Free Trial Request a Demo

Why 70% of Fortune 50 companies rely on Maptitude to drive their business development

Stewart Berry Dan Martin

Author: Stewart Berry
Images: Dan Martin

Use Maptitude to make better location decisions with your business data and foster a culture of spatial awareness that improves customer and facility insights using this award-winning product of choice.

Maptitude provides unbeatable value for Excel data mapping, sales territory management, demographics, radius maps, unlimited geocoding, report creation, routing, heat/thematic maps, market analysis, site selection, and more.

In this article:

Why is Maptitude Used?

Location intelligence applications are expanding into business because of the inherent advantages that these products offer (Source: Geobuiz), such as:

  • Ease of deployment and integration with business intelligence software
  • Decreasing need for employees with specialized geographic technology training
  • 94% of businesses storing location data suitable for use with location intelligence applications

The commercial sector has an unmet need for mapping technology with (Source: CARTO):

  • 85% of executives, managers, and analysts stating that location intelligence will be critically important to business success within the next 3 years
  • Nearly all managers (84%) planning to invest in location intelligence within the next 3 years
  • Only 17% of data analysts currently performing location analysis on their data
    • 42% not using a location intelligence platform when analyzing their location data

Maptitude is committed to helping companies like Carl's Jr. and Hardee's, Xerox, and Wayfair leverage a geographic Information system (GIS) so they can thrive in this new era of location awareness. That doesn’t mean replicating existing workflows - it means fundamentally reshaping how data gets analyzed and shared.

While legacy GIS software and opensource providers may offer complex and/or costly solutions, whether in ongoing costs or in fees to acquire critical data and services, those products often lead to siloed information access controlled by those requiring training to even use such applications. Seamless map integration and collaboration may then prove unattainable, and the burden on IT administrators can increase exponentially. Enter Maptitude.

Maptitude has become a critical tool for companies like Paccar, Ameriprise, and PPG Industries for analyzing business data. Maptitude is used to perform tasks such as plotting existing and potential sales volumes, locating new stores, optimizing existing market footprints, and quantifying local market opportunities. The Maptitude product suite has over 20,000 users, including 70% of Fortune 50 companies, demonstrating its widespread applicability and utility.

5 Issues in Business Site Location

SoftwareReviews, a division of IT research and advisory firm Info-Tech Research Group, awarded Maptitude the Champion rank among major mapping and GIS apps for: our client experience, exceeding user expectations, trustworthiness, and likeliness to recommend.

G2, a peer-to-peer review site, also named Maptitude in their Grid® Report for GIS as achieving the highest GIS Relationship scores based on the responses of real users. The Maptitude relationship ratings were highlighted by "Quality of Support" which scored 91%, and by "Ease of Doing Business With" which scored 94%, compared to the category average of 85%. Maptitude has also achieved the second highest usability score for GIS software. The Maptitude usability ratings were highlighted by "Ease of Use" which scored 83%, and "Ease of Admin" which scored 86%, compared to the category average of 84%.

5 Issues in Business Site Location

Read on to see the ways that we’re empowering first-rate teams to do their best location-based analysis and to share their results and insights with their co-workers, customers, and partners.

Martin North

“Maptitude helped me to quickly locate and exhibit post code hot spots across the country in an effective and attractive way – it has turned my extensive datasets into compelling stories and helped build credibility with my clients and the wider community.”

Martin North
Principal, Digital Finance Analytics
Read More »

Faster, More Intuitive Ways to Leverage Location Intelligence

When it comes to analyzing location-based data, effectively using a “GIS” application is a notorious challenge. Maptitude breaks down jargon and complexity, removes technical barriers, and speeds up achieving results by integrating extensive data and wizard-driven tools to get work done. From built-in and unlimited address-matching (geocoding) to visually appealing competitor maps with brand logos, Maptitude makes location analysis happen.

Maptitude business location analysis

Simplified Cloud Access and Sharing

With recent enhancements to Maptitude Online, Maptitude customers can share map-based analytics with anyone in their organization, regardless of whether they’re already Maptitude customers. This allows you to publish any map or report within your account - without asking them to become paid Maptitude subscribers themselves. What’s more, unlimited users can share a map. And when it comes to the number of maps you and your team can create, you never have to worry about a cap. You can create as many or as few as you need within your storage and monthly usage limits.

Maptitude map of dentist locations and dental expenditures

With Maptitude, GeoDataVision, a banking compliance consulting firm, collaborates with external partners using Maptitude Online, making it much easier to assess and visualize risk and exposure in real time. The company currently uses Maptitude with banking sector organizations, and they have plans to expand their services to even more.

Len Suzio

“We've been using Maptitude for more than 20 years. It is by far 'the best bang for the buck' in GIS software. I can't believe the amount of demographic data that comes with the product. The sophistication is incredible, but the software is relatively simple to use. We've been using Maptitude to map our CRA Assessment Areas for banks. We also use it for branch impact studies (required by regulators). When we started using drive-time rings to determine the practical service area of bank branches the regulators were really impressed.”

