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“Maptitude is an excellent GIS program and is priced very low considering the value it provides. To name just a few key benefits I've experienced after owning it for only a week: It has tons of geographic and demographic information; it's relatively easy for beginners; there are tons of online guides, training materials, and seminars; tech support is very responsive and helpful. I highly recommend this program to anyone looking for basic to complex functionality in a GIS program.”

“Maptitude is easy to use yet powerful. When we have needed to ask questions the support has been fast, polite, professional and resolved our need to know how to do something. It has enhanced the service we offer our clients.”

“I discovered Maptitude in 1995 when it was first released and have used it exclusively in my health/hospital planning career. It has been indispensable in terms of product quality, affordability and ease of use. I was able to make a variety of custom maps of hospital patient data for executive-level decision support. There is nothing to dislike about Maptitude - it has gotten easier to use over the years and is still the 'best bang for the buck.'”

“Maptitude provides me with the best maps and mapping software on the market! I love layering and the border filters. The software is easy to use, but you can still do complex projects.”

“Maptitude is a great standalone mapping platform option that does almost everything most organizations need for mapping and data analysis.”

“So we needed a product that would allow us to map where our customers are located and be able to analyze demographics. Overall, considering this is a one time buy and not a SaaS, it has excellent value. The ability to overlay your data with demographic information is awesome.”

“I've been using maptitude for several years now in health care network analysis. I can't recommend it highly enough for evaluating the adequacy of a health care network—such as relationships from providers to people who need the care. The visuals are awesome, and it's fairly easy to learn the software. Customer support is always prompt to fix a problem, and the support in getting help online is great.”

“Historically physicians would use suggestions by other physicians on where to locate. Maptitude allows a view of patient locations and competing practices to identify pockets of underserved patient populations. Medical practices can now locate based on patient data rather than anecdote. Great tool.”

“As the Primary Care Association for Florida, we are able to map Community Health Center locations and overlay surrounding data built into Maptitude to assist in planning and responding to the needs and social determinants of health for over one and a half million patients, as well as all Floridians (everyone is eligible to be an FQHC patient). The ability to import data and simultaneously look below the surface to map transportation, economic conditions, and other key demographic characteristics provides an additional means by which Health Centers can strategize and implement action plans in addressing the health and environment in/around their service areas. This tool is very powerful, once able to harness the full extent of its scope.”

“We use Maptitude extensively for running complex Territory Alignment scenarios. The depth of the product, its total utility and functionality is immense. Import-Export capability with Excel is seamless. It is easy to work with and Maptitude support is second to none. My complements to the Maptitude team: They have created a solid product and it is one of the best software investments we have made as an organization.”

“[T]he specialised software Maptitude...can provide healthcare commissioners with valuable information on where to target dental services according to where the patients reside. This information can be of use in managed clinical networks (MCNs) as a tool in healthcare planning and resource allocation.”

“The Maptitude demographics provide significant added value not available from other sources, revealing new information such as how many adolescents are likely to use a health program.”

“It is easy to figure out and does a good job at building basic maps out of spreadsheets. The maps are good looking and add a lot of value to data presentations without a significant time or effort outlay. I was able to make a point about regional market share that would have been very difficult to make without this software. We are able to quickly and easily make points about regional distributions without having to invest heavily in expensive much more robust software. Maptitude offered a good starting point for basic needs without a heavy learning curve.”

“Overall, this product makes it incredibly simple to visualize and map both customer & company specific data. It is very intuitive and easy to pickup from the get go. I highly suggest utilizing a quick training video or session as it will improve your usability 10 fold with just a few tips & tricks. This product is incredible for what it was built for.”

“If you are looking to expand a retail business with new locations, do not try doing it without using Maptitude. Among other things, Maptitude allows you to evaluate potential locations anywhere in the U.S. (also internationally) and examine the demographic profile of customers based on location parameters that you set. In addition, it allows you to map competitor locations and other locations that may be pertinent to your analysis. Basically, it takes the guesswork out of selecting a business location.”

