Caliper Corporation was founded in 1983, and first released Maptitude Mapping Software in 1995. Maptitude is used successfully by tens of thousands of users worldwide. Maptitude enables both private and public organizations to achieve their mapping requirements with ease and at-low-cost. We feel strongly that Maptitude is one of the highest quality mapping software products on the market. To help you and your organization make the most informed mapping software purchase we list below several user testimonials and a selection of notable clients.

Maptitude Testimonials:

"Maptitude offers a diverse array of analytical tools at an affordable price. It is a comprehensive and the most affordable GIS software available on the market. Maptitude is a standalone product and comes fully loaded. Apart from the standard analytical tools, Maptitude offers extensive capabilities for analyzing competing businesses in a particular neighborhood using adjacency tools. It also performs route analysis to determine driving directions or delivery routes that minimize logistics costs." 

Murtaza Haider, Getting Started with Data Science: Making Sense of Data with Analytics

"After much research I decided to purchase Maptitude from Caliper, the relatively comparable cost and flexibility made it the obvious choice."

Stephen Kilbee, Owner, Coverpoint

"It is easy to figure out and does a good job at building basic maps out of spreadsheets. The maps are good looking and add a lot of value to data presentations without a significant time or effort outlay. I was able to make a point about regional market share that would have been very difficult to make without this software. We are able to quickly and easily make points about regional distributions without having to invest heavily in expensive much more robust software. Maptitude offered a good starting point for basic needs without a heavy learning curve."

G2 Crowd User in Hospital & Health Care

"Maptitude is excellent for doing geographic analysis projects looking at: where existing customers are and new ones might be (including using the built-in demographic data); identifying hot-spots, patterns and trends that can't be seen in Excel. It is really helpful with network design tasks - which sites are best: centers of gravity; visualizing size of flows between distribution centers; allocating volume to different depots. "

Kirsten Tisdale, Director/Logistics Consultant, Aricia Limited

"Maptitude helps us optimize franchise territories enhancing our ability to develop successful, sustainable restaurant locations. It enables us to evaluate multiple variables simultaneously so that we have a better opportunity to minimize risks associated with development and maximize chances for success based upon our unique criteria."

"Maptitude helps our franchisees navigate through the clutter, and focuses them on areas where there is the greatest likelihood for success. "

Mike Sawyer, Director of Market Planning, CKE

"This is awesome mapping software. We use it to create heat maps of where our patients live. This allows us to intelligently decide where to add services in our area."

Philip Moya

"Maptitude 2014 includes Census, ACS, and FFIEC income data that saves us many hours of searching, selecting, downloading, sorting and combining data."

Mike Meuser, Owner, MapCruzin

"Maptitude includes more features and data than most other products and is arguably the least expensive, yet serious, mapping tool available for Windows users. At only US$695 it is priced well below its more expensive competitors."

Directions Magazine

"My bank just purchased the Maptitude software for our assessment area mapping project, and I just love it. You import all your data into the software from an Excel spreadsheet."

Compliance Officer, The Band of Commerce, White Castle LA

"Maptitude has lots and lots of formats to import from or export to."

Pieters De Kock, Consultant, South Africa

"The new Maptitude 2014 GIS provides a sophisticated 3-D reality that looks professional as well as providing viewers with artistic and precise 3-D maps."

Dr. Aniruddha Banerjee, IUPUI; UC Berkeley

"Maptitude is easy to learn. The included geospatial functionality will serve most analyst needs. And the package is available at a price point that will not provide a barrier. "

Grant Ian Thrall

"Caliper produces the inexpensive Maptitude desktop GIS package which has extensive GIS-Transportation functionality."

Professor Nigel M. Waters

"I have been extremely happy with the purchase of Maptitude. I must admit, I was a little skeptical at first when comparing Maptitude to MapInfo due to the large price difference. But after researching both platforms I felt that Maptitude's functionality gave us the most bang for the buck.

Creating maps is very easy, not only because the user's guide that comes with the software is helpful, but the training offered is top notch. I was able to receive one on one training without leaving the office.  My training sessions were also available via download to reference when ever I needed.

All in all we couldn't be happier with our purchase."

 David Ugarte, Motorola, Inc.

"Caliper offers one of the cheapest and easiest-to-use desktop GIS software products available. Maptitude includes a lot of compact, compressed GIS data on CD ROM; a powerful geocoder; and interactive editing and topology maintenance tools. The GIS SDK (software development kit) allows users to customise and add their own applications. GIS SDK routines are accessible via OLE automation with Windows development products, setting up a pathway for users to implement a Web server."


"I believe that Caliper's Maptitude continues to provide more GIS-related features and more flexibility in defining and presenting data and map layers than MapPoint does. I also believe that the most comparable product to MapPoint in price, performance, and data included is Maptitude and not MapInfo or ArcView."

Steve Hendel, Office Depot 

"The Maptitude 2014 demographics provide significant added value not available from other sources, revealing new information such as how many adolescents are likely to use a health program."

Leslie Hendrickson, Owner, Hendrickson Development 

"The data is accurate and very visually appealing. What this will mean in understanding the world around me is enormous. I have been able to jump right in and make beautiful, meaningful and accurate maps. Having the power to analytically divide markets, populations etc., will result in decisions with pinpoint accuracy."

