Retail trade area analysis is a method businesses use to gain insight into their customer base by identifying their origins and characteristics. This entails assessing the number of potential customers in a given location, their demographic profile, and gauging the level of competition from other businesses. The Huff Model is one popular method for mapping retail trade areas.
Maptitude Mapping Software gives you all of the tools, maps, and data you need to analyze and understand how geography affects you and your business. Maptitude includes tools for locating your data using latitude and longitude coordinates, address, postal code, and more.