“Maptitude allows me to know my market by demographics. It is a key tool is determining emerging markets for products as well as identifying like markets to capitalize on success of a product. It also allows me to then graphically present the locations of the winning markets. I have used this software in an older version and came back to them for an upgrade to take my analytics business to the next level.”

“As a former MapInfo user, I like the ease of use of this product. It is much easier to do many things in Maptitude compared to tools like MapInfo, but there is plenty of power. Adding aerial maps is simple and the layer controls are easy as well. The price is also affordable.”

“We have tried different software and had almost given up. Maptitude is by far the most effective software and at a reasonable price for a business like ours (FavTrip). The staff is amazing and always willing to help out.”

“Best Mapping software available. Exceeded our expectations. Provides clear maps with plenty of customization to tailor our maps to fit our clients' needs. Excellent drive-time mapping and very simple customer database plotting. Light years better than our previous mapping software.”

“Maptitude has all kinds of nice features. Routing and drive-time radius are by far the greatest.”

“I highly recommend this piece of software to all sales managers out there who are struggling to keep track of their sales data and find trends in it. By using Maptitude, I was able to keep track of everything. Presenting these data to my boss can also be a daunting task, but Maptitude just makes my life easier.”

“Amazing product at a great value with even better customer service! The benefits have been providing invaluable insight to upper management regarding what kinds of opportunities are out there and consequently, giving the company a chance to grow via acquisitions. Moreover, the additional features within Maptitude allow you to identify new areas of growth or new markets to enter given the plethora of demographic data it has embedded within the software.”

“We are able to do things with Maptitude that we had not dreamed of doing before (using MapPoint and Territory Mapper). There are so many possibilities, that you can easily create a mapping solution that perfectly meets the need of your business model.”

“Maptitude just works! We now build our franchise territories with ease. Our organization has benefited from our ability to strategically plan out prospective territories, gauge market penetration of our active franchise territories, and begin to identify what our top performing territories have in common.”

“At my company we're pretty heavy into automation. Maptitude offers very user friendly automation of maps. We have clients that need maps created for over 300 stores. Imagine having to manually create 300+ maps. Maptitude can generate those maps in about 20 minutes.”

“I believe that Caliper's Maptitude continues to provide more GIS-related features and more flexibility in defining and presenting data and map layers than MapPoint does. I also believe that the most comparable product to MapPoint in price, performance, and data included is Maptitude and not MapInfo or ArcView.”

“Using Maptitude to work out the closest members of staff to each store we visit has been incredibly helpful in reducing the travel done by our merchandisers, leading to positive environmental and financial results.”

“Easy to use and speedy to map, comparable for ease of use to the discontinued MapPoint but offers lots of stronger features. The Video tutorials are a really good resource.”

“I've been using Maptitude for more than 15 years. It is simply the best tool available for businesses that need a market planning mapping and data resource. It can do everything I need it to do - from the very simple to the complex. It integrates nicely with other programs and file types making analysis and presentation very easy. I highly recommend Maptitude to firms who need a function-rich GIS mapping solution. It is the best!”

“The software is very easy to use and can do a lot of analysis. It has helped me a lot with making strategic decisions for my analysis.”

“They continually outpace the industry with customer support and provide it in a timely manner. If you are looking for a premier organization that provides cutting edge product and service, Caliper is the company to call.

I have taken our organization to an entirely different level with the capabilities of Maptitude. I'm able to plot sales or potential and pull data out of the map to effectively summarize and give results.”

“Mapping beyond my expectations. What do I like best? The number of tools to present and manage territories and data.”

“A picture speaks a thousand words. Being able to create a sales tool in a few clicks is priceless.”

“Maptitude is awesome! (I like the) ease of use, and the ability to graphically display data in an easy to understand way.”

“Maptitude is helping our organization plan our field service territories and control our travel and response time.”

“I was in a bind when MS retired MapPoint. I discovered Maptitude in 2009 and have been using the software since then. Once you take time to use the various features, it becomes a joy to use when evaluating different market conditions/situations. I do enjoy using this software.”

“Tried Maptitude out looking for a simple mapping software, and got so much more. Definitely worth the purchase. The support team is above par and are always available for any question.”

