Location Intelligence GIS Software - Make Smarter & Faster Business Decisions

Maptitude is leading location intelligence software that helps businesses transform complex geographic data into actionable insights. By integrating GIS mapping, business analytics, and location-based visualization, Maptitude supports faster planning, reveals high-value opportunities, and improves decisions across every department.

Whether you're identifying new markets, analyzing customer behavior, or optimizing distribution routes, Maptitude reveals hidden opportunities and drives growth. For just $695, get a complete professional solution: extensive demographics, geocoding, and analytics included. Easy to learn, powerful enough to handle billions of records, and integrates seamlessly with Excel, Access, and any CRM.

Business intelligence study of customer concentrations and accessibility to stores

 

Location intelligence analysis of market share compared to competitors

 

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In this article:

What Is Location Intelligence Software?

Location intelligence software combines geographic and GIS data with business information to uncover meaningful patterns. By visualizing data on maps and using spatial analysis (such as clustering, territory management, and proximity calculations) organizations identify trends that traditional analytics often overlook, helping teams act with greater accuracy.

Key capabilities include:

  • Mapping and data visualization that transforms complex data into clear visual intelligence
  • Spatial analysis for territory optimization, site selection, and demographic targeting
  • Integration with CRM, ERP, and business intelligence platforms

Businesses across retail, logistics, finance, real estate, and government use location intelligence software to make smarter decisions, improve operational efficiency, and identify growth opportunities. Analysts and managers map customer locations, analyze sales territories, and track market trends—turning spatial data into competitive advantage.

Key Features of Location Intelligence Software

Maptitude Location Intelligence Software merges geographic analysis with business data to support smarter, faster decisions. Its professional-strength platform handles massive datasets, connects with BI tools, and transforms detailed spatial information into visual intelligence that any team member can use immediately.

Key Features:

  • Professional-Strength Relational Database: Handles 1 billion records and 32,767 fields per table with unlimited character widths for enterprise-scale analysis
  • Advanced Spatial Analysis: Perform polygon overlays, spatial queries, territory management, and robust geoprocessing for location-based insights
  • Powerful Data Visualization: Transform large datasets into color-coded maps and charts that reveal trends and patterns instantly
  • Flexible Data Integration: Leverage aerial maps, GIS layers, demographics, and your own customer records in one platform
  • Seamless Business Integration: Connects directly with Excel, Access, CRM, ERP, and BI systems to embed location intelligence into operations
  • Easy to Use, Powerful to Master: Intuitive interface for novices with advanced capabilities for experienced analysts
  • Global Coverage: Numerous country packages for local and international business analysis
Business location software map of business data

Use Maptitude business location software to map your customer data, determine accessibility, and more.

Business intelligence GIS analysis of sites on a map

Make informed business decisions with Maptitude business intelligence GIS.

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Benefits of Location Intelligence Software for Businesses

Location intelligence software turns geographic data into practical guidance that strengthens planning and operational efficiency. By analyzing spatial patterns and visualizing data on maps, organizations uncover market trends, pinpoint growth potential, and prioritize regions that offer the highest return.

Key Benefits:

  • Enhanced Decision-Making: Visualize spatial data to make data-driven decisions on customer behavior, market trends, and site selection
  • Market & Growth Insights: Pinpoint high-potential expansion areas, optimize site selection, and target the right customer segments
  • Improved Operational Efficiency: Streamline logistics, optimize routes, reduce delivery times, and manage resources effectively
  • Increased Marketing Effectiveness: Target campaigns based on customer locations and behaviors for personalized, high-impact marketing
  • Competitive Advantage: Identify opportunities competitors miss through more accurate, timely geographic analysis
  • Revenue Growth: Reveal market gaps and untapped opportunities by analyzing geographic and demographic patterns
  • Risk Management: Identify location-based risks like natural disasters or security threats to enable preventive measures

By integrating location intelligence into business operations, companies make faster, more informed decisions and drive measurable growth through better use of geographic data.