Len Suzio

Who Uses Maptitude?

Today, organizations are focused on location intelligence and becoming spatially aware. Maptitude enables corporations with an easy-to-use and data rich toolset for analyzing company data and supporting business development goals.

Thousands of companies use Maptitude to understand their markets, grow their businesses, and increase their market share. Maptitude is used in almost any business type that you can imagine from Fortune 50 companies through to mom-and-pop shops and the local pizza delivery guy. Maptitude mapping software is used in retail, real estate, restaurants, franchises, health care, banking, and wherever location intelligence is leveraged for business development.

Maptitude is one of the few mapping applications that has the range of logistics and territory tools that meet the varied needs of most organizations, at a price that doesn’t break the bank, while being considered easy-to-use by its broad customer base. Unlike many other mapping and GIS software packages that require users to purchase data separately, Maptitude is a professional map creator that includes extensive geographic and demographic data so that you can immediately start enjoying the benefits of the platform.

The Maptitude product suite's primary focus is on meeting the needs of local to globally oriented businesses operating in and from the Americas, Europe, and Australia. Our clients include the majority of the Fortune 100, and of these, Maptitude is used by the majority in the following sectors:

  • Financial / Insurance / Banking
  • Food
  • Healthcare
  • Logistics
  • Management Consulting
  • Manufacturing
  • Multinational Conglomerates
  • Retail
  • Technology
  • Telecommunications

What Our Customers Say About Us

Rima Idir

“The software is very easy to use and can do a lot of analysis. It has helped me a lot with making strategic decisions for my analysis.”

    Rima Idir
Remarketing Strategy Analyst, Kubota Corp.
Dallas/Fort Worth, Texas
Raymond Kwock

“Amazing product at a great value with even better customer service! The benefits have been providing invaluable insight to upper management regarding what kinds of opportunities are out there and consequently, giving the company a chance to grow via acquisitions. Moreover, the additional features within Maptitude allow you to identify new areas of growth or new markets to enter given the plethora of demographic data it has embedded within the software.”

    Raymond Kwock
Senior Financial Analyst, AutoNation
Miami, Florida
Matt Rosenfield

“Overall, this product makes it incredibly simple to visualize and map both customer & company specific data. It is very intuitive and easy to pickup from the get go. I highly suggest utilizing a quick training video or session as it will improve your usability 10 fold with just a few tips & tricks. This product is incredible for what it was built for.”

   Matt Rosenfield
Regional Operations Specialist, Wayfair
Somerville, Massachusetts
Mike Kirkpatrick

“They continually outpace the industry with customer support and provide it in a timely manner. If you are looking for a premier organization that provides cutting edge product and service, Caliper is the company to call.

I have taken our organization to an entirely different level with the capabilities of Maptitude. I'm able to plot sales or potential and pull data out of the map to effectively summarize and give results.”

   Mike Kirkpatrick
Dealer Development Manager Paccar Parts/ TRP at Paccar Parts
Austin, Texas

“Pros: Cost. Much easier to reach a purchasing decision. I loved the integrated country data package so I didn't have to download census layers and other info - it was all built in.”

   Alex Martin
Sr. Program Manager, Amazon
Seattle, Washington

Success Stories

CKE Restaurant Holdings, Inc.

How CKE Grew Their Business with Maptitude

CKE Restaurant Holdings

As the CKE Restaurant Holdings, Inc.'s two popular restaurant brands, Carl's Jr. and Hardee's, grow in the U.S. and in several international markets, managing franchise territories has become more complex. CKE relies on Maptitude to simplify territory identification and allocation, and to improve franchisee satisfaction.

Learn more»

eXPD8 Analytics

How eXPD8 Analytics optimises journeys and reduces fuel consumption with Maptitude

eXPD8 Analytics

As a Field Marketing company eXPD8 has 3,000 merchandisers covering stores over the entirety of the UK and Ireland for a wide range of clients. With such a large area to cover it is essential to assign calls efficiently to the closest employees to reduce both fuel consumption and travel costs.

Learn more»

How We Can Help

For organizations to thrive in a location enabled world, they must offer more flexible and productive ways of working with data - not just for their staff but with clients and partners. Whether it’s simplifying demographic analysis at Abbot Inc., or evaluating different market conditions/situations at Porsche, more than 20,000 customers have embraced the power of Maptitude to enhance the effectiveness of their geographically aware business models.

Maptitude lowers the burden required for mapping. While many factors go into a business development plan, Maptitude ensures that you maximize use of your time and are easily able to explain your findings to others. Maps are an intuitive way to convey and analyze large amounts of data. Maptitude supports a wide array of analytics and comes with information for almost any industry and sector you would need to map.

Next Steps

Learn more about Maptitude to see how you and your team can make informative and insightful maps!

Schedule a Free Personalized Demo

Free Trial  Buy Now 


Related Articles