Alternative to Maptive

Maptitude vs. Maptive: Why Maptitude Is the Better Choice

Maptitude and Maptive are both business mapping tools, but they differ in their features, data offerings, and deployment options. Maptitude is available as both an intuitive feature-rich desktop GIS and an easy-to-use cloud/online solution, providing unmatched analysis tools, included data, and flexible use cases. Maptive, on the other hand, is a cloud-only tool built on Google Maps, focused on basic data plotting and map sharing.

Category What Users Say About Maptive What Users Say about Maptitude
Territory Mapping Limitations “Only offers basic polygon tools and simple grouping. Not suitable for serious territory work.” “The best territory mapping tool I’ve used in 20 years. Extremely precise.”
Accuracy and Geocoding Reliability “The geo-coding of addresses doesn't always seem to function properly… placing pins in different countries.” “Maptitude produces very accurate maps and data. It hasn’t crashed on me once.”
Performance with Large Datasets “With large datasets, there can be lag, and the software may sometimes crash or freeze during heavy tasks.” Handles large datasets perfectly… powerful and fast GIS functionality.”
Data Quality and Coverage Outside U.S. “Some data may be outdated, especially for locations outside the US.” “The on-board demographic information is extremely helpful and kept up to date.”
Feature Depth / Advanced GIS Tools “I wish it had more advanced features like ArcGIS or MapInfo… it's more basic than full GIS.” “Extremely feature-rich… does everything a GIS should do and more at a fraction of the cost.”
Mobile Limitations “I dislike the most… the fact that I can't use it on my smartphone.” “Works exactly how I need it to across my systems.”
Stability / Bugs “Uploading file… it just freezes. Major error.” “Rock-solid software. Easy to learn, extremely reliable.”
Data Integration Problems “Integration with Google Sheets has accuracy issues” and “challenging to work with.” Importing data is effortless. It just works.”
Value for Money “Price is too high for the feature set… not worth it for what it can actually do.” Unbeatable value. Industry-leading GIS at a reasonable price.”
Professional Use Suitability Better for beginners… limited if you need advanced GIS or heavy analysis.” Professional-grade GIS for analysts, researchers, and enterprise teams.”
Business Reputation Very small company with an overseas development team. Well-established and respected GIS company with USA-based Development, Sales, and Support Teams.

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Here's a more detailed comparison of Maptitude vs. Maptive:

Maptitude Maptive
Features Offers a broad range of mapping and analysis tools including territory creation, drive-time rings, clustering, demographic analysis, and more. Focuses on basic features like plotting, radius drawing, and simple territory creation.
Data Includes free ZIP Code, boundary, demographic, and business data. Uses Google Maps data.
Installation Available as a cloud-based solution (Maptitude Online) or as a secure desktop app. Cloud-based, browser access only.
Updates Cloud version has continuous and instant, live updates; desktop version updated annually, with features and improvements released throughout the year. Instant, live updates.
Cost More affordable than Maptive with far more data and capabilities included. Higher cost for fewer features.
User Interface Designed to be intuitive, desktop is recognized as one of the easiest-to-use GIS platforms. Simple and accessible for basic mapping needs.
Mobile Use Maptitude Online works across browsers and mobile devices. Browser-accessible on all platforms.

Maptive vs Maptitude Comparison: Pricing and Features

If you need powerful, easy-to-use mapping and analysis tools with built-in data and flexible deployment (online or offline), Maptitude is the clear choice. If you're considering Maptive for its simplicity, Maptitude Online offers the same ease of use, plus more features, more data, and better value.

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Map More of Your Data

Maptitude and Maptitude Online provide more mapping options than Maptive, allowing you to map by address, ZIP Code, city, state, county name, county ANSI code, Census Tract code, or coordinate.

Maptitude Online geocoding options

Accuracy Matters: Drive Time Polygon Tool

Don't settle for crude, blocky, inaccurate drive-time rings. Correct travel time maps are critical to knowing your service areas, seeing where your customers are, and underpinning revenue and cost savings. Unlike Maptive, Maptitude has highly accurate drive-time boundaries.

Maptitude Drive-Time Polygons around stores and customer travel-time theme

Unlimited Optimization: Routes and Stops

Don't get stuck with limited route planners. When you're managing real-world logistics, delivery, or field operations, every extra stop counts. Unlike Maptive, which limits you to as few as 25 optimized locations (73 total stops), Maptitude delivers true scalability. You can plan, optimize, and analyze routes with unlimited stops, all within one powerful, precise system. No caps: just smarter, faster, fully optimized routing at any scale.

