A density grid (or heat map) is a way to visualize and analyze point data by transforming the points into a regular grid. Each resulting grid cell is assigned a value that is determined by the density of nearby points, optionally weighting each point using a weighting value.
Density grids are useful for mapping crime data to show hot spot locations, mapping vehicle miles traveled to spot areas of congestion and higher air pollution, and analyzing the pattern of clients around a store weighted by the cost of their purchases.
Maptitude Mapping Software gives you all of the tools, maps, and data you need to analyze and understand how geography affects you and your business. Create informative density grid maps that illustrate the geographic component of your data.