Best AlignStar™ Replacement

Maptitude territory software gives you a suite of tools useful for creating territories for your business mapping needs. Maptitude empowers sales teams with robust territory management software.

Why Switch from AlignStar Desktop?

Slow performance, unexpected crashes, and the lack of a modern online solution? Maptitude eliminates these frustrations by delivering a fast, stable platform that can handle complex territory analyses without interruptions. In addition, Maptitude offers both desktop and online access, giving organizations the flexibility to work reliably from the office or in the field. This combination of performance, stability, and web availability ensures that your team can stay productive and collaborate effectively without the downtime or limitations found in legacy tools.

Maptitude desktop territory mapping software

Maptitude Online territory mapping software

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Territory Mapping with Maptitude

Often a territory is an area that is made up of several smaller areas merged together. For example, sales territories or market areas might be made up of groups of postal zones, counties, or other regions. Maptitude has a territory mapper wizard that can build the territories for you and compute the attributes and demographics of each one.

Group together ZIP Codes to make ZIP Code territories that are balanced by sales, customers, population, or other values.

You can use Maptitude to create territories based on a table or Excel spreadsheet of data; interactively by clicking on features in a map such as postal areas; or manually by drawing whatever boundary lines you require using the Maptitude editing tools. It is also possible to create overlapping territories or territories based on streets. Your territories can be stored natively in Maptitude or in formats including Shapefile, Oracle Spatial, or SQL Server Spatial.

Unlike many other mapping and GIS software packages that require users to purchase data separately, Maptitude is a professional territory map creator that includes extensive geographic and demographic data so that you can get started creating territories as soon as you install the software.

Maptitude has powerful tools for creating territories that include:

• A territory manager to create a territory map with ZIP Codes, counties, states or other areas that are balanced by population, number of customers, sales volume, or any other variable.
• A Wizard for importing your region, county, or postal data directly into a new territory layer. This tool can also create your territories based on data filters and queries. Further, the territories you create can overlap in as many places as required and can be visualized using an "edge" style.
• A street-based territory tool that provides advanced zone creation capabilities. You can create territories around locations based on the time or distance it takes to travel along roads. Such territories can be weighted by the size of the facility, the number of clients, or the amount of revenue, ensuring that the most successful locations dominate smaller ones proportionately. This tool also allows the complete assignment of a market to your list of locations, allowing your probable market coverage, for example, to be easily visualized by sales representatives.
• A straight-line distance tool that determines the areas closest to each of your facilities by building areas of influence (Thiessen Polygons or a Voronoi Diagram), then estimates the attributes and demographics within each area to identify areas that are under- or over-served or to give you a quick visualization of your service areas.
• A Merge by Value utility that uses a field already in a table as the basis for creating territories. The areas, such as postal zones, are grouped based on a field that contains the territory codes. The tool automatically computes the attributes of the new areas using any number of additional fields.
• A tool for manually creating, adding, moving, or splitting areas by drawing boundary lines. You can also add and edit areas using lines from features such as roads, railroads, or rivers. Areas in non-native file formats, including Esri Shapefiles and geodatabases which can have overlapping areas, can be edited and Maptitude can automatically "snap" overlaps as you edit.
• Point-and-click and lasso tools for individually choosing the features that make up a territory. For each territory you can view demographic totals (e.g., high-income earners, households) and a count of the number of combined zones (such as Postal/ZIP Codes). In addition, there is control over managing territory overlap.

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Create street-based territories such as these that are based on the shortest travel time to various hospitals.

Create overlapping territories and visualize them with an "edge-based" color theme.

Transparent pricing and a modern deployment

Unlike territory tools with undisclosed pricing, Maptitude publishes clear costs, US$695/year, so budgeting is straightforward. You can work on territories natively on the desktop or online, giving teams the flexibility to collaborate in or out of the office. By comparison, AlignStar centers territory design on a Windows desktop tool and uses Xactly’s cloud for publishing/review, which can limit pure browser-only workflows.

Maptitude Territory Mapping Testimonials

“We use Maptitude extensively for running complex Territory Alignment scenarios. The depth of the product, its total utility and functionality is immense. Import-Export capability with Excel is seamless. It is easy to work with and Maptitude support is second to none. My complements to the Maptitude team: They have created a solid product and it is one of the best software investments we have made as an organization.”   Esat Angun Director - Sales Operations, Octapharma, USA

“Maptitude just works! We now build our franchise territories with ease. Our organization has benefited from our ability to strategically plan out prospective territories, gauge market penetration of our active franchise territories, and begin to identify what our top performing territories have in common.” Sean Young The Glass Guru

“A wonderful territory mapping program and then some! Ease of moving territories, obtaining census data and plotting territories to that data. Beautiful interface and several ways to customize the product and exports. The ability to pull in my older MapPoint files and data was a huge plus! Great video tutorials that help you get started as well.”   Aaron Wesson Spartan College of Aeronautics & Technology

“Maptitude is helping our organization plan our field service territories and control our travel and response time.”   Jim Berry Technical Service Engineering Manager, Xerox

“Maptitude makes my job easier! Simple territory creation & data loads. Customer Support team is amazing with this company!” Mark Harrington Director of Marketing, Hard Rock Casino Cincinnati

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CASE STUDY: How CKE Grew Their Business with Maptitude
CKE relies on Maptitude to simplify territory identification and allocation, as well as to improve franchisee satisfaction through providing insightful market intelligence.

Automated Territory Creation

Maptitude has tools for automatically creating territories. These territories can be balanced so that they contain equal numbers of customers, sales, population, or any other value.  

• Partitioning organizes postal zones, counties, or other regions into territories based on proximity or similarity, to produce territories that are contiguous, compact, and balanced. Partitioning supports service territory alignment, sales and marketing, redistricting, and many other applications.
• Clustering organizes customers, facilities, or areas into groups that are compact and can be serviced efficiently. Territories can be restricted to a certain size, such as a customer or population maximum. Clustering is very flexible and can be used to solve many problems such as sales force deployment.

Maptitude territory mapping software can automatically create balanced territories from groups of features

Maptitude territory planning software can automatically cluster and organize features into compact groups

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The automatic territory creation tools are available free with the latest version of Maptitude. Please contact Caliper Sales at +1 617-527-4700 or sales@caliper.com for more information.

There's no better territory mapping software at any price. Why spend more for less?

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