Maptitude Mapping Software Newsletter
January 2014 Newsletter
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Featured Maptitude Maps:
3-D Educational Performance Map 

This month we showcase a 3D map of Florida. The map shows DTEIA™ Scores (a measure of student performance). Using Maptitude, the data are aggregated to 6x6 square mile grids in 3D over a 2D surface. This allows the mapping of those areas that have a high percent, and/or a high count, of underperforming households.

"Maptitude includes a function that creates a grid of user specified size and number of points. I created a thematic map of percentages of selected values as indicated by the DTEIA algorithm. The points and attributes were input to the 3D Map. I dropped images of the 3D map into Microsoft PowerPoint. My objective was to convey the meaning of complex geospatial algorithms and big data to business leaders, and its importance to them at their specific locations, to guide them toward decisions based upon best practices." (Grant Thrall)

Map of DTEIA Scores
Map created by Grant Ian Thrall Ph.D., used with permission

More Featured Maps...

If you would like to see your maps showcased here, or are interested in custom map making services and software please contact Caliper.


Focus on Maptitude:
Sneak Preview! Visualization Enhancements in Maptitude 2014

Maptitude 2014 is due out in the first quarter of 2014, and we are offering you an exclusive first look at some of the new features.

Maptitude 2014 will bring improvements to a number of areas of the software. One of the key areas of focus is significantly enhanced visualization capabilities. The objective of these improvements is to make it easier to present the results of your analysis as stunning and compelling graphics.

Maptitude now supports completely new ways to see your data, including seamless aerial image backgrounds, ring analysis demographic reports, and 3D maps.

Web Map Layers
Maptitude 2014 gives you access to aerial, road, terrain, and hybrid map layers that can serve as distinctive backgrounds to your maps. These layers are visually attractive and support a range of tasks including real estate site exploration.

Maptitude Web Map Layer

3D Views
Working seamlessly within Maptitude, the 3D View allows you to map in 3 dimensions as a way of exploring locations with an audience. You can build a 3D scene from the huge number of Maptitude models and any combination of SketchUp, VRML, or 3DS models, such as buildings and landmarks.

Maptitude 3D Map of Seattle

In Maptitude 2014 you can now create high quality reports that can be automatically output when conducting ring and drive-time analyses. The report templates present your demographic and site analyses much more quickly and professionally than in previous versions of the software.

Maptitude Drive-Time Report

More to come! There are many more improvements in Maptitude 2014. Stay tuned for more information! Please contact our Maptitude Sales Team with any questions.


Using Outdated Data & Technology?
Upgrade to Maptitude 2013!

Users of Maptitude 2012 and Maptitude 6.0 can still get our US$395 reduced upgrade pricing. This deal saves you US$300! Upgrade now to avoid being caught out by using last year's features and data. If you upgrade now, you can pre-order your Maptitude 2014 upgrade for only US$195!

Also, each US order will include a free US ZIP Code update: a US$250 value! The combination of the offer and free data saves you US$550!

For pricing and ordering information please visit the Mapping Software Storee-mail Maptitude Sales, or call U.S. Sales at +1 617-527-4700. 

Limited Offer: Valid for Maptitude 6.0 or later. Restrictions Apply.

You need the newest maps, the latest
demographics, and the fastest, most
intuitive Maptitude!
Buy Maptitude mapping softwareBuy Maptitude mapping software

Free Mapping Resources:
Using Selection (Filter) Tools Video

This month's free resource is a new Selection/Filter Tools webinar video hosted by an expert Maptitude trainer. The webinar covers how to create and manage filters, show/hide filtered locations, and filter features between multiple layers.

Maptitude Selection Webinar

Mapping Software Webinars (with audio) and webinar registration

More Free Mapping Software Resources...

Maptitude 2014 Training (New!):
Limited Availability

Maptitude Mapping Software Training DatesNew sections cover Maptitude 2014! Advance registration for the instructor-led training courses is required. Upcoming classes:

March 3-5: Boston MA

Space is limited, so register online as soon as possible. If you have any questions, please call Maptitude Training (USA) at +1 617-527-4700, or send an e-mail to

Maptitude International News:
Beta Menu Translation Tool: Chinese

Maptitude includes the Geographic Information System Developer's Kit (GISDK™). Over 700 functions can be called from Caliper Script, a complete programming language for designing menus and dialog boxes (including toolbars and toolboxes) and for writing macros. You can develop add-ins that extend the standard interface to provide new capabilities or that automate repeated operations.

