Retail/Franchising Testimonials
|
“Overall, this product makes it incredibly simple to visualize and map both customer & company specific data. It is very intuitive and easy to pickup from the get go. I highly suggest utilizing a quick training video or session as it will improve your usability 10 fold with just a few tips & tricks. This product is incredible for what it was built for.”
|
| Matt Rosenfield Regional Operations Specialist, Wayfair Somerville,
Massachusetts |
|
|
“If you are looking to expand a retail business with new
locations, do not try doing it without using Maptitude. Among other things, Maptitude allows you to evaluate
potential locations anywhere in the U.S. (also internationally) and examine the demographic profile of customers
based on location parameters that you set. In addition, it allows you to map competitor locations and other
locations that may be pertinent to your analysis. Basically,
it takes the guesswork out of selecting a business
location.”
|
Andre Barber Manager, SLLM Pizza LLC Tallahassee, Florida |
|
|
“Maptitude allows me to know my market by demographics.
It is a key tool is determining emerging markets for products as well as identifying like markets to capitalize
on success of a product. It also allows me to then graphically present the locations of the winning markets. I
have used this software in an older version and came back to them for an upgrade to take my analytics business
to the next level.”
|
Janet Weyl Eyeon Consulting for Retail Excellence Bellingham, Washington |
|
|
“As a
former MapInfo user, I like the ease of use of this product.
It is much easier to do many things in Maptitude compared to
tools like MapInfo, but there is plenty of power. Adding
aerial maps is simple and the layer controls are easy as
well. The price is also affordable.”
|
Brian Numainville Principal, The Retail Feedback Group Minneapolis, Minnesota |
|
|
“At my company we're pretty heavy into automation.
Maptitude
offers very user friendly automation of maps. We have clients that need maps created for over 300 stores. Imagine
having to manually create 300+ maps. Maptitude can generate those maps in about 20 minutes.”
|
Kurt Costanzo Principal, Senior Director of Data Analytics, AMP Greenville, South Carolina |
|
|
“Best Mapping software available. Exceeded our expectations. Provides clear maps with plenty of customization to tailor our maps to fit our clients' needs. Excellent drive-time mapping and very simple customer database plotting.
Light years better than our previous mapping software.”
|
David Wuenschell Director Of Analytics, Tribal Knowledge Marketing Chicago, Illinois |
|
 |
“Amazing product at a great value with even better customer service! The benefits have been
providing invaluable insight to upper management regarding what kinds of opportunities are out there and consequently, giving the company a chance
to grow via acquisitions. Moreover, the additional features within Maptitude allow you to identify new areas of growth or new markets
to enter given the plethora of demographic data it has embedded within the software.”
|
|
Raymond Kwock Senior Financial Analyst, AutoNation
Miami, Florida |
|
 |
“We are
able to do things with Maptitude that we had not dreamed of doing before (using MapPoint and Territory Mapper). There are so many possibilities, that you can easily create a mapping solution that perfectly meets the need of your business model.”
| | Matt Ardoin Operations Manager, Great Direct Concepts
Charlotte, North Carolina |
|
 |
“Maptitude just works!
We now build our franchise territories with ease. Our organization has benefited from our ability to strategically plan out prospective territories, gauge market penetration of our active franchise territories, and begin to identify what our top performing territories have in common.”
| | Sean
Young Director of Technology and Communications, The Glass Guru Roseville, California |
|
|
“We have tried different software and had almost given up. Maptitude is
by far the most effective software and at a reasonable price for a business like ours (FavTrip). The staff is amazing and always willing to help out.”
|
Babir Sultan
President and CEO, Fav Trip
Kansas City, Missouri |
|
|
“I
believe that Caliper's Maptitude continues to provide more
GIS-related features and more flexibility in defining and
presenting data and map layers than MapPoint does. I also
believe that the most comparable product to MapPoint in
price, performance, and data included is Maptitude and not
MapInfo or ArcView.”
|
| Steve Hendel Office Depot
Delray Beach, Florida |
|
 |
“Using Maptitude to work out the closest members of staff to
each store we visit has been incredibly helpful in reducing the travel done by our merchandisers, leading to positive
environmental and financial results.”
| | Aimee Barlow
Senior Data Analyst, eXPD8 Analytics Bristol, United Kingdom |
|
 |
“Maptitude has all kinds of nice features.
