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Maptitude Location Technology

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Location Technology – What is Location Technology – Definition

Location technology is hardware and software (such as Maptitude mapping software) that allow you to leverage space, place, time, and geography in order to make more informed decisions using data that have a geospatial component.

Benefits of Location Technology

Most data in spreadsheets and databases have a place-based component that is created or measured and analyzed using location technology. Two-dimensional (2-D) maps are a great way to visualize your organization’s tabular records, allowing you to quickly see the information and trends hidden in your geographic data.

Just as we have all used digital maps and directions because they are an intuitive way for people to understand and analyze data, it is also true that three-dimensional (3-D) geographic information systems (GIS) are a powerful platform for understanding and working with big data, such as that for transportation systems. When you zoom in on a 3-D GIS simulation, you are essentially filtering by space and time what would otherwise be a huge amount of raw and complex data. For example, if you are planning a new shopping mall, you can show members of the public what impact it would have on their evening commute by dropping into one of the simulated vehicles. And rather than forcing them to relive their future commute, you can speed up the simulation allowing an exploration of several what-if scenarios so that stakeholders can decide on the best possible plan.

Impacts of Location Technologies

Location technologies can use data from an organizations’ systems and in a wide variety of file formats. This ability to merge and overlay datasets exposes errors and holes in data collections, resulting in a need to standardize, synchronize, and clean the information held in disparate sources.

Being able to analyze and share location information via location software empowers an organization to make better informed decisions when:

Location Technology Examples

Location technology companies include organizations such as Caliper Corporation that produce location software such as Maptitude mapping software. Maptitude uses integrated location-based data to enhance your own results, adding location intelligence to your "business intelligence" toolkit.

Location technology platforms such as Foursquare use data on customers to rank different types of businesses, such as fast-food chains, with Maptitude user Hardees (CKE Restaurants) highly ranked.

Location tools are powerful and versatile and can be used in most industries to explore a variety of tasks (examples...).

GPS Mapping Software

With Maptitude map software and a GPS receiver that determines your location with reference to GPS satellites you can perform GPS tracking with a portable Windows device. More on GPS location tracking...

Location-Based Services

Maptitude provides an extensive amount of location data that supports the analysis of location services. You can visualize the geographical location of your sites or those of your competitors to determine unexplored markets, untapped consumer segments, or for a range of other applications such as monitoring and planning for location based advertising.

Four Ways Location Technology Software Saves You Time and Money

Business analysts need to quickly manage and share their maps and data within their team. Franchisors and retailers need their maps to be updated with their latest corporate data. Hospitals and banks need the most up-to-date demographic information. Maptitude location technology software makes it easier than ever to meet these needs. Here are four key areas where Maptitude will prove to be critical to your organization:

  1. Routing: The Routing Manager can help you plan and schedule your routes. A list of route stops/waypoints and directions can be immediately shared.
    Example: When you know your start and final destinations, such as a depot, and have calculated the time allotted for each stop, Maptitude will create a route that accurately reflects your requirements, optimized using the latest streets data.
    » Learn how in this video tutorial
  2. Logistics: The Distance and Travel Time calculator creates an Excel table that lists the costs of travel between any number of origins and destinations. You can now quickly identify the closest and backup locations ranked by travel distance or time.
    Example: You can calculate the closest sales representative to each client or the closest vendor for each store. When the closest location is not available for reasons such as low inventory or temporary outages, you can immediately determine the alternative closest suppliers.
    » Learn how in this video tutorial 
  3. Site Selection: The Facility Location Wizard identifies best locations for warehouses, hospitals, retail stores, manufacturing plants, and other types of facilities. The goal in locating such facilities is to provide a high level of service.
    Example: You can determine the number and locations of franchises/stores required to provide the best access to your customers.
    » Learn how in this video tutorial
  4. Report Customization: Do you need a specific list of demographics or geodemographic segments in your reports? Do you need to list the postal/ZIP Codes in each of your areas? The report tools ensure you can see the data that are critical to your analysis.
    Example: You can choose to create Export to Excel reports for the median income by race, ethnicity, employment, level of education, families, or for any other demographic that your organization is analyzing.
    » Learn how here