Business location analytics

Location analytics

Location based analysis

Location based analysis of your region or custom territories

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Industries That Benefit from Location Intelligence Software

Location intelligence software supports a wide range of industries by connecting geographic data with business context. Organizations use location analytics to refine strategies, streamline operations, improve customer insight, and uncover new opportunities that drive measurable outcomes.

  • Retail: Optimize store locations, analyze foot traffic and demographics, and plan site selection strategies
  • Logistics & Transportation: Enhance route planning, fleet management, and supply chain efficiency
  • Real Estate: Analyze property values, market trends, zoning regulations, and investment opportunities
  • Finance & Insurance: Assess market risks, identify investment opportunities, and optimize policy pricing
  • Telecommunications: Plan network infrastructure, identify coverage gaps, and optimize service delivery
  • Urban Planning & Smart Cities: Guide infrastructure projects, zoning decisions, and resource allocation
  • Healthcare: Measure service accessibility and understand how geographic factors affect health outcomes
  • Emergency Response: Coordinate disaster response, allocate resources, and plan evacuation routes
Amazon

“Pros: Cost. Much easier to reach a purchasing decision. I loved the integrated country data package so I didn't have to download census layers and other info - it was all built in.”

Alex Martin
Sr. Program Manager, Amazon
Seattle, Washington

What is the Best Business Intelligence Mapping Software?

Maptitude mapping software is a robust and easy-to-use professional LI tool. Maptitude provides all the features that your organization requires in order to take advantage of the geographic elements of your data, and to effectively explore information.

Maptitude costs only US$695 and is packaged as a one-stop-solution, shipping with all the tools and data required to investigate business performance to gain insight and drive business planning. These include extensive demographics, consumer segmentation data, and address/postal geocoding and validation.

Since 1995, Maptitude has provided cost-effective location intelligence solutions to businesses of all sizes, enabling them to realize the benefits of location based analysis, a technology usually restricted to large corporations. Maptitude provides a way to extend the capabilities of all business analysts. With a focus on usability, Maptitude has consistently been labeled as the easiest-to-use professional mapping software (read reviews here).

Maptitude has a variety of licensing models ranging from single usage to Cloud access. Maptitude can be used as a desktop application whether or not you are connected to the Internet, which reduces the risk of exposing your databases and allows use in the field. As an Enterprise GIS (Geographic Information System), Maptitude allows widespread use of mapping software throughout an organization, where multiple users can manage, share, and use geographic data for analysis and presentation (More...). Also, Maptitude Online maps are accessible via browser-based interfaces on mobile devices.

Maptitude allows you to directly utilize your corporate data via extensive file format support, which includes Microsoft Office (Excel and Access) and any CRM database via ODBC. You also have complete control over the way your maps look, and can customize them in any way that you require.

Maptitude business intelligence mapping software running on mobile tablet device

Maptitude location intelligence map on a mobile tablet device

The Maptitude product suite is not limited to the USA. There are now 24 Country Packages available covering: 3 of the 5 fast-growing BRICS economies (BrazilSouth Africa, and India); 6 of the Group of Seven (G7) nations (including the USA); and 12 of the Group of Twenty major economies (including Australia).

Maptitude remains the most competitively priced professional location intelligence software available and is unique in the marketplace for the provision of comprehensive data and functionality in a single product for a single low price.    

Contact Maptitude Sales today at: sales@caliper.com.

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Armando Scalise

“As a GIS professional I have used Caliper products for 20 years. Maptitude is the GIS software I recommend to my clients, because of its perfect balance between ease of use, analytic power and wealth of geographical data bundled with each new release. With Maptitude, uses both seasoned and beginners can start creating meaningful, informative maps in a couple of days. Despite its smooth learning curve, it has powerful resources for developing complex spatial applications. I have used Maptitude in business intelligence, academic research, environmental consulting, land management and GIS education. In all cases, Maptitude allowed me to develop my projects efficiently and at a low cost.”

Armando Scalise
Independent GIS consultant

Caliper is one of the leading location intelligence companies. Caliper offers business analytics software and services to companies of all sizes, helping them to meet to their business intelligence mapping needs.

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