Custom Maps Made Easy with Maptitude Mapping Software

Create maps that match your business needs with Maptitude. Whether you're visualizing customer data, drawing territories, or preparing reports, Maptitude gives you full control over the look, feel, and function of your maps. Use this guide to explore how you can customize maps to make your data more accessible, informative, and visually compelling .

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In this article:

Customize the Look and Feel of Your Maps

Control Colors, Symbols, and Map Styling

Maptitude allows you to personalize the appearance of your maps by adjusting:

  • Region and area colors
  • Line widths and border styles
  • Point symbols and icon shapes
  • Fill patterns and textures

These visual tools help you clearly differentiate data categories, highlight key features, and align your maps with your brand or presentation needs.

Customize the colors, symbols, and map styles in your maps
A different styled version of the same map

Enhance Maps with Advanced Visual Options

Beyond basic styling, Maptitude includes advanced display options:

  • 3D building visualization in urban areas
  • Shaded relief backgrounds for topographic clarity
  • Color palettes optimized for color-blind accessibility

These enhancements improve both usability and presentation, especially when sharing maps with diverse audiences.

Visualize Data with Thematic Maps

Use thematic mapping to display data-driven patterns. Maptitude lets you shade areas based on:

  • Sales volume
  • Population density
  • Income brackets
  • Delivery frequency

Choose from graduated colors, patterns, or charts to best represent your data.

A map that uses color to show population density and charts to show home values by ZIP Code in Charleston SC

Color and chart themes can illustrate geographic patterns in your data. You have complete control of the colors and chart styles.

A map that uses different size icons to show sales volume and colors to show territrories for customers located in Denver CO

Customize the fill colors, sizes, and opacity of featuers with size and color themes to convey your message.

Create Interactive Heatmaps

Heatmaps are ideal for identifying concentrations and activity levels. With Maptitude, you can:

  • Visualize incident hotspots
  • Highlight customer density
  • Reveal usage patterns across a region

This tool is especially helpful for marketing, logistics, or public services.

Visualize hotspots with heavy concentration

This heat map based on automobile dealerships in the Los Angeles area makes areas with many dealerships stand out.

Estimate the demographic characteristics around hot spots

Overlay a radius on a heat map to identify the demographic characteristics of your primary audience.

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Add Labels, Annotations, and Custom Data Layers

Dynamic Labeling by Data Fields

Maptitude can automatically label map features using values from your data:

  • ZIP Codes, names, or ID numbers
  • Sales totals or other numeric metrics
  • Custom text fields

Label styling options let you control placement, font, size, and visibility thresholds.

Custom map labels in a Maptitude map

Drawing Tools for Clarity

Use drawings to call attention to important areas. Add:

  • Custom text notes
  • Arrows and leader lines
  • Highlighted shapes or regions

Annotations are useful for internal reviews, presentations, or reports.

Layer Your Own Data Sets

You can import and overlay a wide range of formats:

  • Excel spreadsheets
  • GIS files (shapefiles, KML, GeoJSON)
  • CSV and database exports

Maptitude supports multi-layered mapping, letting you combine:

  • Customers
  • Competitors
  • Routes
  • Infrastructure

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Define and Optimize Custom Territories

Create and Edit Sales or Service Areas

Draw or define your own territories using:

  • ZIP Codes
  • Counties or districts
  • Custom-drawn boundaries

You can adjust these areas manually or based on business logic.

Balance Territories with Built-in Data

Maptitude includes demographic and economic data that lets you balance territories by:

  • Population
  • Household income
  • And hundreds of other variables

This helps create fair, efficient, and data-informed service areas or sales zones.

Custom territory Maptitude map

Create your own balanced territories based on demographic data, such as these territories based on population, or based on your own sales or customer data.

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How to Make Custom Maps in Maptitude

Getting started is straightforward:

  1. Load or import your data
  2. Choose a base map and theme
  3. Apply styling options for color, labels, and symbols
  4. Add custom drawings or overlays
  5. Define territories if needed
  6. Save your map or export it for sharing

Whether you're making a single-use map or reusable template, Maptitude keeps the process flexible and intuitive.

Why Maptitude is the Best Tool for Map Customization

Maptitude offers the perfect mix of power, ease of use, and affordability.

Standout Features:

  • No GIS experience required
  • One-time purchase or subscription
  • Unlimited data layers and styling tools
  • Includes nationwide demographics and business data
John Cochran

“Maptitude is incredibly user-friendly. It can be very intimidating to use a new geospatial tool without formal training. With Maptitude, I started with no training and quickly became the in-house expert at my company. We are locating new stores, optimizing existing footprints and quantifying local market opportunities. I learn something new every time I open Maptitude and it certainly has become the go-to tool for our geospatial analytics.”

   John Cochran
Strategic Analyst, PPG Industries
Cranberry Twp, Pennsylvania
Josh Suzio

Great product and customer support. Its extremely user friendly and the maps are easily customized to display the information our clients are most interested in. Their customer service is second to no one and they've always worked to resolve any minor issues I've ever had.”

   Josh Suzio
GeoDataVision
Hartford, Connecticut

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Frequently Asked Questions About Map Customization:

Do I need GIS experience to customize maps in Maptitude?

No. Maptitude is designed for professionals without GIS backgrounds. Wizards and preloaded settings make it easy to build and style maps.

What types of data can I import to customize my maps?

You can import Excel files, CSVs, shapefiles, KML, GeoJSON, and more. Maptitude geocodes the data and lets you immediately start customizing.

Can I save and reuse my map templates or styles?

Yes. You can save map styles, templates, and themes for future use, which helps ensure consistency across projects or teams.

Get Started with Maptitude Mapping Software

Need help? Explore our video tutorials or reach out to our team for personalized assistance.

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