Caliper Mapping and Transportation Glossary

DEFINITION

What is the Huff Model?

David Huff invented the Huff Model in 1963. The Huff Model is a commonly used technique in geographic information systems for estimating the likelihood of a customer visiting a place as a measure of its proximity, attractiveness, and comparative desirability.

What is the Huff Model - map of Huff Model results showing the market share for a store and its competitors

This map shows the Huff Model results showing market share for a store and its competitors

GIS Software for Running the Huff Model

Maptitude Mapping Software gives you all of the geographic analysis tools, maps, and data you need to analyze and understand how geography affects you and your business. Use the Huff Model in Maptitude to calculate your market share for an area.

Learn More  Free Trial  Free for Students/Teachers

USA AU UK BR CA AR CH CO FR DE IN IE IT MX NZ ZA ES CH EU CH International Mapping