Routing and drive-time radius are by far the greatest.”
| | Louis-André Dehaye
Conseiller localisation et géomatique, Sobeys Montreal, Quebec |
|
|
“I highly recommend this piece of software to all sales
managers out there who are struggling to keep track of
their sales data and find trends in it. By using
Maptitude, I was able to keep track of everything.
Presenting these data to my boss can also be a daunting
task, but Maptitude just makes my life easier.”
| | Jayson Gumanid
Web Designer Region XI - Davao, Philippines |
|
 |
“Easy to use and speedy to map, comparable
for ease of use to the discontinued MapPoint but offers lots
of stronger features. The Video tutorials
are a really good resource.”
| |
Ben Hutchinson Data Manager, Selco Builders Warehouse Birmingham, United Kingdom |
|
Manufacturing/Consumer Goods Testimonials
 |
“The software is very easy to use and can do a lot of
analysis. It has helped me a lot with making
strategic decisions for my analysis.”
|
|
Rima Idir Remarketing Strategy Analyst, Kubota Corp.
Dallas/Fort Worth, Texas |
|
 |
“They continually outpace the industry with customer support and provide it in a timely manner. If you are looking for a premier organization that provides cutting edge product and service, Caliper is the company to call.
I have taken our organization to an entirely different level with the capabilities of Maptitude. I'm able to
plot sales or potential and pull data out of the map to effectively summarize and give results.”
|
| Mike Kirkpatrick
Dealer Development Manager Paccar Parts/ TRP at Paccar Parts Austin, Texas |
|
 |
“Mapping beyond my expectations. What do I like best? The number of tools to present and manage territories and data.”
| | Norm Sutton
System Administrator, Global Warranty Corporation London, Ontario |
|
|
“A picture speaks a thousand words. Being able to create a sales tool in a few clicks is priceless.”
| | Vernon Scheuplein Jr. Aftermarket Business Development Manager, Weasler Engineering
Roseville, California |
|
|
“Maptitude is awesome! (I like the) ease of use, and the ability to
graphically display data in an easy to understand way.”
| | John Harvey Keyston Bros.
Seattle, Washington |
|
 |
“Maptitude is helping our organization plan our field service territories and
control our travel and response time.”
|
|
Jim Berry Technical Service Engineering Manager, Xerox
Commack, New York |
|
|
“I was in a bind when MS retired
MapPoint. I discovered Maptitude in 2009 and have been using the software since then. Once you take time to use the
various features, it becomes a joy to use when evaluating different market conditions/situations. I do enjoy using
this software.”
|
| Rocco A. DiAntonio, Jr. Area Dealer Network Development Manager, Porsche Cars NA
Easton, Pennsylvania |
|
 |
“Tried
Maptitude out looking for a simple mapping software, and got
so much more. Definitely worth
the purchase. The support team is above par and are
always available for any question.”
| | Tania Bourque
Technical Services Analyst, Mabe Toronto, Ontario |
|
 |
“I
have been extremely happy with the purchase of
Maptitude. I must admit, I was a little skeptical at
first when comparing Maptitude to MapInfo due to the
large price difference. But after researching both
platforms I felt that Maptitude's functionality
gave us the most bang for the buck.
Creating maps is very easy, not only
because the user's guide that comes with the software is
helpful, but the training offered is top notch. I was
able to receive one-on-one training without leaving the
office. My training sessions were also available
via download to reference when ever I needed.
All in all we couldn't be
happier with our purchase.”
|
|
David Ugarte
Motorola, Inc. |
|
Finance/Banking/Insurance Testimonials
|
“I was looking for a replacement to MapPoint, I found it, and it is many times better that the defunct MapPoint. The customer service is great too at Maptitude.”
|
| Alejandro Reyes Sr. Manager
- Economist, Ameriprise Financial Services, Inc.
