Sales & Marketing Mapping Software Guide
What is Sales Mapping Software?
Sales mapping software such as Maptitude provide ways for you to use maps to analyze and understand how geography affects you and your business. Maptitude is a powerful combination of mapping software and geographic data that provides everything that you need to make informed decisions and get the maximum return on your sales and marketing budget.
Maptitude includes substantial demographic and income data from the Census. Maptitude also includes easy-to-use analysis tools that will allow you to unearth the trends and information hidden in your data.
(Click here to see a short demo of mapping and analyzing your data with Maptitude)
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“Maptitude is incredibly user-friendly. It can be very intimidating to use a new geospatial tool without formal training. With Maptitude, I started with no training and quickly became the in-house expert at my company. We are locating new stores, optimizing existing footprints and quantifying local market opportunities.” John Cochran |
What are the Benefits of Marketing Mapping Software?
Maptitude is designed to make mapping sales data easy. With Maptitude you can:
Define Your Market
Use the included Census demographic data to find the characteristics of the people who use your products.
- Identify the demographic characteristics of the areas where your customers live
- Use the analysis tools to aggregate the demographic characteristics within a particular distance of your business locations
Analyze demographics and evaluate sites.
Find Opportunities
Find locations with desirable demographics before renting marketing lists, buying advertising, or planning new facilities.
Locate Your Customers
Pin map the locations of your customers so that you can better serve them and better reach them with your sales message.
- Find where your customers or prospects live and identify how well they are served by your existing infrastructure
- Determine where to purchase billboard space, which community newspapers to advertise in, and in which radio markets to purchase time, to best reach your customers
- Map sales data for your aggregate customers by Postal/ZIP Code, county, or sales territory
Each country data package includes streets for the entire country with address and postal code
ranges that you can use to locate your facilities and customers.
Build Sales Territories
Create sales territories out of Postal/ZIP Codes, counties, states, or any other type of area, share territory maps, calculate the demographic characteristics of your custom territories, and attach your own data to them. For more information, see the Sales Territory Mapping page.
Maptitude customer mapping software makes mapping sales and
building sales territories easy.
Use Your Own Data
Maptitude lets you create maps using your own data. Maptitude has direct access for a number of database, geographic, and raster file formats. In addition, you can access your data via ODBC from a number of data sources such as Access, Oracle, or SQL Server. You can also join and aggregate your data to any of the nationwide geographic files included with Maptitude such as states, counties, or Postal/ZIP Codes, or to your own custom territories.
Customize Your Message to a Target Audience
Pinpoint locations that are within your sales area and that have desirable demographic characteristics and plan your mail or phone campaign message around them.
Find the Postal/ZIP Codes that have high income, large concentrations of
people 18-34 years old, or any other demographics that you want to target with your marketing campaigns.
How to Make a Sales Map Using Sales Mapping Software
This video provides step-by-step instructions for how to create attractive and informative sales maps.
Next Steps
Request a demo of Maptitude to see how you and your team can use sales mapping software to better understand your data!
Check out these other pages and posts to learn more about sales mapping software: