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Maptitude Excel Data Mapping Software

Create pin maps, heat maps, or aggregate sales by postal code maps from Excel spreadsheets

Map your Exccel data now for free

Maptitude is a powerful desktop and online mapping software that allows you to create and analyze maps from Excel data. With Maptitude, you can easily:

In this article:

Create and Analyze Maps from Excel Data with Maptitude

Most businesses store the data they want to map in an Excel spreadsheet. With Maptitude there are no extra costs to map your Excel data after your purchase or subscription. Maptitude does not use credits or transaction fees. This means that you can create as many maps as you want for free from your tables of information. You can create a variety of maps that allow you to share and report on your business-critical findings.

Create a map from Excel spreadsheet data to illustrate data such as sales by ZIP Code

ZIP Code mapping software Excel: Map your spreadsheet data from Excel into map views to see your data aggregated by ZIP Code

Map Excel data: Show your data from Excel in map views with colors, charts, dots, and more

Map Excel data: Show your data from Excel in map views with colors, charts, dots, and more with Maptitude mapping software

Get your data from Excel into map view: map where your customers are directly from your Excel spreadsheets

Get your data from Excel into map views: Excel mapping with Maptitude lets you locate your spreadsheet data with street level accuracy

Mapping Excel data with Maptitude will find hidden patterns in your spreadsheets

Mapping Excel data with Maptitude lets you find hidden patterns in your spreadsheets by illustrating where your customers are located and by aggregating your Excel data to postal/ZIP codes, territories, and more

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Benefits of using Maptitude to analyze Excel data

There are many benefits to using Maptitude, including:

  • Improved decision-making: Maptitude can help you make better decisions by providing you with visual insights into your Excel data.
  • Increased efficiency: Maptitude can help you save time and money by automating tasks such as data analysis and map creation.
  • Enhanced communication: Maptitude can help you communicate your ideas more effectively by creating maps that are visually appealing and easy to understand.

Case Study:
Going beyond Excel: Mapping and Clustering Data

This case study discusses the benefits of using Maptitude mapping software and the limitations of Excel for clustering site locations based on service contract requirements.

Key points:

Maptitude Advantages:

  • Offers robust, professional business mapping software used for in-depth geographic analysis.
  • Provides functions like heat mapping, drive-time rings, and territory creation (Page 19/Figure 8).
  • Capable of integrating data and layering information for comprehensive analysis.

Excel Limitations:

  • Initially used to create an adjacency matrix for clustering installations, which proved impractical.
  • Required inputting over 23,000 distances manually, estimated to take 400 hours.
  • Lacked flexibility for unique cost drivers and did not account for contracting goals and socioeconomic data.

The advanced features and flexibility of Maptitude make it more suitable for the strategic management of service contracts compared to the manual and time-consuming approach to do the same tasks using Excel.

Austin Clark

“We believe the capabilities of Maptitude are promising when compared to Microsoft Excel–based mathematical clustering because Maptitude provides greater information integration, including the ability to layer information.”

Austin Clark & Corey M. Arruda
Naval Postgraduate School

Real-world examples of Excel data mapping with Maptitude

1. Boosting Sales Efficiency: Imagine a sales manager with a spreadsheet of target accounts and their locations. Maptitude seamlessly integrates this data, creating a visual map that reveals geographic clusters. They can then optimize routes, assign territories strategically, and identify under-served areas, leading to up to a 20% increase in sales visits and up to a 15% rise in closed deals.

2. Pinpointing Profitable Locations: A retail chain with Excel data on store performance and demographics uses Maptitude to overlay income levels and population density. These maps reveal underserved high-income areas, guiding them to open a new store in a prime location, leading to up to a 30% surge in revenue within the first year.

3. Visualizing Customer Behavior: An online retailer analyzes customer purchase data in Excel. Maptitude maps buying locations, identifying regional preferences and uncover unexpected trends. This helps them tailor marketing campaigns and product offerings to specific regions, resulting in up to a 12% increase in targeted conversions.

These are just a glimpse into the diverse applications of Maptitude for Excel data. Its ability to transform numbers into insightful maps empowers businesses and organizations across various sectors to make data-driven decisions, optimize operations, and unlock hidden potential.