“I have been extremely happy with the purchase of Maptitude. I must admit, I was a little skeptical at first when comparing Maptitude to MapInfo due to the large price difference. But after researching both platforms I felt that Maptitude's functionality gave us the most bang for the buck.

Creating maps is very easy, not only because the user's guide that comes with the software is helpful, but the training offered is top notch. I was able to receive one-on-one training without leaving the office. My training sessions were also available via download to reference when ever I needed.

All in all we couldn't be happier with our purchase.”

“I was looking for a replacement to MapPoint, I found it, and it is many times better that the defunct MapPoint. The customer service is great too at Maptitude.”

“When we are helping financial institutions create and define geographically targeted market segments, HMDA and CRA Small Business analysis, loan trends, Competitive Analysis, market share, Business and Deposit trends - our tool of choice is Maptitude. It is one of the most affordable and feature-packed desktop GIS software in the market. It comes bundled with all the Census and other spatial data related to the financial service industry.”

“We've been using Maptitude for more than 20 years. It is by far 'the best bang for the buck' in GIS software. I can't believe the amount of demographic data that comes with the product. The sophistication is incredible, but the software is relatively simple to use. We've been using Maptitude to map our CRA Assessment Areas for banks. We also use it for branch impact studies (required by regulators). When we started using drive-time rings to determine the practical service area of bank branches the regulators were really impressed.”

“I enjoy using this tool. It has a ton of features for those who need them and yet it's easy enough to navigate and produce output with more simple needs. The support is great and I highly recommend attending a training class or participating in a webinar to learn as much as possible.”

“Mapping CRA and HMDA Data: Maptitude is wonderful. It is what I use.”

“What do [I] like best? The capacity to create your own maps without knowledge of programming....Easy to use and affordable. No need to upload information or customer database. All Info stays on your computer and not on the cloud.”

“My bank just purchased the Maptitude software for our assessment area mapping project, and I just love it. You import all your data into the software from an Excel spreadsheet.”

“I have access to traffic counts, local businesses, demographic information, drive times, and aerial imagery, all at the tips of my fingers. The program is easy to use, as well.”

“Maptitude is easy to learn. The included geospatial functionality will serve most analyst needs. And the package is available at a price point that will not provide a barrier.”

“Maptitude is critical for providing information in commercial real estate location selection. Maptitude is a very versatile GIS system which is able to produce a wide variety of maps economically.”

“Maptitude is a great program. As a real estate appraiser who primarily values commercial properties, I have found the functions and data provided a great benefit in showing clients what is going on in a specific area. Features such as exporting data to MS Excel which can be put in my reports.”

“If you're still not sure how easy Maptitude is to learn, take advantage of the free trial. Within an hour of install you will be performing trade area analysis and producing maps that will impress your clients or boss.”

“The program allows you to create beautiful maps effortlessly. The maps can be tweaked and customized to convey the information to your targeted audience. For me, this makes Maptitude an excellent visual communication resource.”

“The best mapping software you'll ever need. I've been using Maptitude since the mid-90's. I love the 3 & 5 digit ZIP boundaries and demographic data that comes with it. To be honest, we originally bought it because it was the easiest way to acquire Census data. Since then we have continuously used it for a wide range of client projects. I have to admit it has way more power than I have explored... they keep adding features - I've made tons of use of the themes (you can color the maps with backgrounds based on the included geodemographics). I've also used the band feature - retailers LOVE it. I recommend it ALL THE TIME!”

“In 2013, my company made a decision to move from ArcView to Maptitude because of ESRI’s annual licensing fees and the high expense for their extensions. At first, my GIS analyst was concerned about such a sudden change, but he was able to get proficient in only about a week. My firm serves school districts around the country, providing maps and demographic data to help with enrollment planning. Since changing to Maptitude, several clients have commented that the maps are easier to read, and provide more information than we used to be able to provide under ArcView. It was a good move. I just wish I had done it sooner.”

“You can easily import data to and from Excel, build multiple/quality custom Maps and overlay demographics and sales data. It's a GIS Jackpot!”