Phoenix, Arizona |
|
 |
“When we are helping
financial institutions create and define geographically
targeted market segments, HMDA and CRA Small Business
analysis, loan trends, Competitive Analysis, market
share, Business and Deposit trends - our tool of choice
is Maptitude. It is one of the most affordable
and feature-packed desktop GIS software in the market.
It comes bundled with all the Census and other spatial
data related to the financial service industry.”
|
 |
“We've been using Maptitude for more than 20 years. It is by far
'the best
bang for the buck' in GIS software. I can't believe the amount of demographic data that comes with the product.
The sophistication is incredible, but the software is relatively simple to use. We've been using Maptitude to
map our CRA Assessment Areas for banks. We also use it for branch impact studies (required by regulators). When
we started using drive-time rings to determine the practical service area of bank branches the regulators
were really impressed.”
| |
Len Suzio
GeoDataVision Meriden, Connecticut |
|
|
“I enjoy using this tool. It has a ton of features for those who need them and yet it's
easy enough to navigate and produce output with more simple needs. The support is great
and I highly recommend attending a training class or participating in a webinar to learn
as much as possible.”
| | Pam Kleese Director Marketing Information, Homesteaders Life Company
Des Moines, Iowa |
|
|
“Mapping
CRA and HMDA Data: Maptitude is wonderful. It is what I
use.”
| | Kathleen Blanchard CRCM
Orange Beach, Alabama |
|
|
“What do [I] like best? The capacity to create your own maps
without knowledge of programming....Easy to use and affordable. No need to upload information or customer database.
All Info stays on your computer and not on the cloud.”
| | Federico Roesch
Pronto Insurance
Weslaco, Texas |
|
 |
“My bank just purchased the Maptitude software for our assessment area mapping project, and I just love it. You import all your data into the software from an Excel spreadsheet.”
| |
Compliance Officer
The Bank of Commerce White Castle, Louisiana |
|
Professional Services Testimonials
 |
“The
program allows you to create beautiful maps effortlessly.
The maps can be tweaked and customized to convey the
information to your targeted audience. For me, this makes
Maptitude an excellent visual communication resource.”
| |
John H. Kennedy, AICP Kennedy & Associates, Planners and Land Use Consultants
Mainland, Pennsylvania |
|
 |
“The best mapping software you'll ever need. I've been using
Maptitude since the mid-90's. I love the 3 & 5 digit ZIP boundaries and demographic data that comes with it. To
be honest, we originally bought it because it was the easiest way to acquire Census data. Since then we have continuously
used it for a wide range of client projects. I have to admit it has way more power than I have explored... they keep
adding features - I've made tons of use of the themes (you can color the maps with backgrounds based on the included
geodemographics). I've also used the band feature - retailers LOVE it.
I recommend it ALL THE TIME!”
| |
John Miglautsch Owner and Founder, Miglautsch Marketing, Inc.
Hartland, Wisconsin |
|
 |
“In 2013, my company made a decision to move from ArcView to Maptitude
because of ESRI’s annual licensing fees and the high expense for their extensions. At first, my GIS analyst was concerned
about such a sudden change, but he was able to get proficient in only about a week. My firm serves school
districts around the country, providing maps and demographic data to help with enrollment planning. Since changing to
Maptitude, several clients have commented that the maps are easier to read, and provide more information than we used to
be able to provide under ArcView. It was a good move. I just wish I had done it sooner.”
| |
Preston Smith Principal Owner, Business Information Services LLC
Blue Springs, Missouri |
|
|
“You can easily
import data to and from Excel, build multiple/quality custom Maps and
overlay demographics and sales data. It's a GIS Jackpot!”
| | Brian Klink
President, Strategic Business Solutions, Inc.
Milwaukee, Wisconsin |
|
|
“I've
had the good fortune, or misfortune, to use quite a few GIS
software packages over the past few years and can assure you
that Maptitude is streets ahead when it comes to
ease-of-use. The trick with any GIS is to understand the
terminology, and Maptitude communicates it's functionality
through a common-sense menu structure. The result is that
a
new user is up and running with an extensive range of
capabilities within a very short time." "The package offers
ease of use, an extensive range of functions and
capabilities, and a wealth of data. In fact, if I purchased
the data separately, from any of multiple sources, the cost
for data and restructuring would be over $20,000.”
| | Nick Nicholas The Demographers Workshop
Sydney, Australia |
|
|
“I've been using Maptitude now for 3 years.
