Travel time is the most realistic way of describing market areas and access to services. A franchise may want to define their territories based on the time required to reach their customers. Emergency services may want to map their response time coverage for an area. The drive-time tool in Maptitude supports these types of analysis based on the creation of realistic catchment areas, and with a single click can create a professional demographic report (see video here).
Use Maptitude to create drive-time zones (also known as drive-time "rings") and determine which areas can be accessed within a particular drive-time or drive-distance. You can also calculate the market characteristics and demographics around your locations, and estimate the duration of services such as repair or delivery calls. You will also be able to better describe the convenience of your locations in terms of time rather than as a crude straight line measurement. For a facility, you can better identify potential customers within five minutes rather than within two miles. For example, takeout delivery businesses can quickly determine those destinations within their drive-time trade/service areas.
Drive-time analysis uses streets and approximate driving times based on road characteristics such as speed limits. The starting points/origins are typically businesses, retailers, hospitals, or any other organization exploring the provision of services and proximity to competitors and affiliates. The output of drive-time rings differs significantly from the more simplistic rings ("Buffers") that define areas based on straight-line ("as the crow flies") distances.
√ Maptitude is the easiest-to-use full featured mapping software, and includes powerful tools such as multi-ring drive-time zones
√ Maptitude has no subscription fees, and supports secure off-line data storage
√ Maptitude provides fully customizable maps with unlimited point icons
√ Maptitude has unlimited pin-mapping/geocoding
√ Maptitude includes free mapping data and demographics covering everything from population statistics to business locations, postal/ZIP Codes, and more!
“I have access to traffic counts, local businesses, demographic information, drive times, and aerial imagery, all at the tips of my fingers. The program is easy to use, as well.”
“Maptitude has all kinds of nice features. Routing and drive-time radius are by far the greatest.”
“Best Mapping software available. Exceeded our expectations. Provides clear maps with plenty of customization to tailor our maps to fit our clients' needs. Excellent drive-time mapping and very simple customer database plotting.”