Maptitude Mapping Software Newsletter
    May 2013
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Maptitude Solutions

Learn how Maptitude can help your organization:

Banking GIS

Business Mapping

Census Data Mapping

Community Development

Election Management

Enterprise GIS

GIS Software

GPS Mapping

Health Care Mapping

Insurance Mapping

Law Enforcement GIS

Marketing & Sales Mapping Software

Real Estate Mapping


Route Planning & Deliveries

Satellite & Aerial Imagery

Street Mapping

Territory Mapping

Web Mapping

World Mapping

International Mapping

Caliper continues to offer new Country Packages for use with Maptitude, including:

Maptitude Mapping Software for the USA United States

Maptitude Mapping Software for Argentina Argentina

Maptitude Mapping Software for Australia Australia

Maptitude Mapping Software for Brazil Brazil

Maptitude Mapping Software for Canada Canada

Maptitude Mapping Software for Chile Chile

Maptitude Mapping Software for Colombia Colombia

Maptitude Mapping Software for France France

Maptitude Mapping Software for Germany Germany

Maptitude Mapping Software for India India

Maptitude Mapping Software for Ireland Ireland

Maptitude Mapping Software for Italy Italy

Maptitude Mapping Software for Mexico Mexico

Maptitude Mapping Software for Netherlands Netherlands

Maptitude Mapping Software for New Zealand New Zealand

Maptitude Mapping Software for Portugal Portugal

Maptitude Mapping Software for South Africa South Africa

Maptitude Mapping Software for Spain Spain

Maptitude Mapping Software for the UK United Kingdom


Maptitude 2013 Is HereMaptitude Spotlight:
$100 Off Country Packages: Low Price for Only 2 Weeks!

Do you have locations in Europe? Are you expanding in India, or do you require mapping for the Americas? Now is the time to explore your international markets with Maptitude.

For a short time we are offering our suite of Country Packages for only US$495! This deal saves you US$100 per Country Package!

Each Package supports the full Maptitude toolset for the chosen Country, enabling detailed market and location analysis.

The Country Packages are updated and current. Get the most detailed and accurate data and demographics ever available.

For pricing and ordering information please visit the Mapping Software Storee-mail Maptitude Sales, or call U.S. Sales at +1 617-527-4700. 

Limited Offer: Valid until June 15, 2013, & for new orders only. Restrictions Apply.

You need the newest maps, the latest demographics, and the fastest, most
intuitive Maptitude!
Buy Maptitude mapping softwareBuy Maptitude mapping software
Maptitude Classroom Training:
Limited Availability! Maptitude 2013 Training:
Boston, MA /  London, England

Maptitude Mapping Software Training Dates

The next scheduled instructor-led training courses will be October 21-23 in Boston MA (USA) and December 16-17 in London, England (UK). Advance registration is required.

The new and updated curriculum reflects the features in Maptitude 2013.

Space is limited, so register online as soon as possible. If you have any questions, please call Maptitude Training (USA) at +1 617-527-4700, or send an e-mail to


Caliper also offers several training options: 

 • Instructor-led classroom training
 • Private training
 • Web-based training
 • Free Learning Resources
 • Free Mapping Software Webinars

Free Mapping Resources:

This month's free resource is registration for a Maptitude mapping software live webinar hosted by expert training staff. Q&A sessions are included and the most commonly used tools in the software are covered.

Webinars are now held at 10am and 1pm EDT (GMT -5 hours) allowing a wider audience to attend.

 • Free Mapping Software Webinars

Featured Data Product:
ZIP Codes (USA) with Census Demographics
Maptitude map of ZIP Codes with the business count data

Do you make business decisions based on postal data? The ZIP Codes data is refreshed quarterly to ensure that you are using up-to-date nationwide United States Postal Service definitions.

The April 2013 ZIP Codes product is now available and contains:

 • A nationwide area database with ZIP Codes for all 50 states, the District of Columbia, Puerto Rico, and the territories.

 • A point database of ZIP Code centroids and 3-digit ZIP Code Areas for the entire country.

 • Demographic data at no additional cost, including more than 400 fields from the 2011 ACS and 2010 U.S. Census for population, age, marital status, education, occupation, industry, race, income, housing values/ characteristics/ loans, rentals vs. owners, gender, Hispanic origin, mode of travel, and households by type.

 • 3-digit and 5-digit ZIP Code area 2009 ZIP Code Business Patterns (ZBP) NAICS codes with the number of businesses by detailed industry type (retail, finance, etc.), the number of employees and annual payrolls, and a classification of rural-urban commuting characteristics.   

Price: US$250. Call Maptitude Sales (USA) at +1 617-527-4700.

Tech Tip:
Creating 3D Themes of Map Data

Thematic maps illustrate the characteristics of map features, so that the characteristics are easy to see and understand. A map theme is a styling of map features according to the values of one or more data fields such as sales volume by Postal/ZIP Code.

A 3D heat/color theme (Prism Map) uses 3-D imaging and color to show the relative values of a single data field. Prism Maps can only be created on an area layer, such as counties, states, or sales territories. 

The following steps illustrate how to show areas in 3D using the Prism Map tool in Maptitude 2013:

  1. Maptitude 3D Prism MapShow your data attached/joined to boundaries (e.g. Postal/ZIP Codes) on a map.

  2. In the Display Manager (Map-Display Manager), right click on your area layer. This is often a postal layer such as "5-Digit ZIP Code" in the USA. Choose Make Working Layer.

  3. Choose Map-Prism Map to display the Prism Map Properties dialog box.

  4. Choose a data field from the Field drop-down list.

  5. Chose whether to map All Features, only Visible Features, or a filtered set of areas from the Selection drop-down list.  

  6. Click the Styles tab to display the Styles page.

  7. Choose Color Ramp, then choose a starting and ending color, or click <<Previous Set or Next Set>>  to browse through the available color ramps.

  8. Click OK.

Maptitude draws the prism map in a new figure window.

Featured Maptitude Maps:
Using GIS To Manage An Election: Expected Voter Turnout

This month we showcase Maptitude maps created by Johnson County (KS, USA) showing expected voter turnout for a presidential election.

Johnson County Election Day Turnout Maptitude Map  Election Day Expected Turnout Closeup Maptitude Map

(Maps: Connie Schmidt, Election Commissioner, Johnson County, May 2004)

If you would like to see your maps showcased here, please contact Caliper.


Previous Issue (April 2013)