Maptitude Mapping Software Newsletter
February  2015 Newsletter caliper phone +1 617-527-4700 caliper email Email Us      caliper store Pricing & Ordering caliper demo request Live Demo Request Reviews:follow caliper on G+

Maptitude 2015 Released for the U.S. With the Most Up-To-Date Data

Maptitude 2015 is a major release of Caliper's popular mapping software. Maptitude 2015 provides a wealth of the latest available data for business applications, as well as significantly enhanced analytical and reporting capabilities. 

Maptitude reports and charts

The U.S. Census boundaries (e.g., Tracts, Counties, Metropolitan Areas, States) and ZIP Codes contain updated demographics and the latest Census data such as buying power/disposable income. Maptitude 2015 also comes standard with the January 2015 ZIP Code release. This nationwide postal data is updated with business counts, employees, and payroll numbers by detailed industry type (retail, finance, etc.) Maptitude 2015 includes an up to date road map that allows for accurate address locating and street visualization, as well as robust data on which to calculate distances and travel times, drive-time zones, and drive-time territories. 

The 2015 USA Country Package contains new and updated data critical to many industries (more...). Marketing and sales analysts will benefit from knowing the buying power of those ZIP Codes projected to grow over the next 1-5 years, while banks can ensure regulatory compliance using the FFIEC data. Maptitude 2015 allows users that perform market analysis to map the dynamics of businesses across regions and by industry. Such figures can also be compared to income, population density, age distribution, race, ethnicity, poverty, and many other current demographics. 

Supports multiple formats

Some of the data, such as Caliper's proprietary purchasing power estimates, are among the most accurate available from any source and significantly more reliable than U.S. Census data. The included data alone are worth many multiples of the software's purchase price of only US$695.

Maptitude's full-featured, but easy-to-use mapping application has also been significantly enhanced. Improvements in speed provide faster access to maps, routes, drive-time rings, and geographic analysis. Address lists can be automatically mapped using a comprehensive suite of "locate" methods, allowing users to instantaneously view more data than ever before. Microsoft Office Excel data exports are accessible via a single click for the direct sharing of demographics and customer information. Maptitude continues to support the latest mapping tools and file formats, with additional support for Google Maps, Microsoft MapPoint, and Excel. 

"Maptitude is excellent for doing geographic analysis projects looking at: where existing customers are and new ones might be (including using the built-in demographic data); identifying hot-spots, patterns and trends that can't be seen in Excel. It is really helpful with network design tasks - which sites are best: centers of gravity; visualizing size of flows between distribution centers; allocating volume to different depots." 

Kirsten Tisdale, Director / Logistics Consultant at Aricia Limited 

The most exciting features of Maptitude 2015 are showcased here, and a complete description of the new features in Maptitude 2015 is available as a PDF here. Currently, the 2015 USA Country Package has been released. Updated Packages for other countries will soon follow!

Considered the easiest-to-use professional mapping product, Maptitude includes everything required for geographic market analysis and costs only US$695. Upgrade pricing is available (more...) and for ordering information please visit the Mapping Software Storee-mail Maptitude Sales, or call U.S. Sales at +1 617-527-4700.

Using Outdated Data & Technology? Upgrade to Maptitude 2015!

Discounted Maptitude 2015 Upgrades!

Users of Maptitude 2013 and Maptitude 2014 can still get our US$395 reduced upgrade pricing. This deal saves you US$300! Upgrade now to avoid being caught out by using last year's features and data. Also, each US order will include a free US ZIP Code update: a US$250 value! The upgrade offer combined with the free data saves you US$550! 

For pricing and ordering information please visit the Mapping Software Storee-mail Maptitude Sales, or call U.S. Sales at +1 617-527-4700. 

You need the newest maps, the latest
demographics, and the fastest, most
intuitive Maptitude!
Buy Maptitude mapping softwareBuy Maptitude mapping software


If you have any questions, contact us to check on your eligibility for this pricing.

Limited Offer: Valid for Maptitude 2013 or later. Restrictions Apply.

