Maptitude Mapping Software Newsletter
April  2015 Newsletter caliper phone +1 617-527-4700 caliper email Email Us      caliper store Pricing & Ordering caliper demo request Live Demo Request Reviews:follow caliper on G+

Upgrade to Maptitude 2015 for US$395: Last Chance!

For a short time we are extending our US$395 reduced upgrade pricing for all Maptitude licenses. This deal saves you US$300! Also, each US order will include a free US ZIP Code update: a US$250 value! The upgrade offer and the free data together save you a total of US$550!

Act Now to Upgrade MaptitudeIf you don't know which version of Maptitude you have, or you have an older license of Maptitude,  contact us to check on your eligibility for upgrade pricing!

Maptitude 2015 is a major new release. Stop using outdated information and get the most detailed and accurate data and demographics ever included (more...)

Upgrade to Maptitude 2015

Limited Offer: Valid until June 30, 2015. Restrictions Apply.

Franchise Mapping with Maptitude 2015

Maptitude is a robust, easy-to-use, and professional franchise mapping tool. Maptitude provides all the features that your organization needs in order to utilize the geographic elements underpinning successful franchise territory and site location decisions.

Maptitude costs only US$695 and is packaged as a one-stop solution, supporting sound business planning for both franchisors and franchisees.

Franchise Site Selection Mapping
Maptitude makes it easy to use maps to analyze and understand the best locations for franchise site selection. In addition to the site selection tools, the data included provides a complete framework for establishing new franchises.  

Franchise Territory Mapping Software
Maptitude mapping software gives you a suite of tools for creating franchise territories and includes extensive demographics, consumer segmentation data, and address/postal geocoding and validation.

"Want to know whether a certain franchise is really a good opportunity in your area, you could profit from a type of software known as a GIS, or geographic information system. Unfortunately, GIS software...has been rather hard to use, and the demographic data needed to make it worthwhile has often been frightfully expensive. That is now changing [with] Maptitude." L.A. Times  

Featured Maptitude Map: Top 5 Franchise Chains (USA) Mapped Using Maptitude 2015

POI Megafile mapMaptitude 2015 can map external data (more...) such as store chains. This month we map the top 5 franchises in the USA: Subway, Hampton Hotels, Anytime Fitness, Jack in the Box, and SuperCuts. This ranking is sourced from Entrepreneur who based their list on factors including growth and success.

Maptitude includes an extensive database of businesses at no additional charge. These locations can be used with your own data, or with store listings from other sources as shown in the featured map.

Maptitude allows you to explore competitor locations, optimal site location, market opportunities, and includes a suite of site selection tools. If you have any questions, please contact Caliper.

» More Featured Maps

"Maptitude helps our franchisees navigate through the clutter, and focuses them on areas where there is the greatest likelihood for success." Mike Sawyer Director of Market Planning, CKE  

Tech Tip: How Do I Use the Nearby Features Tool Add-In for Maptitude 2015?

Nearby Features Add-In

Identifying franchise locations is critical to understanding the competitive landscape. In this tech tip we describe how to find competitor locations that are within 2 miles of existing or proposed retail sites.

» Learn How Here

International: Beta Menu Translation Tools: Italian & Dutch

Italian and Dutch MenusThis month we have released new add-ins that translate the Maptitude menu items into Italian or Dutch. These beta translation tools are available here

Maptitude Mapping Software Did You KnowTricks & Tips: Exporting Reports to Excel in Maptitude 2015 

Maptitude 2015 users can create an Excel export of the analysis tools reports. For example, if you use Tools-Routing-Drive Time Rings to create rings and then click the "Calculate Demographics" button, a report is created. In the Report window you can then choose File-Export Document-XLSX. When you click OK, Excel is launched to show the results of your analysis.

  Learning Resources

Upcoming Training:

Sep. 29 - Oct. 1, 2015, Newton MA USA

Dec. 14 - 15, 2015, Bicester UK
Training  |  Register


» Upcoming webinar schedule and past webinars

» Other free mapping and learning resources

Maptitude Training


» Geoweb Guru: Maptitude Product Overview  

» Caliper Offers 2015 Census Block Groups Data 

» Caliper Offers 114th Congressional Districts with 2010 Census Data and 2013 ACS Data for Use with Maptitude  

» More Maptitude News...

Maptitude Solutions

Banking GIS

Business Mapping

Census Data Mapping

Community Development

Election Management

Energy Market Mapping

Enterprise GIS

Franchise Mapping

GIS Software

GPS Mapping

Health Mapping

Insurance Mapping

Law Enforcement GIS

Location Intelligence

MapPoint Alternative

Marketing & Sales Mapping

Real Estate Mapping


Route Planning & Deliveries

Satellite & Aerial Imagery

Site and Facility Location

Street Mapping

Territory Mapping

3-D & Surface Mapping

Web Mapping

World Mapping

International Mapping

Maptitude International Mapping Software


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Previous Issue (March 2015)