“The package offers ease of use, an extensive range of functions and capabilities, and a wealth of data.” Nick Nicholas The Demographers Workshop Sydney, Australia

“Maptitude allows me to know my market by demographics. It is a key tool is determining emerging markets for products as well as identifying like markets to capitalize on success of a product. It also allows me to then graphically present the locations of the winning markets. I have used this software in an older version and came back to them for an upgrade to take my analytics business to the next level.” Janet Weyl Eyeon Consulting for Retail Excellence

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Maptitude is designed to make mapping sales data easy. With Maptitude you can:

Define Your Market

Use the included Australia demographic data to find the characteristics of the people who use your products.

• Identify the demographic characteristics of the areas where your customers live
• Use the analysis tools to aggregate the demographic characteristics within a particular distance of your business locations

Use the included Australia demographics to analyse and evaluate sites.

Find Opportunities

Find locations with desirable demographics before renting marketing lists, buying advertising, or planning new facilities.

“I was in a bind when MS retired MapPoint. I discovered Maptitude in 2009 and have been using the software since then. Once you take time to use the various features, it becomes a joy to use when evaluating different market conditions/situations. I do enjoy using this software.” Rocco A. DiAntonio, Jr. Porsche Cars NA

“I've been using Maptitude for more than 15 years. It is simply the best tool available for businesses that need a market planning mapping and data resource. It can do everything I need it to do - from the very simple to the complex. It integrates nicely with other programs and file types making analysis and presentation very easy. I highly recommend Maptitude to firms who need a function-rich GIS mapping solution. It is the best!” Mike Sawyer Qdoba Mexican Eats

Locate Your Customers

Pin map the locations of your customers so that you can better serve them and better reach them with your sales message.

• Find where your customers or prospects live and identify how well they are served by your existing infrastructure
• Determine where to purchase billboard space, which community newspapers to advertise in, and in which radio markets to purchase time, to best reach your customers
• Map sales data for your aggregate customers by postcode, locality, or sales territory.

The Australia data package includes streets for the entire country with address and postal code ranges that you can use to locate your facilities and customers.

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Build Sales Territories

Create sales territories out of postcodes, localities, states, or any other type of area. Calculate the demographic characteristics of your custom territories and attach your own data to them. For more information, see the Sales Territory Mapping page.

Maptitude customer mapping software makes mapping sales and building sales territories easy.

Use Your Own Data

Maptitude lets you create maps using your own data. Maptitude has direct access for a number of database, geographic, and raster file formats. In addition, you can access your data via ODBC from a number of data sources such as Access, Oracle, or SQL Server. You can also join and aggregate your data to any of the nationwide geographic files included with Maptitude such as postcodes, localities, and states, or to your own custom territories.

Aggregate your data by postcode to spot geographic patterns in your data.

Customise Your Message to a Target Audience

Pinpoint locations that are within your sales area and that have desirable demographic characteristics and plan your marketing campaign message around them.

Find the postal code areas that have high income, large concentrations of people 20-34 years old, or other demographics that you want to target with your marketing campaigns.

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