There are several such free mapping tools, here. You can download any of the add-ins to extend the capabilities of Maptitude. This month we have released a new add-in that translates the Maptitude menu items (not dialog boxes, tools-tips, or messages) into Chinese. This beta translation tool is available here.

Did You Know?
Finding Nearest Stores & Distances To Them

Maptitude Mapping Software Did You KnowMaptitude lets you fill a field in a map layer table with data from another layer by using the Edit-Fill-Tag tool. You can, for example, fill in a field with the name of the nearest feature in another map layer or with the distance to the nearest feature in another map layer. This is called tagging.

For example, suppose you are looking at a table of customers. You could fill in one column in the table with the distance to the nearest store and a second column with the name of the nearest store (Maptitude Video...).

Maptitude News and Press:

•  Grant Thrall Keynote Speech to Florida Realtors Summit: Location & Consumer Behavior (Dec. 10, 2013)

•  Detroit Area Bank Branch Locations

Caliper Brings Site Location Analysis to Real Estate with the Free Maptitude MassStats Application

•  KQED: Oakland's Low-Income Communities Look to Gain Electoral Power Through Redistricting 

More Maptitude News...

Maptitude Solutions:

Banking GIS

Business Mapping

Census Data Mapping

Community Development

Election Management

Enterprise GIS

Franchise Mapping

GIS Software

GPS Mapping

Insurance Mapping

Law Enforcement GIS

Location Intelligence

Marketing & Sales Mapping Software

Public Health Mapping

Real Estate Mapping


Route Planning & Deliveries

Satellite & Aerial Imagery

Street Mapping

Territory Mapping

Web Mapping

World Mapping


Tech Tip:Tech Tip
Site Location Using the Weighted Center Tool

Corporate and government relocation is a growing segment of the real estate industry. Corporate mergers, reorganizations, and upsizing/downsizing often prompt a move to a new address. An office move is an event that typically takes place several times in the lifecycle of a company, on average once every 5 to 10 years.

Maptitude Map of Employee LocationsIf you're planning on moving your business it is critical to find commercial real estate that meets the requirements and goals of your organization. Do you want to relocate near to the homes of upper management, or do you want a more central location to reduce average employee commute time?

The Weighted Center of gravity tool involves plotting all of your locations on a map and then finding a central location that is closest to those points with the highest weighted demand. For example, if you are considering relocating a store, Maptitude can create a trade area around your customers and weight the center by their sales volume to determine a new candidate location.

Alternatively, you may have a database of client employees. You can use Maptitude to see the best central location based on the density and distribution of the addresses. These could be weighted by seniority, allowing you to better explore potential site locations by considering staff characteristics.

Maptitude is widely used to conduct site, territory, and marketing research. For example, new stores can be considered in locations where there is a gap in the market, and sales campaigns can be conducted to assess the market potential. By cross-referencing data from multiple sources, such as loyalty schemes and demographics, it is even possible to prioritize certain opportunities to better inform real estate decisions.

The following steps illustrate how to create a weighted center for your locations:

  1. Choose the point layer from the drop-down list on the Standard toolbar.

  2. Choose Tools-Geographic Analysis-Weighted Center to display the Weighted Center dialog box.

  3. Choose to use All Features or a selection set from the Selection Set drop-down list.

  4. From the Weighting Field drop-down list choose one of the point layer fields to place the facility at the weighted center of the locations of the set of points

  5. Choose how to save the results from the Save Results As drop-down list

  6. Click OK. Maptitude displays the Save As dialog box. Type a file name for the new geographic file, and click Save.

  7. Maptitude creates new layers containing the weighted center and service area and adds the new layers to the map.

To insert your results into a presentation you can choose File-Save As to export your map for use outside of Maptitude.

International Mapping

Maptitude International Mapping Software


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