Maptitude Mapping Software Newsletter
    July 2013
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Maptitude Solutions

Learn how Maptitude can help your organization:

Banking GIS

Business Mapping

Census Data Mapping

Community Development

Election Management

Enterprise GIS

GIS Software

GPS Mapping

Health Care Mapping

Insurance Mapping

Law Enforcement GIS

Location Intelligence

Marketing & Sales Mapping Software

Real Estate Mapping


Route Planning & Deliveries

Satellite & Aerial Imagery

Street Mapping

Territory Mapping

Web Mapping

World Mapping

International Mapping

Caliper continues to offer new Country Packages for use with Maptitude, including:

Maptitude Mapping Software for the USA United States

Maptitude Mapping Software for Argentina Argentina

Maptitude Mapping Software for Australia Australia

Maptitude Mapping Software for Brazil Brazil

Maptitude Mapping Software for Canada Canada

Maptitude Mapping Software for Chile Chile

Maptitude Mapping Software for Colombia Colombia

Maptitude Mapping Software for Ecuador Ecuador

Maptitude Mapping Software for France France

Maptitude Mapping Software for Germany Germany

Maptitude Mapping Software for India India

Maptitude Mapping Software for Ireland Ireland

Maptitude Mapping Software for Italy Italy

Maptitude Mapping Software for Mexico Mexico

Maptitude Mapping Software for Netherlands Netherlands

Maptitude Mapping Software for New Zealand New Zealand

Maptitude Mapping Software for Portugal Portugal

Maptitude Mapping Software for South Africa South Africa

Maptitude Mapping Software for Spain Spain

Maptitude Mapping Software for the UK United Kingdom


Maptitude Data Product:
ZIP Codes (USA) Now with Future Population and Disposable Income!

Do you make business decisions based on postal data? The ZIP Code data is refreshed quarterly to ensure that you are using up-to-date nationwide US Postal Service definitions and now allows you to target areas by growth and disposable income.

Maptitude map of ZIP Codes with buying power data

The ZIP Code product contains:

New demographic projections for 2015 and 2020 covering population, age, race, gender, and ethnicity.

New 2010 total buying power, broken out by male- vs. female- owned or rented housing. Buying power is the total personal income of residents that is available, after taxes, for spending on virtually everything they buy, including goods and services. It is also called "disposable income."

A nationwide area database with ZIP Codes for all 50 states, the District of Columbia, Puerto Rico, and the territories with the latest (July 2013) postal revisions.

A point database of ZIP Code centroids and 3-digit ZIP Code Areas for the entire country.

Demographic data at no additional cost, including more than 400 fields from the 2011 ACS and 2010 U.S. Census for population, age, marital status, education, occupation, industry, race, income, housing values/ characteristics/ loans, rentals vs. owners, gender, Hispanic origin, mode of travel, and households by type.

2009 ZIP Code Business Patterns (ZBP) NAICS codes, with the number of businesses by detailed industry type (retail, finance, etc.), the number of employees and annual payrolls, and a classification of rural-urban commuting characteristics.

Price: US$250. Order online at the Caliper Store Now or call Maptitude Sales (USA) at +1 617-527-4700.

Buy Maptitude Mapping Software Data

Maptitude Classroom Training:
Limited Availability! Maptitude 2013 Training:
USA Boston, MA /  UK London, England

Maptitude Mapping Software Training DatesThe next scheduled instructor-led training courses will be October 21-23 in Boston MA (USA) and December 16-17 in London, England (UK). Advance registration is required.

The new and updated curriculum reflects the features in Maptitude 2013.

Space is limited, so register online as soon as possible. If you have any questions, please call Maptitude Training (USA) at +1 617-527-4700, or send an e-mail to


Caliper also offers several training options: 

 • Instructor-led classroom training
 • Private training
 • Web-based training
 • Free Learning Resources
 • Free Mapping Software Webinars

Maptitude Spotlight:
Using Outdated Data & Technology? Upgrade to Maptitude 2013!

Maptitude 2013 Is HereUsers of Maptitude 2012 and Maptitude 6.0 can still get our US$395 reduced upgrade pricing. This deal saves you US$300! Upgrade now to avoid being caught out by using last year's features and data.

Also, each US order will include a free US ZIP Code update: a US$250 value! The combination of the offer and free data saves you US$550!

Maptitude 2013 is a major new release. Upgrade to get the most detailed and accurate data and demographics ever included. 

For more information please visit us here.

For pricing and ordering information please visit the Mapping Software Storee-mail Maptitude Sales, or call U.S. Sales at +1 617-527-4700. 

Limited Offer: Valid for Maptitude 6.0 or later. Restrictions Apply.

Buy Maptitude Mapping Software Data

Tech Tip:
Using the Locate by Postal/ZIP Code Tool

Often you may have customer data that contains ZIP/Postal codes without addresses. One way you can use your data with Maptitude is to locate your data on a map by creating a new layer that contains a point for every record in your table. In this case you could use the Locate by Postal/ZIP Code command to locate your data.

Maptitude Postal Code Matching Options

The following steps illustrate how to use the different settings available to locate your postal data:

  1. Open a table of the records that you want to locate, or choose a working map layer that has unfound records.

  2. Choose Tools-Locate-Locate by Postal/ZIP Code

  3. Choose whether to locate all records or a selection set filter (such as "Address Not Found").

  4. Choose a field that has unique IDs for each record.

  5. Choose the field that contains the ZIP/Postal Codes. If the ZIP/Postal Code field contains more than just the postal code (for example, street address and postal code, or city, state, and postal code), Maptitude will pick out the postal code automatically and ignore the rest of the information.

  6. Choose how to place the records. You can choose to place each record centered at or around the matching post office/point location, or to locate each record scattered within the corresponding postal area. Keep in mind the following:

    • If your database has records that share a common postal code, spreading them out lets you see each individual point on the map.

    • If your selection is a filter on P.O. Box locations, centering them will place your records at the corresponding postal point location

    • If you choose to locate records centered or scattered around the Postal/ZIP Code point, you will typically get a higher match rate because there are more points than areas due to PO Boxes and unique postal codes for certain businesses and other facilities such as colleges and military bases.

  7. Click OK. If Maptitude displays the Save As dialog box, type a file name for the layer to store the new points, and click Save.  

Maptitude locates the records and displays a message summarizing the results. Maptitude also displays the locations in a point layer on a map, and creates a new selection set filter called "Postal/ZIP Codes Not Found" for any records that could not be located. If you used the Scattered Evenly inside the area option, you can repeat the above steps and choose one of the other methods to locate the additional Postal/ZIP Codes. 

Featured Maptitude Maps:
Diffusion of Wal-Mart Stores by Decade  

This month we showcase a map created by Lucas Mapping Solutions showing the spread of Wal-Mart stores across the United States by decade from the 1960s to 2000s.

  Spread of Wal-Mart Stores

(Maps: Lucas Mapping Solutions, 2012)

More Featured Maps...

If you would like to see your maps showcased here, please contact Caliper.


Previous Issue (June 2013)