The Mapping Software Behind America's Viral Maps Just Got Faster and Smarter

NEWTON, MA (USA) - You have probably seen a Maptitude map without knowing it. The data behind recent headlines on America's best fast-food burger, the map of Massachusetts' remarkable Dunkin' density, the local study that found Montana is obsessed with motorcycles: all were built with Maptitude, the business mapping software that companies large and small use to design sales territories, plan routes, and choose store locations. Today, Caliper released Maptitude 2026, its fastest and most capable version yet.

IHOP versus Waffle House market share by Florida county division, built with Maptitude 2026. Market-share maps like this use the same site-selection and sales territory tools businesses rely on every day.

Maptitude turns spreadsheets and location data into maps that drive decisions. Retailers, logistics teams, banks, hospitals, and government agencies use it to see their data on a map and act on what they find. For 2026, the Maptitude drawing engine was rebuilt. In internal benchmarks, large maps with satellite imagery pan up to 5.8 times faster than the previous version. A new AI-powered Get Data wizard in Maptitude Online lets users ask for data in plain English and builds the map for them.

“The maps people share for fun, like where America's burger chains cluster, run on the same software businesses use to plan sales territories and routes. For 2026 we made it faster and easier to use. Even big maps packed with satellite imagery stay smooth as you pan and zoom, and in Maptitude Online you can build a data map just by asking for it in plain English.”
Stewart Berry, Vice President of Product Management, Caliper Corporation

Key Highlights of Maptitude 2026

• Faster maps. A rebuilt drawing engine keeps large maps with imagery and many layers responsive while panning and zooming, plus new keyboard shortcuts for navigation.
• AI-powered data search. A new Get Data wizard in Maptitude Online builds maps and data from plain-English requests, with no need to know variable names.
• Smarter sales territory management. Right-click bulk reassignment of areas, faster creation on large datasets, and tooltips that show the full territory hierarchy.
• More routing and reports. Four new PDF direction report formats, the ability to avoid specific streets or types such as ferries, and U-turn prevention.
• Fresh data built in. Up-to-date street maps, the latest US Census demographics down to the neighborhood level, and population projections through 2054, so you can see where growth is heading, not just where it is today.

Maps That Make the News

Free Maptitude maps appear regularly on topics from craft breweries and roller coasters to election results and home prices. National and trade outlets, including Men's Journal, Vox, Big Think, and The Washington Post, have featured them. One map, showing that more than 80 percent of Massachusetts residents live within two miles of a Dunkin', anchored a video by The Bulwark, a political outlet with over 1.6 million YouTube subscribers, that drew more than 163,000 views in its first 16 hours. Maptitude maps are also a favorite on Reddit, where they have been viewed more than 5 million times, including a market-share map of IHOP versus Waffle House with over 200,000 views and a map of how U.S. ZIP Codes nest together with nearly 900,000. The full gallery is at the Maptitude Featured Maps page, and any of them can be recreated by a business in minutes using its own data.

Recognized by Independent Reviewers

Maptitude is consistently recognized in independent, user-verified reviews. Info-Tech Research Group named it the 2026 Data Quadrant Champion for Geographic Information Systems, with the highest composite score in the GIS category (8.4 out of 10) and six Top Feature awards, all drawn from verified user reviews. In that report, 94 percent of users said they would recommend Maptitude and 99 percent planned to renew. G2 also named it a Top Software Product in its 2026 Best Software Awards, and Maptitude holds a 4.7 out of 5 rating from 148 reviews on G2. Maptitude 2026 is available today for desktop and online use, starting at US$795 for a 10-year license that includes the full U.S. Country Package, with subscription options also available. It runs on Windows, or in any web browser via Maptitude Online. Organizations can start a free trial or request a demo.

For more information about Maptitude, please visit the Maptitude website.

About Maptitude

Maptitude is a GIS, mapping software, and location intelligence platform developed by Caliper Corporation. Launched in 1995, Maptitude empowers thousands of organizations worldwide, from Fortune 500 companies to government agencies and nonprofits, to harness the full potential of location intelligence. Its advanced spatial tools and extensive built-in demographic data enable precise site selection, market analysis, sales territory design, and optimized routing, while minimizing the need for costly third-party data purchases. Available for both desktop and online use, Maptitude integrates with popular data platforms and is accessible to both GIS professionals and business users. Maptitude also supports educational initiatives with free licenses for students and educators.

Media Contact:
Maptitude: info@caliper.com
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1172 Beacon St., Suite 300, Newton MA 02461, USA