Featured Maptitude Map: States with the Largest Population Growth Since 2010 (USA) Using Maptitude 2015

How has population growth varied across the US? This map, made with Maptitude 2015, shows the total and percentage change in population by State.

Population Change by State 2010-2013

The map uses thematic mapping in the form of a chart and a color/heat map. The color of the states represents the percentage change in population. A pie chart theme shows the absolute value of the population change with the size being proportional to the associated data.

The map illustrates that Puerto Rico, Rhode Island, and Maine lost population, which can be attributed to the economies of those regions. The largest states (i.e. California, Texas, and Florida) had the largest gains, but North Dakota had the largest percentage gain driven by the booming energy sector. 

Maptitude includes an extensive database of demographics at no additional charge. The demographics include the variables featured here, along with additional data that is useful when mapping growth such as estimates and projections for 2015 and 2020 down to the Tract level. This local level detail allows for the target marketing of specific growth neighborhoods. If you have any questions about data availability, please contact Caliper.

» More Featured Maps

"If you're looking for data visualization and geographic analysis, Maptitude is your best bet." 


Tech Tip: How Do I Automatically Map My Data Using the Locate Tools in Maptitude 2015?

Locating data with MaptitudeIn Maptitude 2015, your locations can be automatically mapped to the next best level of accuracy so that you can instantaneously map more data. A new Locate Wizard maps unfound locations and produces a report that indicates the method used to place each pushpin. The Locate Wizard allows you to spend more time analyzing your data and less time figuring out how to get your information into a map.  

For example, if you want to restrict your pin-mapping to address matches in order to ensure the highest level of accuracy and you also prefer Maptitude to automatically apply the full suite of address rules at its disposal, now you can.

» Learn How Here

International: New 2015 Country Packages for the USA, United Kingdom, Canada, Australia, Brazil, Mexico, Spain, and New Zealand

New 2015 Country PackagesCaliper is excited to announce the release of the 2015 Country Packages for Maptitude mapping software. The 2015 Country Packages include 4th quarter 2014 HERE(R) map content. Updated map layers and Census data such as refreshed streets, postal boundaries, and postcode points for each country are included where available.

Maptitude ships with one country of your choice (see complete list), and additional Packages can be purchased for US$595.

For additional information on each Package, including those for countries not mentioned here, please visit the Included Mapping Data page or call Maptitude Sales (USA) at +1 617-527-4700, or send an e-mail to

Tricks & Tips: Opening MapPoint Map Files in Maptitude 2015 

Maptitude Mapping Software Did You KnowMapPoint users can migrate their data to Maptitude 2015 via a simple File-Open to import their pushpins and territories. The functionality to easily open MapPoint data in Maptitude will be valuable to users that have invested in the MapPoint platform, but who now need to shift to another system following the discontinuation of the product by Microsoft (more...).

To be able to use this tool you will need Maptitude 2015 and an active copy of Microsoft MapPoint installed on the same Windows device.

  Learning Resources

Upcoming Training:

March 24-26, Newton MA USA
Training  |  Register


» Upcoming webinar schedule and past webinars

» Other free mapping and learning resources

Maptitude Training


» Sneak Preview! Reporting Enhancements in Maptitude 2015  

» Land surveying and its importance: Maptitude - Construction Review Online

» Maptitude as an alternative to Google Maps Engine - Mostly Maps - Gary Gale 

» More Maptitude News...

Maptitude Solutions

Banking GIS

Business Mapping

Census Data Mapping

Community Development

Election Management

Energy Market Mapping

Enterprise GIS

Franchise Mapping

GIS Software

GPS Mapping

Health Mapping

Insurance Mapping

Law Enforcement GIS

Location Intelligence

MapPoint Alternative

Marketing & Sales Mapping

Real Estate Mapping


Route Planning & Deliveries

Satellite & Aerial Imagery

Site and Facility Location

Street Mapping

Territory Mapping

3-D & Surface Mapping

Web Mapping

World Mapping

International Mapping

Maptitude International Mapping Software


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