New data sets for the USA provide access to the most up-to-date geographic information available. Now included for the USA are free premium data for building footprints and address points that are useful for site evaluation, direct mailing, and deliveries. While the financial assets dataset is essential for any organization that relies on wealth-related statistics. More...
Online Sharing and Publishing
Maptitude 2021 allows you to upload your analytics, reports, and maps. Analysts can subscribe to share maps privately or publicly. The straight-forward publishing tools allow you to easily distribute your findings and results to those that need them within an organization and beyond. More...
Maptitude 2021 has enhanced one of the best features of Microsoft MapPoint, the ability to control speeds by road type, by allowing the user to explicitly set these speeds. In addition, you can now clearly differentiate layers on a map by automatically using a different color for new pushpins. A powerful addition to the logistics and operations tools is the Market Share (Huff Model) Wizard that allows you to estimate your market coverage versus the competition for new or proposed locations. More...
How to Map Territories and Market Areas
How you define your markets and territories can seem daunting. You are faced with questions such as: Where are my competitors? How do I avoid cannibalizing markets? How do I effectively deploy my sales teams? But, when approached through mapping software, this task will become a valuable and even an exciting part of your job.
There are many ways that you can define your regions, and for many different purposes, ranging from seeing where your customers live, defining franchise territories, and assigning sales reps, to exploring competition. Surprisingly, few map tools provide these capabilities in a comprehensive and easy-to-use way.
Read on to learn how to map your territories and market areas using tools that best fit you and your organization!