“I've had the good fortune, or misfortune, to use quite a few GIS software packages over the past few years and can assure you that Maptitude is streets ahead when it comes to ease-of-use. The trick with any GIS is to understand the terminology, and Maptitude communicates it's functionality through a common-sense menu structure. The result is that a new user is up and running with an extensive range of capabilities within a very short time." "The package offers ease of use, an extensive range of functions and capabilities, and a wealth of data. In fact, if I purchased the data separately, from any of multiple sources, the cost for data and restructuring would be over $20,000.”

“I've been using Maptitude now for 3 years. It is the only mapping tool that has been able to help with our needs. I highly recommend trying this software.”

“This system was awesome. I used to use it at a print and mail shop I worked at. We would upload mail lists and select data from the map to target areas for advertising. We also integrated it with custom inhouse software. It was really easy to use as well. If you can use Excel or Word, then you can use this. Just awesome!”

“Maptitude is truly a complete product at $695, including an accurate...geocoder, extensive cartography..., and demographic estimates and projections at the census tract level. Optional data sets are very reasonably priced and include further geographic detail and versions for 20 different countries.”

“Maptitude is user-friendly and provides all the tools necessary to produce effective maps and data analysis. Caliper's sales and technical support teams are knowledeable and responsive.”

“We cannot recommend Maptitude enough! The software offers a number of different features and is packed full of free data. It's cost effective as well. The platform is very easy to navigate and there are many options for in-person trainings, webinars, and tutorials to further your knowledge of the software. Maptitude Customer Service deserves an A+.”

“Maptitude helped me to quickly locate and exhibit post code hot spots across the country in an effective and attractive way - it's turned my extensive datasets into compelling stories, and helped build credibility with my clients and the wider community.”

“I like the easy geocoding of addresses and the ability to analyze socioeconomic data with just a few clicks.”

“I have been a planning consultant for over 20 years. I highly recommend Maptitude.  The learning curve is short - it is the most intuitive but powerful mapping applications I have ever used.  Others are fine, they cannot beat the ease of use and functionality of Maptitude. It is easy to create map layers and final presentation maps from scratch with it. And Maptitude comes with map layer data of its own, which is the best I have seen. In addition can import a variety of file types, which is extremely valuable when you are working with local governments using a variety of map formats. This means you can readily combine data from many sources in one map in Maptitude. You will really like working with it.”

“Powerful, well thought out, intelligently crafted, efficient, cost effective. Having worked with a few different GIS packages in the past, I'm impressed to note Maptitude is a comprehensive blend of best features that are more than likely to meet the needs of most users.”

“Maptitude is an incredibly powerful program for a very competitive price. The integration of census data and the ease of using your own data make an incredibly useful program. They are continually adding new and free data points to the included data. If you need to visualize data on a map this is the program to get.”

“Ease of use, free US and world data, an exhaustive library of features, ability to automate tasks using GISDK, ease of training new users, amazing tech support, robustness and well thought-out user interface.”

“Maptitude includes Census, ACS, and FFIEC income data that saves us many hours of searching, selecting, downloading, sorting and combining data.”

“I have been using Maptitude for 25+ years. It is essential for my custom demographic consulting company’s work, which includes analysis of spatial data and presenting results to public sector clients. The tools to prepare finished maps are excellent. The geocoding tool is excellent. The software is easy to use and has evolved over time to improve with each new release. Tech support is excellent. Caliper staff members answer emails and phone calls promptly and have always continued to help us until problems are solved. Best of all, the software is relatively inexpensive, especially for such a powerful tool!”

“Maptitude has lots and lots of formats to import from or export to.”

“We have found Maptitude to be a really useful piece of software. It allows us to quickly and easily represent various data geographically, and the ease of functionality and ability to layer data makes it really user friendly. It has, among other things, helped us develop our sector-leading delivery service and understand areas that require focus from our sales teams.”

“Maptitude's ability to use my data for analysis and visualisation is phenomenal. Whenever I need to analyse my data and represent it visually I always go to Maptitude. The software is a GIS that can import, covert and export Google Earth, OpenStreetMap, Esri Shape, MapInfo, GPS, AutoCAD, Excel, Text etc. I've been using Maptitude for more than 13 years and bar TransCAD (Caliper Corporations Public Transit Modelling Solution), there is no other GIS software that delivers like this!”