Maptitude unlimited route optimization software

Testimonials: Organizations That Successfully Use Maptitude Mapping Software

Choosing the right mapping solution can be time-consuming. Fortunately, Maptitude has emerged as the clear choice for all types of organization, offering a seamless experience and a wealth of features. Here's what some satisfied users have to say:

Michael Ruotolo

“Great Map Software. Works perfectly for our needs. Building territories are simple and we just used the heat map functionality to adjust our service routes. Pros: Fair Price - a great amount of data is included with the software and their support is awesome. Cons: not much - fairly intuitive to navigate. Maptive, Mapline...were a lot more expensive and have to purchase additional data.”

  Michael Ruotolo
VP of Franchising, Bull Bag
Deerfield Beach, Florida
Rima Idir

“The software is very easy to use and can do a lot of analysis. It has helped me a lot with making strategic decisions for my analysis.”

  Rima Idir
Remarketing Strategy Analyst
Kubota Corp.
Kevin Wozniak

Fantastic product which facilitates breakthrough ideas for their clients; and [the] team provides white glove service to ensure that their customers can extract the full value of the Maptitude product!”

   Kevin Wozniak
Global Finance Director
PPG Industries
Amazon

“Pros: Cost. Much easier to reach a purchasing decision. I loved the integrated country data package so I didn't have to download census layers and other info - it was all built in.”

 Alex Martin
Sr. Program Manager, Amazon
Seattle, Washington
Qdoba

“I've been using Maptitude for more than 15 years. It is simply the best tool available for businesses that need a market planning mapping and data resource. It can do everything I need it to do - from the very simple to the complex. It integrates nicely with other programs and file types making analysis and presentation very easy. I highly recommend Maptitude to firms who need a function-rich GIS mapping solution. It is the best!”

 Mike Sawyer
Market Planning, Qdoba Mexican Eats

“Pros: Helps Innovate; Continually Improving Product; Reliable; Performance Enhancing.”

 Francis Wilson
Coca Cola Canada Bottling Ltd.
Toronto, Ontario

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Maptitude Online

Even without a copy of the desktop product, any Maptitude Online subscriber can:

  • Upload Excel or CSV data, or copy and paste your locations, or even type your addresses
  • Batch geocode/pushpin address, ZIP Code, and city locations
  • Create sales territory maps from tables or interactively, and visualize territories on an area layer such as ZIP Codes, Counties, or States
  • Create thematic visualizations such as color/heat maps, pie charts, cluster/bubble, density/hot-spot, symbol, and size themes
  • Create radii/buffers/circles, straight line influence areas, weighted centers, and drive-time rings
  • Create demographic report PDFs and overlays
  • Use drawing tools to measure features, to add shapes to maps, and to download demographics by shape as an Excel report
  • Share maps publicly or privately
  • View, query, select, and filter tabular data and map layer features
  • Export map images
  • Create multiple selections on a layer allowing you to analyze subsets of your data
  • Modify maps (hide, delete, or add layers/spreadsheets, selections, themes, styles, labels, or analytics)
Maptive Alternative - Maptitude Online GIS map of territories

Maptitude Online map of territories balanced by population

Maptive Alternative - Maptitude Online map of 5-minute interval drive-time rings from store location

Maptitude Online 5-minute interval drive-time rings around a store location

Maptive Alternative - Maptitude Online GIS

Maptive alternative, Maptitude Online, GIS map of customers and radius from central depot

Maptive Replacement - Maptitude Online SaaS

Maptive replacement, Maptitude Online, SaaS cluster map of customer concentrations

Maptitude Calculates Detailed and Accurate Drive Time Rings! Don't settle for Crude Results.

This interactive map shows median income for U.S. ZIP Codes and detailed, 30-minute drive-time rings around major U.S. airports.

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Desktop Maptitude

There are many benefits when you use Maptitude mapping software as an alternative to Maptive™:

  • Upload your maps to Maptitude Online
  • Own your maps: Never lose access to your maps and data just because your subscription has expired
  • Maptitude has unlimited offline geocoding (also called pin-mapping or address/postal/ZIP Code mapping) that does not require your sensitive locations to be uploaded to the Cloud
  • Maptitude allows unlimited transactions, freeing you from credit limits and additional charges
  • Maptitude does not have annual subscriptions
  • Maptitude has a full suite of mapping tools
  • Maptitude does not require you to upload your data to the Cloud
  • Maptitude can be run completely offline, even without an Internet connection
Maptive replacement - Drive-time rings map and customers filtered by travel time

Maptitude mapping software Maptive replacement drive-time rings

Maptive alternative - Hierarchical territories

Hierarchical territories created with Maptitude mapping software alternative to Maptive

Maptive replacement - Huff Model market share map created with Maptitude mapping software

Market share map created with desktop Maptitude

Maptive alternative - Routing

Delivery route that minimizes cost created with Maptitude desktop software alternative to Maptive

With Maptitude you will be able to:

  • Quickly see the information and trends hidden in your geographic data
  • Create 3-D maps, heat maps, territories, drive-time rings, hot-spots, charts, and reports
  • Import, analyze, segment, and report on data in almost any format
  • Map your data for any country in the world: where available use demographic, address, zip code, post code or county boundary data
  • Use location intelligence to filter and categorize data
  • Print, export, manage, and share your results
  • Contact the Maptitude Support Team via phone and email!
  • Use Maptitude mapping software and start seeing better maps and better results – Now!

