital

Drive-Time Territories

Partition streets into zones so that each link is assigned to a feature based on the time or distance to that feature. For example, you can divide the streets in a city so that each is assigned to the nearest hospital or fire station.

Maptitude route map servicing multiple stops

Shortest Path/Routes

Identify routes between points and choose whether to minimize distance or time. When a trip involves several stops, Maptitude can even help you decide the best order in which to visit them. The street layer included with Maptitude includes one-way streets and travel times allowing you to create the most accurate routes ever in Maptitude.

Maptitude map of customers clustered with a maximum number of units capacity

Data Classification 

Classify by quantiles, equal weight, equal interval, standard deviation, nested means, arithmetic or geometric progression, Fisher-Jenks/optimal breaks, categories, and manual classification.

Maptitude map of customers geocoded by address and shown with a size theme on sales volume

Unlimited Geocoding

Pin map features by address, intersection, ZIP/Postal Code, town, coordinate, or by clicking on the map to see the distribution of your customers, facilities, or other resources.

Maptitude site analysis ring map with calculated attributes

Rings (Buffers/Bands)

Automatically create rings around any number of map features and then analyze the characteristics of those areas. Find out how many customers live within a certain distance of a store, compute the demographic characteristics around potential store sites, analyze the neighborhoods most affected by noise pollution from a highway, or determine accessibility to facilities.

Maptitude map of territories balanced by adult population


Automatically create territories that are balanced by a specific demographic variable.

Maptitude map of customers with a geographic-based filter to identify them by closest store

Statistical Analysis

Compute summary statistics (sum, min, max, mean, standard deviation), compute spatial autocorrelation, and create box plots, histograms, and radar charts.

Maptitude area of influence map

Areas of Influence

Determine the areas closest to each of your facilities by building areas of influence, then estimate the attributes within each area to determine areas that are under- or over-served.

Maptitude map of customers clustered with a maximum number of units capacity


Automatically group points or areas into compact clusters, while placing optional constraints on the clusters such as maximum size or a balanced total field, such as sales or population.

Maptitude map of customers with a geographic-based filter to identify them by closest store

Geographic Filters

Filter features based on geographic location, proximity to other features, by radius, by pointing, by polygon, or based on a value or condition.

Maptitude weighted center map for customers in Eastern Massachusetts

Trade Areas and Site Location

Site location tools let you identify efficient locations for serving all of your customers or employees.

Maptitude desire line map of U.S. exports

Desire Lines

Illustrate the flow of people or goods from point to point based on values in a dataview.

Maptitude land use mix map

Land Use Mix

Quantify access to different land use types to measure the evenness of distribution of land-uses present in a region.

Measuring Tools

Measure areas and distances, find closest features, and compute drive-time or distance tables.

GPS Tools

Create vector line or point layers from GPS playback files.

Geographic Overlay

Use the included demographics to estimate the populations around features, within territories, or within a drive-time radius.

Maptitude 3-D surface map

Surface Analysis

Analyze and display surfaces on a two-dimensional map or as a 3D map. You can create contour maps of elevations and then determine the viewshed for any location, either at ground level or at a particular height. You can also create surfaces that represent data values, such as measures of air pollution or radon, over a geographic region.

In addition, you can:

  • Aggregate and disaggregate attribute data
  • Create areas from line features or lines from area features
  • Create lines from a series of point features
  • Filter features based on level of adjacency
  • Create line-of-sight networks

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