It is the only mapping tool that has been able to help with our needs. I highly recommend trying this software.”
| | Gary Olson Director of Budget Management & Financial Operations, Customer Engineering Services
Prairie Village, Kansas |
|
 |
“This system was awesome. I used to use it at a print and mail
shop I worked at. We would upload mail lists and select data from the map to target areas for advertising. We also
integrated it with custom inhouse software. It was really easy to use as well. If you can use Excel or Word, then you
can use this. Just awesome!”
| |
Anthony Amolochitis Owner, Blamotech LLC
Houston, Texas |
|
 |
“Maptitude is truly a complete product at $695, including an accurate...geocoder, extensive cartography..., and demographic estimates and projections
at the census tract level. Optional data sets are very reasonably priced and include further geographic detail and versions for 20 different countries.”
| | Jim Stone
Software Executive
Boston, Massachusetts |
|
 |
“Maptitude is user-friendly and
provides all the tools necessary to produce effective maps and data analysis. Caliper's sales and technical support teams are knowledeable and responsive.”
|
| Robin Merrill
GIS Specialist, Lapkoff & Gobalet Demographic Research Sparks, Nevada |
|
|
“We
cannot recommend Maptitude enough! The software offers a
number of different features and is packed full of free
data. It's cost effective as well. The platform is very easy
to navigate and there are many options for in-person
trainings, webinars, and tutorials to further your knowledge
of the software. Maptitude Customer Service deserves an A+.”
|
| Chelsey Pousland Client Services Coordinator, TransAction Associates
Woburn, Massachusetts |
|
|
“Maptitude helped me to quickly locate and exhibit post code hot spots
across the country in an effective and attractive way - it's turned my extensive datasets into compelling stories,
and helped build credibility with my clients and the wider community.”
| | Martin North
Principal, Digital Finance Analytics
Sydney, Australia |
|
|
“I like the easy geocoding of addresses and the ability to
analyze socioeconomic data with just a few clicks.”
|
| Vicki Oppenheim Urban Planner, Green Leaf Environmental Planning
Denton, Texas |
|
|
“I
have been a planning consultant for over 20 years. I highly recommend Maptitude. The learning curve is short - it is
the most intuitive but powerful mapping applications I have ever used. Others are fine, they cannot beat the ease of
use and functionality of Maptitude. It is easy to create map layers and final presentation maps from scratch with it.
And Maptitude comes with map layer data of its own, which is the best I have seen. In addition can import a variety of
file types, which is extremely valuable when you are working with local governments using a variety of map formats. This
means you can readily combine data from many sources in one map in Maptitude. You will really like working with it.”
|
| Taunya Kopke President, Kopke & Associates, Inc.
Fayetteville, Arkansas |
|
 |
“Powerful, well thought out, intelligently crafted, efficient, cost effective. Having worked with
a few different GIS packages in the past, I'm impressed to note Maptitude is a comprehensive blend of best features that are more than
likely to meet the needs of most users.”
| | Manu Prashar
Senior Manager CRM & Digital Strategy, Casino Rama Careers Toronto, Ontario |
|
 |
“Maptitude is an incredibly
powerful program for a very competitive price. The
integration of census data and the ease of using your own
data make an incredibly useful program. They are
continually adding new and free data points to the
included data. If you need to visualize data on a map this
is the program to get.”
| Colleen Boyle
Lead Researcher LABORERS International of North America |
|
|
“Ease of use, free US and world data, an exhaustive library of features, ability to automate tasks using GISDK, ease of training new users, amazing tech support, robustness and well thought-out user interface.”
| | Andrew Kolcz
VP Systems, ETC Institute
Kansas City, Missouri |
|
|
“Maptitude
includes Census, ACS, and FFIEC income data that saves us
many hours of searching, selecting, downloading, sorting and
combining data.”
| | Mike Meuser Owner, MapCruzin
Redding, California |
|
 |
“I have been using Maptitude for 25+ years. It is essential for my custom demographic consulting company’s work, which includes analysis of spatial data and presenting results to public sector clients.
