NEWTON, MASSACHUSETTS (USA) - Caliper is excited to announce the release of ZIP Code Business Count data for Maptitude 2018 users. This new map layer includes the total number of businesses by type (by 6-digit North American Industry Classification System or "NAICS" codes, formerly known as SIC codes). For each business type (e.g., Full-Service Restaurants) you can see the number that fall into each employment size category (e.g., Full-Service Restaurants with 1-4 employees, Full-Service Restaurants with 1000+ employees, etc.).
These data are useful for businesses because they allow for analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and developing budgets. Government agencies use the data for administration and planning.
The downloaded layer can be added to any Maptitude 2018 map.
Caliper Corporation develops state-of-the-art Geographic Information Systems (GIS) software. With a focus on usability, Maptitude is designed to be a cost-effective, professional mapping software product. Maptitude enables organizations to leverage their location-based data to improve decision making and planning, while minimizing expenditure through competitively priced solutions.
"[Maptitude] imports and exports data back and forth to and from Excel, allows Dataviews to be edited from other geographic files (counts of point data within areas, distances from points or area centroids, etc.), allows color combinations based on templates or user choices, and even allows users to tap into Census data....In addition, the datasets that Caliper makes available for free for users are amazing."
Marketing Professor, University of Alabama