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Maptitude Sales Mapping Software

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Sales & Marketing Mapping Software Guide

Sales mapping software such as Maptitude provide ways for you to use maps to analyze and understand how geography affects you and your business. Maptitude is a powerful combination of mapping software and geographic data that provides everything that you need to make informed decisions and get the maximum return on your sales and marketing budget.

Maptitude includes substantial demographic and income data from the Census. Maptitude also includes easy-to-use analysis tools that will allow you to unearth the trends and information hidden in your data.

Sales Mapping Software Highlights
  • Determine market potential
  • Find locations that meet specific criteria
  • Create and analyze sales territories
  • Locate your customers
  • Add your data to maps
Blog: Why 70% of Fortune 50 companies rely on Maptitude
John Cochran

“Maptitude is incredibly user-friendly. It can be very intimidating to use a new geospatial tool without formal training. With Maptitude, I started with no training and quickly became the in-house expert at my company. We are locating new stores, optimizing existing footprints and quantifying local market opportunities.”

John Cochran
Strategic Analyst, PPG Industries

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In this article:

What are the Benefits of Marketing Mapping Software?

Maptitude is designed to make mapping sales data easy. With Maptitude you can:

Define Your Market

Use the included Census demographic data to find the characteristics of the people who use your products.

  • Identify the demographic characteristics of the areas where your customers live
  • Use the analysis tools to aggregate the demographic characteristics within a particular distance of your business locations
Maptitude sales mapping software lets you analyze demographics, facility locations, and competitors

Analyze demographics and evaluate sites.

Find Opportunities

Find locations with desirable demographics before renting marketing lists, buying advertising, or planning new facilities.

Find locations with desirable demographics with Maptitude market analysis mapping software

Locate Your Customers

Pin map the locations of your customers so that you can better serve them and better reach them with your sales message.

  • Find where your customers or prospects live and identify how well they are served by your existing infrastructure
  • Determine where to purchase billboard space, which community newspapers to advertise in, and in which radio markets to purchase time, to best reach your customers
  • Map sales data for your aggregate customers by Postal/ZIP Code, county, or sales territory
Geocode/pin map your customers

Each country data package includes streets for the entire country with address and postal code ranges that you can use to locate your facilities and customers.

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Build Sales Territories

Create sales territories out of Postal/ZIP Codes, counties, states, or any other type of area, share territory maps, calculate the demographic characteristics of your custom territories, and attach your own data to them. For more information, see the Sales Territory Mapping page.

Maptitude Sales Territory Mapping Software can build custom sales territories

Maptitude customer mapping software makes mapping sales and building sales territories easy.

Use Your Own Data

Maptitude lets you create maps using your own data. Maptitude has direct access for a number of database, geographic, and raster file formats. In addition, you can access your data via ODBC from a number of data sources such as Access, Oracle, or SQL Server. You can also join and aggregate your data to any of the nationwide geographic files included with Maptitude such as states, counties, or Postal/ZIP Codes, or to your own custom territories.

Map your own data

Customize Your Message to a Target Audience

Pinpoint locations that are within your sales area and that have desirable demographic characteristics and plan your marketing campaign message around them.

Use the included demographic data to target your marketing with Maptitude marketing mapping software

Find the Postal/ZIP Codes that have high income, large concentrations of people 18-34 years old, or any other demographics that you want to target with your marketing campaigns.

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Frequently Asked Questions:

What are sales territories?

Sales mapping software is an application that helps businesses visualize their sales operations. It can provide valuable insights into customer behavior, market trends, and sales performance. It helps sales teams to identify opportunities for growth and optimize their sales efforts. Sales mapping software can also be used to create sales territories, assign sales reps to areas, optimize routes for sales reps, and track sales performance over time.

How do you create a sales map?

You create a sales map by plotting data points related to past, present, or predicted sales performance on a geographic map. This allows you to visualize and analyze sales patterns in a market, and identify areas that need more attention. Gathering data points can include company purchase and revenue data, market research, competitor information, target demographics, and customer surveys. Use colors and thematics to represent different data points, and consider adding labels to the map to give more information. Once the data is plotted, you can analyze the results to identify potential trends, opportunities, or issues.

Sign up now for a free Maptitude Online account to create your first sales map.

Maptitude Demo

How to Make a Sales Map Using Sales Mapping Software

This video provides step-by-step instructions for how to create attractive and informative sales maps.

Next Steps

Request a demo of Maptitude to see how you and your team can use sales mapping software to better understand your data!

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