The tools to prepare finished maps are excellent. The geocoding tool is excellent. The software is easy to use and has evolved over time to improve with each new release. Tech support is excellent. Caliper staff members answer emails and phone calls promptly and have always continued to help us until problems are solved. Best of all, the software is relatively inexpensive, especially for such a powerful tool!”
|
Jeanne Gobalet
Demographer, Lapkoff & Gobalet Demographic Research, Inc Saratoga, California |
|
 |
“Maptitude has lots and lots of formats to import from or export to.”
| | Pieters De Kock
GIS Consultant Johannesburg, South Africa |
|
Transportation Testimonials
 |
“We have found Maptitude to be a really useful piece of
software. It allows us to quickly and easily represent various data geographically, and the ease of functionality
and ability to layer data makes it really user friendly. It has, among other things, helped us develop our
sector-leading delivery service and understand areas that require focus from our sales teams.”
| |
Richard Horton Transportation Development & Planning Manager, Travis Perkins
Northampton, United Kingdom |
|
 |
“Maptitude's ability to use my data for analysis and
visualisation is phenomenal. Whenever I need to
analyse my data and represent it visually I always go to
Maptitude. The software is a GIS that can import,
covert and export Google Earth, OpenStreetMap, Esri Shape,
MapInfo, GPS, AutoCAD, Excel, Text etc. I've been using
Maptitude for more than 13 years and bar TransCAD (Caliper Corporations Public Transit
Modelling Solution), there is no other GIS software that
delivers like this!”
| |
Sheldon Cowie Planning & Scheduling Consultant, PTQ Public Transit Intelligence
Melbourne, Australia |
|
 |
“I have worked with
Caliper products for 10 years as a transportation/urban
planner and they have always fulfilled my needs.
Maptitude/TransCAD software are easy to use, organized
and robust: able to cope with large datasets without any
problems. The user interface is very clear and easy to
understand.
The exchange of data and databases across several formats is also very simple and functional.”
| | Gustavo Manzato
Assistant Professor, UNESP Bauru, Brazil
|
|
 |
“Maptitude
is excellent for doing geographic analysis projects looking at: where existing customers are and new ones might be (including using the built-in demographic data); identifying hot-spots, patterns and trends that can't be seen in Excel. It is really helpful with network design tasks - which sites are best: centers of gravity; visualizing size of flows between distribution centers; allocating volume to different depots.”
| |
Kirsten Tisdale Director/Logistics Consultant, Aricia Limited
Banbury, United Kingdom |
|
|
“Maptitude 2019 adds features and enhanced capabilities, that make it a
continued pleasure to work with. Even after years of use I come across new options that allow for quality analysis.
Frequently now, I apply the facility location tool, which offers outstanding opportunities to relocate warehouses or
stores. Used creatively, for instance in Service Logistics engineer allocation projects, finding the right location for
a pudo or dropbox location is a breeze with this tool. Multiple scenarios can be calculated and analysed, and the
results integrated in Excel- or Power BI models. Maptitude continues to deliver complemented with outstanding support
and training.”
| | Paul Lucassen Lucassen-Consulting The Hague, Netherlands |
|
 |
“I highly recommend Maptitude. When I
want to get something done RIGHT NOW, I use Maptitude,
as I have since 1998.”
| | Fred C. Dilger, PhD
Black Mountain
Research |
|
Government/Safety/Public Service Testimonials
 |
“For
special projects and reports, Maptitude provides
better analysis and illustration of information.
