Maptitude Mapping Software Newsletter
    August 2013
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Maptitude Solutions

Learn how Maptitude can help your organization:

Banking GIS

Business Mapping

Census Data Mapping

Community Development

Election Management

Enterprise GIS

GIS Software

GPS Mapping

Health Care Mapping

Insurance Mapping

Law Enforcement GIS

Location Intelligence

Marketing & Sales Mapping Software

Real Estate Mapping


Route Planning & Deliveries

Satellite & Aerial Imagery

Street Mapping

Territory Mapping

Web Mapping

World Mapping

International Mapping

Caliper continues to offer new Country Packages for use with Maptitude, including:

Maptitude Mapping Software for the USA United States

Maptitude Mapping Software for Argentina Argentina

Maptitude Mapping Software for Australia Australia

Maptitude Mapping Software for Brazil Brazil

Maptitude Mapping Software for Canada Canada

Maptitude Mapping Software for Chile Chile

Maptitude Mapping Software for Colombia Colombia

Maptitude Mapping Software for Ecuador Ecuador

Maptitude Mapping Software for France France

Maptitude Mapping Software for Germany Germany

Maptitude Mapping Software for India India

Maptitude Mapping Software for Ireland Ireland

Maptitude Mapping Software for Italy Italy

Maptitude Mapping Software for Mexico Mexico

Maptitude Mapping Software for Netherlands Netherlands

Maptitude Mapping Software for New Zealand New Zealand

Maptitude Mapping Software for Portugal Portugal

Maptitude Mapping Software for South Africa South Africa

Maptitude Mapping Software for Spain Spain

Maptitude Mapping Software for the UK United Kingdom


Maptitude Data Product:
2012 Tract (USA) Demographics!

Maptitude includes the FFIEC's 2012 Census Tract Demographic Information. These data help financial institutions comply with consumer protection requirements but also provide valuable data for use in all industries.  

Maptitude map of census tracts with housing type

These demographics add detailed cross-tabulated data to the US Census Tracts. The Maptitude 2013 Census Tract layer contains:

New FFIEC demographics for 2012 covering age by language spoken, income by race, gender by age by education, poverty status broken down by gender/marital status/children/age, housing stock by race, housing rent & values, and distressed/underserved areas.

New demographic projections for 2015 and 2020 covering population, age, race, gender, and ethnicity. 

A nationwide area database with Tracts for all 50 states, the District of Columbia, Puerto Rico, and the territories.

Demographic data at no additional cost, including more than 400 fields from the 2011 ACS and 2010 U.S. Census for population, age, marital status, education, occupation, industry, race, income, housing values/ characteristics/ loans, rentals vs. owners, gender, Hispanic origin, mode of travel, and households by type.

Price: Maptitude costs US$695 per user/license, with a free download. Order online at the Caliper Store Now or call Maptitude Sales (USA) at +1 617-527-4700.

Buy Maptitude Mapping Software Data

Maptitude Classroom Training:
Limited Availability! Maptitude 2013 Training:
USA Boston, MA /  UK London, England

Maptitude Mapping Software Training DatesThe next scheduled instructor-led training courses will be October 21-23 in Boston MA (USA) and December 16-17 in London, England (UK). Advance registration is required.

The new and updated curriculum reflects the features in Maptitude 2013.

Space is limited, so register online as soon as possible. If you have any questions, please call Maptitude Training (USA) at +1 617-527-4700, or send an e-mail to


Caliper also offers several training options: 

 • Instructor-led classroom training
 • Private training
 • Web-based training
 • Free Learning Resources
 • Free Mapping Software Webinars

Maptitude Spotlight:
Using Outdated Data & Technology? Upgrade to Maptitude 2013!

Maptitude 2013 Is HereUsers of Maptitude 2012 and Maptitude 6.0 can still get our US$395 reduced upgrade pricing. This deal saves you US$300! Upgrade now to avoid being caught out by using last year's features and data.

Also, each US order will include a free US ZIP Code update: a US$250 value! The combination of the offer and free data saves you US$550!

Maptitude 2013 is a major new release. Upgrade to get the most detailed and accurate data and demographics ever included. 

For more information please visit us here.

For pricing and ordering information please visit the Mapping Software Storee-mail Maptitude Sales, or call U.S. Sales at +1 617-527-4700. 

Limited Offer: Valid for Maptitude 6.0 or later. Restrictions Apply.

Buy Maptitude Mapping Software Data

Tech Tip:
Creating a Heat/Color Map Theme on Areas

Maptitude can use information about locations in a map to create a presentation that illustrates the patterns in the data. This is called a thematic map. Thematic maps use distinctive colors, symbols, and styles to show information such as population, sales, or income. The different styles highlight the similarities and differences among locations. When data are portrayed in a thematic map, the information becomes easier to see, understand, and interpret.

Maptitude color theme sample map

For example, the USA Country Package includes nationwide Tract boundaries with hundreds of demographic variables so that you can create insightful and informative maps at a neighborhood level anywhere in the United States. With a few clicks of the mouse, you can create thematic maps that will allow you to quickly analyze data for your area of interest. In addition, Maptitude includes a number of predesigned Tract level maps in a Map Library.

The following steps illustrate how to create color themes that group the locations in a map layer into ranges, based on the value of a data field. Each range contains all of the locations with similar values. When the map is drawn, the ranges are displayed using different colors:

  1. Choose File-New, choose Map from the New File dialog box, and create a General Purpose map of your study area.

  2. Choose a working map layer such as US Census Tracts.  You can do this by right-clicking on the layer in the Display Manager and selecting Make Working Layer. If this choice is disabled first choose Show Layer.

  3. Choose Map-Color Theme or click Maptitude Color Theme MapWizard Button on the Standard toolbar to display the Color Theme dialog box.

  4. Choose a field from the drop-down list, or choose Formula at the end of the list to create a formula field. MapWizard fills in all the other settings in the dialog box.

  5. Click OK.  

Maptitude draws the map with the color theme and displays a legend. 

Featured Maptitude Maps:
J. C. Penney Store Site Location Analysis   

This month we showcase a map created by Lucas Mapping Solutions. "Below is a map that shows a 10, 20 and 30 mile buffer/radius around each J.C. Penney Store in Iowa. Also shown on this map is the underlying population per square mile. This type of map can help a business determine if there is a population base that is under-served, and where to consider sites for expansion."

  JC Penney Store Distance Rings

(Maps: Lucas Mapping Solutions, 2012)

More Featured Maps...

If you would like to see your maps showcased here, please contact Caliper.


Previous Issue (July 2013)