By Stewart Berry
24 January 2024
Maptitude is the best Microsoft Streets and Trips™ alternative. The trip planning tools in Maptitude identify optimal routes for travel and deliveries. They calculate the distances between destinations and produce driving directions. Streets & Trips has been discontinued and Maptitude is the best replacement.
In today's world, personal GPS systems are ubiquitous, thanks to the convenience of mobile devices. However, it's essential to remember that digital maps are a relatively recent invention.
With the introduction of MapQuest in 1996, personal digital mapping slowly became accessible to the public. This revolutionized personal navigation and left a profound impact on various industries, including field sales.
Before Waze, Google Maps, and OpenStreeMap, a team from the UK developed a software known as Autoroute. It quickly gained widespread popularity and in 1994 Microsoft recognized its potential and acquired it. It and its sister products were eventually merged and renamed as Streets and Trips in North America in 2000.
For 14 years, Streets and Trips served as a cornerstone mapping and routing program, along with Microsoft MapPoint and AutoRoute, laying the foundation for routing and directions tools. These products provided users with detailed street maps, business listings, and the ability to create multi-stop routes efficiently .
As the software evolved, it introduced features that are now commonplace in online navigation tools, including real-time weather updates, traffic monitoring, and construction alerts. Its user-friendly interface and vast database with over six million miles of mapped roads made it an indispensable tool.
However, in 2013, Microsoft made the decision to discontinue Streets and Trips, and by 2015, it had ceased support for the product. This strategic move was part of Microsoft's redirection of resources toward Bing, a web search engine aimed at competing with Google.
While Microsoft hoped that Bing Maps would become a strong competitor to Google Maps, the reality proved to be more challenging. Streets and Trips users were encouraged to transition to Bing Maps, but this change left a void in the enterprise market. Bing Maps, primarily designed for consumers, couldn't fully meet the needs of sales professionals and other businesses that relied on Streets and Trips. Maptitude mapping software has filled this void by providing outstanding and affordable analysis tools that suit the needs of businesses.
Streets and Trips bid farewell to its loyal users, leaving behind a legacy of innovation in mapping and routing technology. While its discontinuation was part of a broader corporate strategy, the software played a unique role in serving the enterprise market. As the digital navigation landscape continues to evolve, we remember Streets and Trips as a pioneering force in the world of digital mapping.
AutoRoute, Streets & Trips, and MapPoint were discontinued on December 31, 2014. MapPoint was Microsoft's flagship mapping product. Online support was available for the products through July 14, 2015. Maptitude is a location-intelligence software covering all the areas that Streets & Trips covered.
The top 4 benefits of this Streets & Trips replacement are:
“We purchased Maptitude for a yearly mapping project. We are a non-profit charitable organization and our volunteers deliver gift bags to all 930 member families. It was my task to map 85+ delivery routes to all member families in our local area. I was seeking a substitute for Microsoft Streets and Trips. Maptitude is like Streets and Trips on steroids. I think there is probably not much Maptitude can't do...But I like the ability to customize the map points with a staggering array of colors and shapes. I can save the maps, make PDFs, optimize routing. Everything I need—plus. Thank you Maptitude.”
The top 7 benefits of this Streets & Trips alternative are:
A trip can involve many different stops/waypoints. Maptitude helps you decide the best order to visit them. Most importantly, Maptitude lets you choose what type of route you want:
The best route can mean different things to different people. Often the best route is the one that is the fastest. Others prefer the path that is shortest in terms of mileage. Or a trip that maximizes use of highways or avoids population centers:
Maptitude has the features of Microsoft Streets and Trips 2013 and can meet all the above demands. Maptitude uses an accurate and up-to-date street database. Maptitude handles one-way streets, and supports display of these on the map.
You can easily get started planning your route by simply clicking in a map on all the places you want to visit. You can also locate stops/waypoints by typing an address. Or automatically by using addresses in an Excel spreadsheet, table, or database. Select the customers to visit in a customer point layer, and Maptitude determines the best route to use to visit them.