Using tabulated data, this program creates maps, charts, and
graphs. For example, the extreme damage caused by Hurricane
Ivan in September 2004 required immediate emergency response
from the AFC.”
| |
Dana McReynolds GIS
Coordinator, Alabama Forestry Commission
Montgomery, Alabama |
|
|
“As far as ease of use goes Maptitude takes the prize, Maptitude
is definitely easier to use right out-of-the-box and the learning curve for advanced functions is shorter than with
MapInfo. As for presentations, Maptitude takes the prize again over MapInfo. The folks at Caliper took great pains
and effort to make a GIS software application that is as user friendly as possible. They took the cartographic
prep-work out of the equation, so that the user can spend less time trying to make the map look pretty and can focus
on doing the actual analysis and presentation.”
| | Viktor Keenan Sr. GIS Technician, City of Phoenix
Phoenix, Arizona |
|
|
“We explored numerous commercially available software options typically utilized for business analysis functions. One of the best contenders was the Maptitude Geographic Information Software (GIS). Maptitude GIS is robust, easy-to-use, professional business mapping software that businesses use for
in-depth geographic analysis of demographic data to make data-driven decisions.”
| | Austin Clark & Corey M. Arruda Naval Postgraduate School
Monterey, California |
|
 |
“The Detention Standards and Compliance Division (DS&CD) of the Office of the
Federal Detention Trustee (OFDT) would like to commend the Technical Support Manager for providing outstanding
technical guidance in the application of the "Maptitude" Software Program.”
| |
Claudia Hill
U.S. Department of Justice, Office of the Federal
Detention Trustee Arlington, Virginia |
|
 |
“Maptitude
is a great alternative to [other mapping software]. Using Maptitude, I can easily create 3-D maps, heat/hot spot
mapping, Areas of Influence (Thiessen Polygons), drive-time rings, flow maps (desire lines and spider maps), territory
mapping, and spatial overlays (tagging features from one layer to another), trade area/site selection and much more.”
| |
Brett Lucas Sr. Planner for the
City of Cheney & Geography Instructor
Spokane, Washington |
|
|
“As a
crime analyst, Maptitude has been my go-to program. Their
support people are always willing to help with any question
I have. Highly Recommend them.”
| | Richard Pickard National Crime Search, Inc.
Cypress, Texas |
|
|
“Maptitude
has extensive functionality...and a significantly flatter
learning curve than other GIS software.... You get a fully
functional GIS and extensive data for 1/3 the price of other
GIS products.”
| |
Dr. Richard E Hoskins Washington State Dept of Health
Seattle, Washington |
|
 |
“Our agency of 250 employees have 65+ offices
scattered throughout Alabama. We have certainly gotten our money’s worth out of the software and have
produced thousands of maps using Maptitude. It is an easy program to learn and draw with. It has been
used over the years to help forest landowners manage their forestland.”
| |
Bruce Springer, RF Assistant State Forester (retired), Alabama Forestry Commission
Montgomery, Alabama |
|
 |
“If you need to create
data sets, Maptitude is the way to go; with the book and
tutorials a normal person can do wonders with the
program. Also, training the non-GIS casual user is easy.”
| |
Carl L. Chance
GIS Manager, City of Lake Charles Planning Dept. Lake
Charles, Louisiana |
|
Energy/Utilities/Agriculture Testimonials
 |
“Maptitude is
incredibly user-friendly. It can be very intimidating to use a new geospatial tool without formal training. With Maptitude, I started with no training and quickly became the in-house expert at my company. We are locating new stores, optimizing existing footprints and quantifying local market opportunities. I learn something new every time I open Maptitude and it certainly has
become the go-to tool for our geospatial analytics.”
|
| John Cochran
Strategic Analyst, PPG Industries Cranberry Twp,
Pennsylvania |
|
 |
“Maptitude
has been an important tool for showing the geography of a
variety of facilities and parameters, from rig trends by
state, to patent trends by metro area, to the location of
important infrastructure installations. Being able to
illustrate and map these elements with Maptitude was
essential for the analysis and, in addition, the software is
backed up with outstanding support if needed.”
| |
Charlotte Batson Petroleum Engineer, Owner, Batson & Company
New Orleans, Louisiana |
|
|
“Fantastic product which facilitates breakthrough ideas for their clients; and [the] team provides white glove service to ensure that their customers can extract the full value of the Maptitude product!”
