In the latest installment of our Business GIS for Everyone series, Dr. Murray Rice deepens the discussion on spatial segmentation, showing how you can elevate broad market analysis into targeted business strategy using your own customer data.

This post highlights the importance of blending a company's internal customer database, like purchase history and geolocated addresses, with demographic segmentation frameworks. The result? A rich, multi-layered view of where your product or service truly resonates.

See how this method reveals zones of high market penetration, identifies the key segment types driving performance, and enables you to repeat success by locating similar segments in new markets. For example, insights from San Antonio segments can guide your expansion into Houston while also signaling areas that need validation, such as competition and real estate availability.

Discover how making your data spatially intelligent moves GIS from "nice tool" to strategic cornerstone.

» Explore Part 2 for actionable methods to turn complex data into competitive advantage