“I have worked with Caliper products for 10 years as a transportation/urban planner and they have always fulfilled my needs. Maptitude/TransCAD software are easy to use, organized and robust: able to cope with large datasets without any problems. The user interface is very clear and easy to understand. The exchange of data and databases across several formats is also very simple and functional.”

“Maptitude is excellent for doing geographic analysis projects looking at: where existing customers are and new ones might be (including using the built-in demographic data); identifying hot-spots, patterns and trends that can't be seen in Excel. It is really helpful with network design tasks - which sites are best: centers of gravity; visualizing size of flows between distribution centers; allocating volume to different depots.”

“Maptitude 2019 adds features and enhanced capabilities, that make it a continued pleasure to work with. Even after years of use I come across new options that allow for quality analysis. Frequently now, I apply the facility location tool, which offers outstanding opportunities to relocate warehouses or stores. Used creatively, for instance in Service Logistics engineer allocation projects, finding the right location for a pudo or dropbox location is a breeze with this tool. Multiple scenarios can be calculated and analysed, and the results integrated in Excel- or Power BI models. Maptitude continues to deliver complemented with outstanding support and training.”

“I highly recommend Maptitude. When I want to get something done RIGHT NOW, I use Maptitude, as I have since 1998.”

“For special projects and reports, Maptitude provides better analysis and illustration of information. Using tabulated data, this program creates maps, charts, and graphs. For example, the extreme damage caused by Hurricane Ivan in September 2004 required immediate emergency response from the AFC.”

“As far as ease of use goes Maptitude takes the prize, Maptitude is definitely easier to use right out-of-the-box and the learning curve for advanced functions is shorter than with MapInfo. As for presentations, Maptitude takes the prize again over MapInfo. The folks at Caliper took great pains and effort to make a GIS software application that is as user friendly as possible. They took the cartographic prep-work out of the equation, so that the user can spend less time trying to make the map look pretty and can focus on doing the actual analysis and presentation.”

“We explored numerous commercially available software options typically utilized for business analysis functions. One of the best contenders was the Maptitude Geographic Information Software (GIS). Maptitude GIS is robust, easy-to-use, professional business mapping software that businesses use for in-depth geographic analysis of demographic data to make data-driven decisions.”

“The Detention Standards and Compliance Division (DS&CD) of the Office of the Federal Detention Trustee (OFDT) would like to commend the Technical Support Manager for providing outstanding technical guidance in the application of the "Maptitude" Software Program.”

“Maptitude is a great alternative to [other mapping software]. Using Maptitude, I can easily create 3-D maps, heat/hot spot mapping, Areas of Influence (Thiessen Polygons), drive-time rings, flow maps (desire lines and spider maps), territory mapping, and spatial overlays (tagging features from one layer to another), trade area/site selection and much more.”

“As a crime analyst, Maptitude has been my go-to program. Their support people are always willing to help with any question I have. Highly Recommend them.”

“Maptitude has extensive functionality...and a significantly flatter learning curve than other GIS software.... You get a fully functional GIS and extensive data for 1/3 the price of other GIS products.”

“Our agency of 250 employees have 65+ offices scattered throughout Alabama. We have certainly gotten our money’s worth out of the software and have produced thousands of maps using Maptitude. It is an easy program to learn and draw with. It has been used over the years to help forest landowners manage their forestland.”

“If you need to create data sets, Maptitude is the way to go; with the book and tutorials a normal person can do wonders with the program. Also, training the non-GIS casual user is easy.”

“Maptitude is incredibly user-friendly. It can be very intimidating to use a new geospatial tool without formal training. With Maptitude, I started with no training and quickly became the in-house expert at my company. We are locating new stores, optimizing existing footprints and quantifying local market opportunities. I learn something new every time I open Maptitude and it certainly has become the go-to tool for our geospatial analytics.”