|
|
| Kevin Wozniak Global Finance Director,
PPG Industries Pittsburgh, Pennsylvania |
|
|
“The data
is accurate and visually appealing. What this will mean
in understanding the world around me is enormous. I have
been able to jump right in and make beautiful, meaningful
and accurate maps. Having the power to analytically divide
markets, populations, etcetera, will result in decisions with
pinpoint accuracy.”
| | Brenden Morley Hillman Group
Tempe, Arizona |
|
 |
“Maptitude is
better than ArcGIS Business Analyst for most of what I need. It is easy to create and
export Excel files that contain lists of data points, and the associated information, within polygons. Another benefit is that the learning curve is not steep
(and the help documentation is excellent).”
| | Nancy Turner Owner, Old Field Farms
Greater Grand Rapids, Michigan |
|
Education and Non-Profit Testimonials
|
“[Maptitude]
imports and exports data back and forth to and from Excel, allows Dataviews to be edited from other geographic files (counts of point data within areas, distances from points or area centroids, etc.), allows color combinations based on templates or user choices, and even allows users to tap into Census data....In addition, the datasets that Caliper makes available for free for users are amazing.”
| | Arthur Allaway Marketing Professor, University of Alabama
The Culverhouse College of Business Tuscaloosa,
Alabama |
|
|
“Maptitude is simple to use and inexpensive, but is powerful and packed with valuable data. I've used it for over 15 years and love it!”
| | Jason Black Director of Advancement Services, Columbia College
Columbia, Missouri |
|
|
“Maptitude GIS provides a sophisticated 3-D reality
that looks professional as well as providing viewers with
artistic and precise 3-D maps.”
| | Dr. Aniruddha Banerjee IUPUI; UC Berkeley
Berkeley, California |
|
|
“I used Maptitude and the Mexico map database to create
maps for inclusion in my dissertation. The world-class professors on my committee asked me to make hundreds of
changes, which took me about a year. Amazingly, not one complaint about the maps, they were stunningly beautiful
and I was even able to successfully include 1-hour drive-rings in the extremely rural and isolated huasteca veracruzana.”
| | James Musselman
PhD, UCSB
Santa Barbara, California |
|
 |
“Flexibility of working with different layers of data. Being able to
combine my data with demographic data within counties, drive-time rings or zip codes is invaluable.”
| |
Dave Rodgers Sr. Strategy Analyst, Chamberlain College of Nursing Downers Grove, Illinois |
|
 |
“Ease of moving territories, obtaining census data, and plotting territories to that data. Beautiful interface and
several ways to customize the product and exports. The ability to pull in my older MapPoint files
and data was a huge plus!”
| |
Aaron Wesson Marketing Operations Mgr, Spartan College of Aeronautics & Technology Broken
Arrow, Oklahoma |
|
|
“Maptitude contains nearly all of the functionality of other GIS software without nearly as many headaches.”
| | Andrew Green Student, UT Dallas
Dallas, Texas |
|
|
“Caliper produces the inexpensive Maptitude desktop GIS package which has
extensive GIS-Transportation functionality.”
| | Prof. Nigel Waters Calgary, Alberta |
|
 |
“We purchased Maptitude for a yearly mapping project. We are a
non-profit charitable organization and our volunteers deliver gift bags to all 930 member families. It was my task
to map 85+ delivery routes to all member families in our local area. I was seeking a substitute for Microsoft Streets
and Trips. Maptitude is like Streets and Trips on steroids. I think there is probably not much Maptitude can't
do. There is a bit of a learning curve because it is so powerful. But I like the ability to customize the map
points with a staggering array of colors and shapes. I can save the maps, make PDFs, optimize routing. Everything I
need—plus. Thank you Maptitude.”
| |
Debbie Lagerborg
HEA Denver Denver, Colorado |
|
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“I am using Maptitude in environmental justice
research ... to visually describe the characteristics, including demographics, of an area you are interested
in investigating. When exporting the demographic (and other characteristics) of an area of interest to Excel,
it makes it easy to import that data to SPSS and conduct statistical analysis.
This has been of great help to
our research.”
