Maptitude Map Featured in The Bulwark Video on Massachusetts Dunkin' Donuts

NEWTON, MA (USA) - The Maptitude Team is proud to share that a map created with Maptitude mapping software was featured in a viral video by The Bulwark, the independent political media outlet with over 1.6 million YouTube subscribers.

The video, titled The Party of “Freedom” Now Wants to Police Your Coffee Order, uses a Maptitude map to illustrate the remarkable reach of Dunkin' in Massachusetts. The map, titled “Massachusetts Dunkin' Donuts: Population within 2-Mile Increment Driving Distance,” visualizes how many Massachusetts residents live within various driving distances of a Dunkin' location, revealing that over 80% of the state's population of more than 5.6 million people lives within just 2 miles of one of the chain's stores.

The video accumulated over 163,000 views within 16 hours of publication, bringing the Maptitude map to a wide general audience and demonstrating the power of location intelligence to make data immediately tangible and relatable.

“Maptitude empowers people to explore and communicate geographic patterns in ways that resonate with everyday audiences,” said Stewart Berry, VP, Maptitude. “A map like this brings the data to life in an instant. It's one thing to say that Dunkin' is everywhere in Massachusetts, but showing it visually makes the story undeniable.”

For more information about Maptitude, please visit the Maptitude website. To see more Maptitude featured maps, visit https://www.caliper.com/featured-maps/.

About Maptitude
Maptitude is a powerful and intuitive mapping and geographic analysis solution developed by Caliper Corporation. Launched in 1995, Maptitude empowers thousands of organizations worldwide, ranging from Fortune 500 companies to government agencies and non-profits, to harness the full potential of location intelligence. Its advanced spatial tools and extensive built-in demographic data enable precise site selection, market analysis, sales territory design, and optimized routing, all while minimizing the need for costly third-party data purchases.

Available for both desktop and online use, Maptitude integrates seamlessly with popular data platforms, ensuring rapid deployment and ease of use. The software’s robust feature set, including dynamic map customization, multi-layered spatial analysis, and user-friendly interfaces, makes it a critical asset for organizations seeking to improve operational efficiency and drive informed decision-making. The commitment of Maptitude to continuous innovation is demonstrated by its regular updates and enhancements, and it further supports educational initiatives with free licenses for students and educators.

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