Location Technology – What is Location
Technology – Definition
Location technology is hardware and software (such as
Maptitude mapping software) that allow you to leverage space,
place, time, and geography in order to make more informed decisions
using data that have a geospatial component.
Benefits of Location Technology
Most data in spreadsheets and databases have a place-based component
that is created or measured and analyzed using location technology.
Two-dimensional (2-D) maps are a great way to visualize your
organization’s tabular records, allowing you to
quickly see the information and trends hidden in your geographic
Just as we have all used digital maps and directions
because they are an intuitive way for people to understand and
analyze data, it is also true that three-dimensional (3-D)
information systems (GIS) are a powerful platform for
understanding and working with big data, such as that for
transportation systems. When you zoom in on a
3-D GIS simulation, you are
essentially filtering by space and time what would otherwise be a
huge amount of raw and complex data. For example, if you are
planning a new shopping mall, you can show members of the public
what impact it would have on their evening commute by dropping into
one of the simulated vehicles. And rather than forcing them to
relive their future commute, you can speed up the simulation
allowing an exploration of several what-if scenarios so that
stakeholders can decide on the best possible plan.
Impacts of Location Technologies
Location technologies can use data from an organizations’ systems
and in a wide variety of file formats. This ability to merge and
overlay datasets exposes errors and holes in data collections,
resulting in a need to standardize, synchronize, and clean the
information held in disparate sources.
Being able to analyze and share location information
via location software empowers an organization to make better
informed decisions when:
Location Technology Examples
Location technology companies include organizations such as Caliper
Corporation that produce location software such as Maptitude mapping
software. Maptitude uses integrated location-based data to enhance
your own results, adding
location intelligence to your "business intelligence" toolkit.
Location technology platforms such as
Foursquare use data on customers to rank different types of
businesses, such as fast-food chains, with
Maptitude user Hardees (CKE Restaurants) highly ranked.
Location tools are powerful and versatile and can be used in most
industries to explore a variety of tasks
GPS Mapping Software
With Maptitude map software and a GPS receiver that determines your location
with reference to GPS satellites you can perform GPS tracking with a portable Windows
device. More on GPS location tracking...
Maptitude provides an extensive amount of location data that
supports the analysis of location services. You can visualize
the geographical location of your sites or those of your
competitors to determine unexplored markets, untapped consumer
segments, or for a range of other applications such as
monitoring and planning for location based advertising.