There are also additional best route tools that allow you to:
|Streets & Trips 2013
|Create custom maps with your own data
|Plan multi-stop routes
|Calculate distances between destinations
|Produce driving directions
|Plan multi-vehicle routes
|Create multiple drive-time rings for multiple points
|Accurate and up-to-date street database
|Advanced data analysis and visualization tools
|Real-time collaboration and data sharing features
|Sales territory mapping
|More expensive, but with wider range of features and capabilities
|Discontinued since 2013
|Actively developed and supported
In the dynamic sector of field sales, efficient route planning isn't just a matter of convenience—it's a strategic necessity. For businesses seeking a robust replacement for Streets and Trips in optimizing field sales rep routing, Maptitude emerges as the ultimate solution. Maptitude provides features and advantages that make it the best replacement for Streets and Trips, particularly for businesses focused on elevating their field sales operations.
Field sales reps often have a multitude of stops in a single day. The advanced routing capabilities of Maptitude outperform other applications in optimizing routes with multiple stops, considering factors such as traffic patterns and distance. This results in more efficient and time-effective routes, allowing reps to maximize client visits and minimize unproductive travel time. Maptitude can even route and optimize a multiple-vehicle fleet simultaneously.
Maptitude is purpose-built for businesses, and its territory management capabilities set it apart. For field sales teams, defining, analyzing, and optimizing sales territories is integral. Maptitude excels in providing the tools needed to streamline territory management, ensuring that each field sales rep is strategically covering their designated areas for maximum outreach.
“Maptitude is helping our organization plan our field service territories and control our travel and response time.”
Beyond route planning, Maptitude offers a comprehensive suite of data analysis tools crucial for businesses. Field sales reps can leverage demographic data, customer information, and sales data to make informed decisions. This data-driven approach enhances route planning, enabling reps to prioritize high-value prospects and opportunities efficiently.
Maptitude understands that businesses have unique requirements. Its customization options go beyond basic mapping, allowing businesses to tailor maps to their specific needs. Whether it's incorporating branding elements or highlighting key data points, Maptitude ensures that the mapping tool aligns seamlessly with the distinct requirements of each business.
Integration with existing business datasets is crucial for maximizing the utility of a mapping tool. Maptitude supports the import and export of most data formats, facilitating seamless integration with customer databases, CRMs, sales data, or any other relevant information. This ensures that businesses can leverage their existing data alongside the mapping tool.
Field sales reps require tools that are not only powerful but also user-friendly. The intuitive interface of Maptitude ensures that reps can quickly and easily plan their routes, navigate through the software, and make on-the-fly adjustments as needed. This user-friendly approach enhances the practicality of the tool for sales professionals operating in the field.
“They continually outpace the industry with customer support and provide it in a timely manner. If you are looking for a premier organization that provides cutting edge product and service, Caliper is the company to call. I have taken our organization to an entirely different level with the capabilities of Maptitude. I'm able to plot sales or potential and pull data out of the map to effectively summarize and give results.”
Maptitude recognizes the critical role it plays in business operations. The tool is backed by a responsive customer support team that understands the unique needs and challenges faced by businesses. This level of support ensures that businesses can rely on Maptitude to address any issues promptly, minimizing disruptions to their field sales operations.
“We use Maptitude extensively for running complex Territory Alignment scenarios. The depth of the product, its total utility and functionality is immense. Import-Export capability with Excel is seamless. It is easy to work with and Maptitude support is second to none. My complements to the Maptitude team: They have created a solid product and it is one of the best software investments we have made as an organization.”
Maptitude is the best replacement for Streets and Trips, particularly for businesses focused on optimizing field sales rep routing. Its tailored territory management, data-driven decision-making tools, optimized routing capabilities, customization options, seamless data integration features, user-friendly interface, and responsive support collectively position it as an indispensable tool for businesses aiming to elevate the efficiency of their field sales operations.
“We have found Maptitude to be a really useful piece of software. It allows us to quickly and easily represent various data geographically, and the ease of functionality and ability to layer data makes it really user friendly. It has, among other things, helped us develop our sector-leading delivery service and understand areas that require focus from our sales teams.”