Sales mapping software such as Maptitude provide ways for you to use maps to analyse and understand how geography affects you and your business. Maptitude is a powerful combination of mapping software and geographic data that provides everything that you need to make informed decisions and get the maximum return on your sales and marketing budget.
Maptitude includes substantial demographic and income data from the Canada Census. Maptitude also includes easy-to-use analysis tools that will allow you to unearth the trends and information hidden in your data.
“Tried Maptitude out looking for a simple mapping software, and got so much more. Definitely worth the purchase.”
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“Maptitude allows me to know my market by demographics. It is a key tool is determining emerging markets for products as well as identifying like markets to capitalize on success of a product. It also allows me to then graphically present the locations of the winning markets. I have used this software in an older version and came back to them for an upgrade to take my analytics business to the next level.”
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Maptitude is designed to make mapping sales data easy. With Maptitude you can:
Use the included Canada demographic data to find the characteristics of the people who use your products.
Find locations with desirable demographics before renting marketing lists, buying advertising, or planning new facilities.
“I was in a bind when MS retired MapPoint. I discovered Maptitude in 2009 and have been using the software since then. Once you take time to use the various features, it becomes a joy to use when evaluating different market conditions/situations. I do enjoy using this software.”
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“I've been using Maptitude for more than 15 years. It is simply the best tool available for businesses that need a market planning mapping and data resource. It can do everything I need it to do - from the very simple to the complex. It integrates nicely with other programs and file types making analysis and presentation very easy. I highly recommend Maptitude to firms who need a function-rich GIS mapping solution. It is the best!”
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Pin map the locations of your customers so that you can better serve them and better reach them with your sales message.
Create sales territories out of postcodes, localities, states, or any other type of area. Calculate the demographic characteristics of your custom territories and attach your own data to them. For more information, see the Sales Territory Mapping page.
Maptitude lets you create maps using your own data. Maptitude has direct access for a number of database, geographic, and raster file formats. In addition, you can access your data via ODBC from a number of data sources such as Access, Oracle, or SQL Server. You can also join and aggregate your data to any of the nationwide geographic files included with Maptitude such as postcodes, localities, and states, or to your own custom territories.
Pinpoint locations that are within your sales area and that have desirable demographic characteristics and plan your marketing campaign message around them.
“Powerful, well thought out, intelligently crafted, efficient, cost effective. Having worked with a few different GIS packages in the past, I'm impressed to note Maptitude is a comprehensive blend of best features that are more than likely to meet the needs of most users.”
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Geographic Information Systems (GIS) play a crucial role in marketing, offering tangible benefits for businesses. The University of Southern California Spatial Sciences Institute discusses how GIS contributes to marketing success:
“This system was awesome. I used to use it at a print and mail shop I worked at. We would upload mail lists and select data from the map to target areas for advertising. We also integrated it with custom inhouse software. It was really easy to use as well. If you can use Excel or Word, then you can use this. Just awesome!”
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GIS enhances marketing precision by incorporating spatial data, enabling businesses to engage with customers effectively and strategically. As organizations increasingly adopt spatial thinking, GIS professionals and spatial analytics will continue to shape customer interactions and create competitive advantages.
Accurate and actionable insights from spatial data are essential for successful marketing campaigns, and GIS plays a crucial role in achieving this.
Sales mapping software is an application that helps businesses visualize their sales operations. It can provide valuable insights into customer behavior, market trends, and sales performance. It helps sales teams to identify opportunities for growth and optimize their sales efforts. Sales mapping software can also be used to create sales territories, assign sales reps to areas, optimize routes for sales reps, and track sales performance over time.
You create a sales map by plotting data points related to past, present, or predicted sales performance on a geographic map. This allows you to visualize and analyze sales patterns in a market, and identify areas that need more attention. Gathering data points can include company purchase and revenue data, market research, competitor information, target demographics, and customer surveys. Use colors and thematics to represent different data points, and consider adding labels to the map to give more information. Once the data is plotted, you can analyze the results to identify potential trends, opportunities, or issues.
Sign up now for a free Maptitude Online account to create your first sales map.
This video provides step-by-step instructions for how to create informative sales maps with Maptitude and the Canada Country Package.
Request a demo of Maptitude to see how you and your team can use sales mapping software to better understand your data!