How to create a map from Excel data in Maptitude

To create a map from Excel data in Maptitude, simply follow these steps:

  1. Signup for a free Maptitude trial.
  2. Import your Excel data into Maptitude.
  3. Select the type of map you want to create.
  4. Choose the data fields you want to map.
  5. Customize the appearance of your map.
  6. Save and share your map.
Open Excel worksheets
Map Excel worksheets

Map your Excel data to visualize it in new and insightful ways!

• Click + to expand "My Customer Layer" in the legend.
• Click on the "Cluster" drop-down menu to change the visualizations available for mapped Excel locations.

To save your Excel map, add your own markers/locations in bulk, and much more, try the full-featured version of Maptitude with a 1-month risk-free trial. No credit card is required

Who Uses Maptitude with Excel Data?

Here are some examples of how Maptitude can be used to create and analyze maps from Excel data:

  • Sales and marketing: Map your customers and prospects to identify trends and opportunities.
  • Site selection: Identify potential new locations for your business based on criteria such as demographics, traffic patterns, and proximity to competitors.
  • Operations: Optimize your supply chain or delivery routes.
  • Risk assessment: Identify areas that are at risk for natural disasters or other events.
Brian Klink

“You can easily import data to and from Excel, build multiple/quality custom Maps and overlay demographics and sales data. It's a GIS Jackpot!”

Brian Klink
President, Strategic Business Solutions, Inc.
Milwaukee, Wisconsin
Kirsten Tisdale

“Maptitude is excellent for doing geographic analysis projects looking at: where existing customers are and new ones might be (including using the built-in demographic data); identifying hot-spots, patterns and trends that can't be seen in Excel.”

Kirsten Tisdale
Octapharma, USA
Hoboken, New Jersey
Esat Angun

“We use Maptitude extensively for running complex Territory Alignment scenarios. The depth of the product, its total utility and functionality is immense. Import-Export capability with Excel is seamless. It is easy to work with and Maptitude support is second to none. My complements to the Maptitude team: They have created a solid product and it is one of the best software investments we have made as an organization.”

Esat Angun
Director - Sales Operations, Octapharma, USA
Hoboken, New Jersey
Arthur Allaway

“[Maptitude] imports and exports data back and forth to and from Excel, allows Dataviews to be edited from other geographic files (counts of point data within areas, distances from points or area centroids, etc.), allows color combinations based on templates or user choices, and even allows users to tap into Census data....In addition, the datasets that Caliper makes available for free for users are amazing.”

Arthur Allaway
University of Alabama Culverhouse College of Business
Tuscaloosa, Alabama

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Maptitude: The Best Mapping Software for Excel Data

Creating a map from Excel spreadsheet data is easy with Maptitude, a powerful mapping software that offers a wide range of features and benefits.

Benefits of using Maptitude for Excel mapping:

  • Import, export, and link directly to Excel data from any version of Excel (Excel 2000, Excel 2002, Excel 2003, Excel 2007, Excel 2010, Excel 2013, and Excel 2016).
  • Quickly map data from Excel into map views.
  • Locate, aggregate, and analyze data geographically to find spatial patterns and relationships.
  • See the information and trends hidden in your geographic data. Map your data or the included demographic data provided with the United States and many other Country Packages.
  • Create 3-D maps, heat maps, interactive maps, territories, drive-time rings, hot-spots, charts, and reports.
  • Import, analyze, segment, and report on data in almost any format.
  • Map your data for any country in the world, where available using demographic, address, zip code, post code, or county boundary data.
  • Use location intelligence to filter and categorize data.
  • Print, export, manage, share, and use located-based results.
Access Google Maps imagery or export your maps to Google Earth

With an internet connection, you can access Google Maps imagery or export your maps to Google Earth

Why choose Maptitude?

Maptitude is the best mapping software for Excel data because it offers a wide range of features and benefits, including:

  • Ease of use: Maptitude is easy to use, even for beginners.
  • Power: Maptitude offers a powerful set of mapping and analysis tools.
  • Versatility: Maptitude can be used to create a variety of maps, including thematic maps, heat maps, and choropleth maps.
  • Accuracy: Maptitude uses accurate and up-to-date geographic data.
  • Support: Maptitude offers excellent technical support.

Next Steps

Learn more about Maptitude to see how you and your team can benefit from mapping software!

Schedule a Free Personalized Demo

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Best Excel Data Mapping Software
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