Maptitude is the most competitively priced of the Maptive alternatives and enables organizations and businesses to use their location-based data to improve decision making. Why spend more for less?

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Blog: Why 70% of Fortune 50 companies rely on Maptitude

    Learn more about Maptitude     Learn More About Maptitude Online

Maptitude Demo

The best mapping software and Maptive replacement! Here's why:

√  Maptitude is the easiest-to-use full featured mapping software, and includes powerful tools such as multi-ring drive-time zones

√  Maptitude has no subscription fees, and supports secure off-line data storage

√  Maptitude provides fully customizable maps with unlimited point icons

√  Maptitude has unlimited pin-mapping/geocoding

√  Maptitude includes free mapping data and demographics covering everything from population statistics to business locations, postal/ZIP Codes, and more!

What is the difference between Maptitude and Maptive?

  • Maptitude supports more platforms. Maptitude has a Cloud-based version. Maptitude also has a desktop Windows version. What this means is that no matter which browser or operating system you use, there is a Maptitude solution. In addition, Maptitude has both subscription and non-subscription options.
  • Maptive only has subscription options locking you in to recurring payments. Also, because Maptive only has a Cloud-based version, it supports only basic mapping operations, being limited to what can be done in a browser.
  • Maptive only offers a 10-day trial, while Maptitude and Maptitude Online have 30-day trials allowing you to fully explore the software before making a purchase decision.
  • Maptive is much more expensive per user than Maptitude. Maptitude is many times more affordable than Maptive, especially if you choose Maptitude Online.

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Maptive Support vs Maptitude Support

Based on user reviews, some of the main complaints about Maptive include occasional slow performance or bugs when uploading large data files1 2 3, limited mobile functionality2, and technical glitches2. Some users also expressed dissatisfaction with the fact that a layered map in Maptive consists of multiple maps and is not as customizable as individual maps1.

Maptitude, on the other hand, addresses these issues effectively. It offers robust data visualization and spatial analysis capabilities that are not only powerful but also user-friendly4. Maptitude has a comprehensive toolset, including its unique features for business mapping, territory mapping, route planning, and sales and marketing mapping, ensuring a smooth and efficient user experience5. Furthermore, Maptitude provides complete support for hierarchical sales territories, allowing businesses to better optimize their sales territories for visualizing sales data, balancing workloads, optimizing routes, tracking performance, sharing maps, and making informed decisions. Unlike Maptive, Maptitude allows for extensive customization, enabling users to create visually stunning maps, visualize data from spreadsheets, estimate populations, locate customers, build custom territories, generate heat maps, and much more. So, choose Maptitude for a superior, hassle-free mapping experience.

Raymond Kwock

“Amazing product at a great value with even better customer service! The benefits have been providing invaluable insight to upper management regarding what kinds of opportunities are out there and consequently, giving the company a chance to grow via acquisitions. Moreover, the additional features within Maptitude allow you to identify new areas of growth or new markets to enter given the plethora of demographic data it has embedded within the software.”

  Raymond Kwock
Senior Financial Analyst
AutoNation
Esat Angun

“We use Maptitude extensively for running complex Territory Alignment scenarios. The depth of the product, its total utility and functionality is immense. Import-Export capability with Excel is seamless. It is easy to work with and Maptitude support is second to none. My complements to the Maptitude team: They have created a solid product and it is one of the best software investments we have made as an organization.”

Esat Angun
Director - Sales Operations, Octapharma, USA
Hoboken, New Jersey
Josh Suzio

“Great product and customer support. Its extremely user friendly and the maps are easily customized to display the information our clients are most interested in. Their customer service is second to no one and they've always worked to resolve any minor issues I've ever had.”

Josh Suzio
GeoDataVision
Hartford, Connecticut
Mike Kirkpatrick

“They continually outpace the industry with customer support and provide it in a timely manner. If you are looking for a premier organization that provides cutting edge product and service, Caliper is the company to call. I have taken our organization to an entirely different level with the capabilities of Maptitude. I'm able to plot sales or potential and pull data out of the map to effectively summarize and give results.”

 Mike Kirkpatrick
Dealer Development Manager Paccar Parts/ TRP at Paccar Parts
Austin, Texas

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