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Charles Morris
Assistant Professor, Madonna University Livonia, Michigan |
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“Maptitude provides invaluable information for the organizations with which I work. I am not a GIS professional,
and the program is pretty usable for a non-professional. This enables organizations to easily see who they are serving
and who that are not serving.”
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Pamela Harris Owner, Run River Tully, New York |
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“I have used Maptitude to expose undergraduate and graduate students to the power of GIS. The built in
data and map layers allow the students easily perform advanced spatial analysis and data visualization with a minimal amount of training. The automated trade
areas provide for advanced network analysis that can be fed into AI systems to provide a new dimension which have improved predictions.
I would
recommend this software to any company looking to bring spatial analysis capabilities to their organisation. The minimal cost is well worth it.”
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Alex Arifuzzaman MBA
Marketing Instructor at Schulich School of Business and
Geography Instructor at Ryerson University Toronto,
Ontario |
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“Maptitude
offers a diverse array of analytical tools at an affordable
price. It is a comprehensive and the most affordable GIS
software available on the market. Maptitude is a
standalone product and comes fully loaded. Apart from the
standard analytical tools, Maptitude offers
extensive capabilities for analyzing competing businesses in
a particular neighborhood using adjacency tools. It also
performs route analysis to determine driving directions or
delivery routes that minimize logistics costs.”
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“Maptitude helps our
franchisees navigate through the clutter, and focuses them on areas where
there is the greatest likelihood for success.”
Mike Sawyer
Director of Market Planning, CKE
(Fortune 1000)
Read the case study...

“This is
awesome mapping software. We use it to create heat maps of where our patients live. This allows us to intelligently decide where to add services in our area.”
Philip Moya
San Antonio Kidney Disease Center
Read the case study...

“So how did my experience of Maptitude turn out – well it’s
fantastic. I have achieved everything I wanted to be able to do, and
more, regarding analyzing business data for all sorts of industries.”
Stephen Kilbee
Owner, COVERPOINT
Read the case study...
“Maptitude includes more features and data than most other
products and is arguably the least expensive, yet serious, mapping
tool available for Windows users. At only US$695 it is priced well
below its more expensive competitors .”
Directions Magazine
"Maptitude has radically altered GIS
economics by including demographic data that in the past
would have cost tens of thousands of dollars."
Los Angeles Times
“Maptitude can get you started right out of the box and keep you going. The key is the program's ability to use or link to data regardless of whether it's from Caliper, other GIS data providers. or your own geographically coded data sets.”
PC Magazine
“If you're looking for
data visualization and geographic analysis, Maptitude is your best
bet.”
Vagueware.com
“So what makes Maptitude different from other similar
products? First released in 1995, the tool is specifically designed
for data visualization and geographic analysis; it also provides
expanded functionality, easy-to-use, cost-effective, and updated
technology.”
CIO Review
“[Maptitude]
enables you to see all kinds of relationships that may
not have been clear before: Maybe your product sells
three times better in ZIP codes where the median age is
under 35 than in areas where it is over 45.”
Los Angeles Times
GISDK Testimonials:
"GISDK is its own separate language.
It's pretty straight forward and the documentation is
good. I coded up a proto-type map server (based on their
example) that locates a customer by address and produces
reports about the services we offer in that area, e.g.
their recycling day/trash pickup day."
Sonny Parafina, Solid Waste Services,
City of Austin, TX
"Caliper offers Maptitude...as one of
the cheapest and easiest-to-use desktop GIS software
products available. Maptitude includes a lot of compact,
compressed GIS data...; a powerful geocoder; and
interactive editing and topology maintenance tools. The
GIS SDK (software development kit) allows users to
customise and add their own applications. GIS SDK
routines are accessible via OLE automation with Windows
development products, setting up a pathway for users to
implement a Web server."
GeoEurope
Maptitude
for the Web
Testimonials:
"Good thematic analysis can be
complex, especially in a web interface. This Maptitude
powered application does a nice job of making it simple
for the user."
Steve Lombardi, Microsoft, on
Maptitude MassStats.com
"A wonderful Free website with public
information important to every homebuyer."
Kathleen DiVirgilio, Real Estate
Agent, on Maptitude MassStats.com
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