“Maptitude has been an important tool for showing the geography of a variety of facilities and parameters, from rig trends by state, to patent trends by metro area, to the location of important infrastructure installations. Being able to illustrate and map these elements with Maptitude was essential for the analysis and, in addition, the software is backed up with outstanding support if needed.”

“Fantastic product which facilitates breakthrough ideas for their clients; and [the] team provides white glove service to ensure that their customers can extract the full value of the Maptitude product!”

“The data is accurate and visually appealing. What this will mean in understanding the world around me is enormous. I have been able to jump right in and make beautiful, meaningful and accurate maps. Having the power to analytically divide markets, populations, etcetera, will result in decisions with pinpoint accuracy.”

“Maptitude is better than ArcGIS Business Analyst for most of what I need. It is easy to create and export Excel files that contain lists of data points, and the associated information, within polygons. Another benefit is that the learning curve is not steep (and the help documentation is excellent).”

“[Maptitude] imports and exports data back and forth to and from Excel, allows Dataviews to be edited from other geographic files (counts of point data within areas, distances from points or area centroids, etc.), allows color combinations based on templates or user choices, and even allows users to tap into Census data....In addition, the datasets that Caliper makes available for free for users are amazing.”

“Maptitude is simple to use and inexpensive, but is powerful and packed with valuable data. I've used it for over 15 years and love it!”

“Maptitude GIS provides a sophisticated 3-D reality that looks professional as well as providing viewers with artistic and precise 3-D maps.”

“I used Maptitude and the Mexico map database to create maps for inclusion in my dissertation. The world-class professors on my committee asked me to make hundreds of changes, which took me about a year. Amazingly, not one complaint about the maps, they were stunningly beautiful and I was even able to successfully include 1-hour drive-rings in the extremely rural and isolated huasteca veracruzana.”

“Flexibility of working with different layers of data. Being able to combine my data with demographic data within counties, drive-time rings or zip codes is invaluable.”

“Ease of moving territories, obtaining census data, and plotting territories to that data. Beautiful interface and several ways to customize the product and exports. The ability to pull in my older MapPoint files and data was a huge plus!”

“Maptitude contains nearly all of the functionality of other GIS software without nearly as many headaches.”

“Caliper produces the inexpensive Maptitude desktop GIS package which has extensive GIS-Transportation functionality.”

“We purchased Maptitude for a yearly mapping project. We are a non-profit charitable organization and our volunteers deliver gift bags to all 930 member families. It was my task to map 85+ delivery routes to all member families in our local area. I was seeking a substitute for Microsoft Streets and Trips. Maptitude is like Streets and Trips on steroids. I think there is probably not much Maptitude can't do. There is a bit of a learning curve because it is so powerful. But I like the ability to customize the map points with a staggering array of colors and shapes. I can save the maps, make PDFs, optimize routing. Everything I need—plus. Thank you Maptitude.”

“I am using Maptitude in environmental justice research ... to visually describe the characteristics, including demographics, of an area you are interested in investigating. When exporting the demographic (and other characteristics) of an area of interest to Excel, it makes it easy to import that data to SPSS and conduct statistical analysis. This has been of great help to our research.”

“Maptitude provides invaluable information for the organizations with which I work. I am not a GIS professional, and the program is pretty usable for a non-professional. This enables organizations to easily see who they are serving and who that are not serving.”

“I have used Maptitude to expose undergraduate and graduate students to the power of GIS. The built in data and map layers allow the students easily perform advanced spatial analysis and data visualization with a minimal amount of training. The automated trade areas provide for advanced network analysis that can be fed into AI systems to provide a new dimension which have improved predictions. I would recommend this software to any company looking to bring spatial analysis capabilities to their organisation. The minimal cost is well worth it.”

“Maptitude offers a diverse array of analytical tools at an affordable price. It is a comprehensive and the most affordable GIS software available on the market. Maptitude is a standalone product and comes fully loaded. Apart from the standard analytical tools, Maptitude offers extensive capabilities for analyzing competing businesses in a particular neighborhood using adjacency tools. It also performs route analysis to determine driving directions or delivery routes that minimize logistics costs.”