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Maptitude Mapping Software

WEBINAR: Advanced Trade Areas with Maptitude

August 2023 | 25:09

Professor Alex Arifuzzaman (Toronto Metropolitan University & Schulich School of Business) demonstrates how you can leverage the tools in Maptitude to delineate trade areas using a variety of methods. Techniques discussed include radius maps, Thiessen polygons, modified Thiessen polygons, drive-times trade areas, drive-time influence areas, and distance drapes.

0:00 - Introduction
4:08 - Radius Bands
6:06 - Thiessen Polygons
8:08 - Improving Thiessen Polygons
13:27 - Drive-Time Trade Areas
15:31 - Drive-Time Influence Areas
19:09 - Distance Drapes