By Stewart Berry
31 October 2025
Maptitude mapping software is robust and easy-to-use professional business map software. Maptitude offers unique location-based analytics and contextual visualization tools to provide actionable insights for business data analysis in real time.
Maptitude provides all the features that your organization requires in order to take advantage of geographic data, and to effectively visualize information through the power of maps. These tools facilitate tasks such as managing territories, optimizing routes, analyzing market performance, and visualizing customer data. It offers comprehensive, user-friendly, and cost-effective spatial intelligence solutions that meet diverse business needs.
Maptitude mapping software costs only US$695 and is packaged as a one-stop-solution for businesses, shipping with all the tools and data required to geographically explore your markets. These include demographics and address/postal geocoding, plus Maptitude has a variety of wizards to help you get the answers you need.
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“We are able to do things with Maptitude that we had not dreamed of doing before (using MapPoint and Territory Mapper). There are so many possibilities, that you can easily create a mapping solution that perfectly meets the need of your business model.”
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Maptitude is the best mapping software for territory management. Maptitude map software gives you a suite of tools that you can use to create districts and regions for your business mapping needs.
The trip planning tools in Maptitude identify optimal routes for travel and deliveries, calculate the distances between destinations, manage vehicle fleets, and produce driving directions.
Maptitude is a powerful combination of mapping software maps and geographic data. Maptitude provides everything that you need to make informed decisions and get the maximum return on your sales and marketing budget.
Maptitude Pin Mapping Software can instantly plot unlimited numbers of locations from a spreadsheet, with options to color-code and filter based on specific attributes.
Data Import Capabilities allow seamless incorporation of business data from sources like Excel, CRM, or ERP systems for comprehensive analysis.
Data Analytics Tools help organizations monitor performance and identify areas for improvement through spatial insights.
Interactive map software with real-time clicking, zooming, and filtering capabilities to explore patterns, trends, and anomalies for diverse business needs.
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User-friendly interfaces and step-by-step Wizards simplify map creation and workflow visualization.
Since 1995, Maptitude has been helping businesses of all sizes leverage the power of location-based analysis, a capability often limited to large corporations. Designed for usability, Maptitude empowers all business analysts to make smarter, data-driven decisions quickly and efficiently (read reviews here).
Create, manage, and balance map territories to suit your business needs
Use Maptitude business mapping software to know where your customers are and make informed business decisions
Maptitude includes comprehensive named landmarks that range from public facilities to commercial buildings including shops, restaurants, and retail stores
Use Maptitude business map software to study your market
Maptitude is flexible, intuitive and affordable. Graduate from basic mapping applications without overpaying for a system that underperforms. Contact Maptitude Sales today at: sales@caliper.com.
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“Maptitude offers the Create-a-Map Wizard, which provides full lifecycle assistance for locating, analysing and mapping your important business data. With just a few simple steps, you can locate people in your target market, color-code sales regions, and build bands around your locations. Maptitude also offers powerful database integration that enables you to add business intelligence to an existing map. You can then add themes, labels and display your own data tables side-by-side against map data.”
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Choosing the right business mapping solution can be time-consuming. Fortunately, Maptitude has emerged as the clear choice for business development professionals, offering a seamless experience and a wealth of features. Here's what some satisfied users have to say:
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“If you are looking to expand a retail business with new locations, do not try doing it without using Maptitude. Among other things, Maptitude allows you to evaluate potential locations anywhere in the U.S. (also internationally) and examine the demographic profile of customers based on location parameters that you set. In addition, it allows you to map competitor locations and other locations that may be pertinent to your analysis. Basically, it takes the guesswork out of selecting a business location.”
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“I've been using Maptitude for more than 15 years. It is simply the best tool available for businesses that need a market planning mapping and data resource. It can do everything I need it to do - from the very simple to the complex. It integrates nicely with other programs and file types making analysis and presentation very easy. I highly recommend Maptitude to firms who need a function-rich GIS mapping solution. It is the best!”
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“I have access to traffic counts, local businesses, demographic information, drive times, and aerial imagery, all at the tips of my fingers. The program is easy to use, as well.”
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“Maptitude provides great details of geographies along with demographics and economic variables at all the hierarchies we need. It is the best mapping tool we have and is so much better than some of the big data software packages we have used. We use maps from Maptitude for our reporting and analytics and clients are excited about how much detail we can give them. Maptitude has much more analytical capabilities and the maps are much more detailed. We have been using Maptitude to show retailers, dealers, and manufacturers their Total Available Markets based on our product forecasts. Once we load our forecasts, dealer locations, housing starts, and other demographics, we are able to show where potential new business can be won. Maptitude has allowed us to better display our insights beyond the usual charts and tables.”
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“Pros: Cost. Much easier to reach a purchasing decision. I loved the integrated country data package so I didn't have to download census layers and other info - it was all built in.”
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Business mapping software helps organizations visualize and analyze geographic data. It shows where customers, markets, and competitors are located, allowing smarter decisions about sales, service areas, and business expansion.
Yes. Maptitude imports data from Excel, Access, CRM systems, and other formats so you can link your business information with maps. This lets you explore territories, uncover opportunities, and improve decision-making with location intelligence.
Yes. Maptitude is built for organizations of any size. It is easy for beginners to use yet powerful for advanced analysis, making professional mapping affordable and scalable for every business
Yes. Maptitude includes both desktop and browser-based options, with mobile and offline access for field teams. Your maps and data travel with you, enabling collaboration and insights anywhere.
Maptitude starts at US $695 and includes everything you need: mapping tools, demographic data, business listings, and map-based analysis features. It's a complete solution for territory management, market analysis, and route planning.
Learn more about Maptitude to see how you and your team can benefit from business mapping software!
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