Brenden Morley, Hillman Group 

"Maptitude has extensive functionality...and a significantly flatter learning curve than other GIS software.... You get a fully functional GIS and extensive data for 1/3 the price of other GIS products."

 Dr Richard E Hoskins, WA State Dept of Health

"I've had the good fortune, or misfortune, to use quite a few GIS software packages over the past few years and can assure you that Maptitude is streets ahead when it comes to ease-of-use. The trick with any GIS is to understand the terminology, and Maptitude communicates it's functionality through a common-sense menu structure. The result is that a new user is up and running with an extensive range of capabilities within a very short time."

"The package offers ease of use, an extensive range of functions and capabilities, and a wealth of data. In fact, if I purchased the data separately, from any of multiple sources, the cost for data and restructuring would be over $20,000. "

Nick Nicholas, The Demographer's Workshop

"If you're looking for data visualization and geographic analysis, Maptitude is your best bet."


"I highly recommend Maptitude. When I want to get something done RIGHT NOW, I use Maptitude, as I have since 1998."

 Fred C. Dilger, PhD, Black Mountain Research

"If you need to create data sets, Maptitude is the way to go; with the book and tutorials a normal person can do wonders with the program. Also, training the non-GIS casual user is easy."

 Carl L. Chance, City of Lake Charles Planning Department

"As far as ease of use goes Maptitude takes the prize, Maptitude is definitely easer to use right out-of-the-box and the learning curve for advanced functions is shorter than with MapInfo. As for presentations, Maptitude takes the prize again over MapInfo. The folks at Caliper took great pains and effort to make a GIS software application that is as user friendly as possible. They took the cartographic prep-work out of the equation, so that the user can spend less time trying to make the map look pretty and can focus on doing the actual analysis and presentation.

A few years back I did a cost comparison analysis of Maptitude vs. MapInfo and the result was a difference of over $20,000, I imagine this figure has only gone up since than. This took into account not just the cost of software but the cost of the data included with Maptitude that you have to purchase separately from MapInfo. Although in my current position, I'm not overly concerned with current economic or demographic statistics. I have used demographic and economic statistics from MapInfo vendors and Caliper’s data sets are more complete and better organized. Both Maptitude and MapInfo offer some nice thematic mapping wizards that utilize very nice color gradients but given a choice, the Maptitude wizards are easier to select from and the legends are easier to customize than MapInfo."

Viktor Keenan de la Hoz, Senior GIS Technician, City of Phoenix

"Maptitude can get you started right out of the box and keep you going. The key is the program's ability to use or link to data regardless of whether it's from Caliper, other GIS data providers. or your own geographically coded data sets."

Bruce Brown, Contributing Editor, PC Magazine

"The difference between Maptitude and similar products is that it is shockingly easy to use. After a few hours with most GIS packages I'm ready to throw myself on the couch, a pint of Ben and Jerry's in one hand, TV remote in the other. Not so with Maptitude."


"Mapping CRA and HMDA Data: Maptitude is wonderful. It is what I use."

Kathleen Blanchard, CRCM

"The software thus enables you to see all kinds of relationships that may not have been clear before: Maybe your product sells three times better in ZIP codes where the median age is under 35 than in areas where it is over 45."

"Want to know whether a certain franchise is really a good opportunity in your area, you could profit from a type of software known as a GIS, or geographic information system. Unfortunately, GIS software...has been rather hard to use, and the demographic data needed to make it worthwhile has often been frightfully expensive. That is now changing [with Maptitude]."

Richard O'Reilly, Reporter, L.A. Times

"So what makes Maptitude different from other similar products? First released in 1995, the tool is specifically designed for data visualization and geographic analysis; it also provides expanded functionality, easy-to-use, cost-effective, and updated technology."

CIO Review

"The Detention Standards and Compliance Division (DS&CD) of the Office of the Federal Detention Trustee (OFDT) would like to commend the Technical Support Manager for providing outstanding technical guidance in the application of the "Maptitude" Software Program."

Claudia Hill, U.S. Department of Justice, Office of the Federal Detention Trustee

"Maptitude has radically altered GIS economics by including demographic data that in the past would have cost tens of thousands of dollars."

Los Angeles Times

"We switched to Maptitude....You can map your loans and the census tracts are updated for 2010 Data."

CRCM Compliance Officer

"Maptitude is wonderful. It is what I use."

Kathleen Blanchard CRCM

"Maptitude has been an important tool for showing the geography of a variety of facilities and parameters, from rig trends by state, to patent trends by metro area, to the location of important infrastructure installations both onshore US and offshore GOM. Being able to illustrate and map these elements with Maptitude was essential for the analysis and, in addition, the software is backed up with outstanding support if needed."

Charlotte Batson, Petroleum Engineer / Shale Oil & Gas Consultant

GISDK Testimonials:

"GISDK is its own separate language. It's pretty straight forward and the documentation is good. I coded up a proto-type map server (based on their example) that locates a customer by address and produces reports about the services we offer in that area, e.g. their recycling day/trash pickup day."

Sonny Parafina, Solid Waste Services, City of Austin, TX

Maptitude for the Web Testimonials:

"Good thematic analysis can be complex, especially in a web interface. This Maptitude powered application does a nice job of making it simple for the user."

 Steve Lombardi, Microsoft, on Maptitude

"A wonderful Free website with public information important to every homebuyer."

 Kathleen DiVirgilio, Real Estate Agent, on Maptitude