Sales mapping software such as Maptitude provide ways for you to use maps to analyse and understand how geography affects you and your business. Maptitude is a powerful combination of mapping software and geographic data that provides everything that you need to make informed decisions and get the maximum return on your sales and marketing budget.
Maptitude includes substantial demographic and income data from the Australia Census. Maptitude also includes easy-to-use analysis tools that will allow you to unearth the trends and information hidden in your data.
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“The package offers ease of use, an extensive range of functions and capabilities, and a wealth of data.”
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Maptitude is designed to make mapping sales data easy. With Maptitude you can:
Use the included Australia demographic data to find the characteristics of the people who use your products.
Use the included Australia demographics to analyse and evaluate sites.
Find locations with desirable demographics before renting marketing lists, buying advertising, or planning new facilities.
Pin map the locations of your customers so that you can better serve them and better reach them with your sales message.
The Australia data package includes streets for the entire country with address and postal code ranges that you can use to locate your facilities and customers.
Create sales territories out of postcodes, localities, states, or any other type of area. Calculate the demographic characteristics of your custom territories and attach your own data to them. For more information, see the Sales Territory Mapping page.
Maptitude customer mapping software makes mapping sales and building sales territories easy.
Maptitude lets you create maps using your own data. Maptitude has direct access for a number of database, geographic, and raster file formats. In addition, you can access your data via ODBC from a number of data sources such as Access, Oracle, or SQL Server. You can also join and aggregate your data to any of the nationwide geographic files included with Maptitude such as postcodes, localities, and states, or to your own custom territories.
Aggregate your data by postcode to spot geographic patterns in your data.
Pinpoint locations that are within your sales area and that have desirable demographic characteristics and plan your marketing campaign message around them.
Find the postal code areas that have high income, large concentrations of people 20-34 years old, or other demographics that you want to target with your marketing campaigns.
Sales mapping software is an application that helps businesses visualize their sales operations. It can provide valuable insights into customer behavior, market trends, and sales performance. It helps sales teams to identify opportunities for growth and optimize their sales efforts. Sales mapping software can also be used to create sales territories, assign sales reps to areas, optimize routes for sales reps, and track sales performance over time.
You create a sales map by plotting data points related to past, present, or predicted sales performance on a geographic map. This allows you to visualize and analyze sales patterns in a market, and identify areas that need more attention. Gathering data points can include company purchase and revenue data, market research, competitor information, target demographics, and customer surveys. Use colors and thematics to represent different data points, and consider adding labels to the map to give more information. Once the data is plotted, you can analyze the results to identify potential trends, opportunities, or issues.
Sign up now for a free Maptitude Online account to create your first sales map.
This video provides step-by-step instructions for how to create informative sales maps with Maptitude and the Australia Country Package.
Request a demo of Maptitude to see how you and your team can use sales mapping software to better understand your data!
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