Australia Sales & Marketing Mapping Software

Sales Mapping Software for Data-Driven Business Decisions

Sales mapping software such as Maptitude provide ways for you to use maps to analyse and understand how geography affects you and your business. Maptitude is a powerful combination of mapping software and geographic data that provides everything that you need to make informed decisions and get the maximum return on your sales and marketing budget.

Maptitude includes substantial demographic and income data from the Australia Census. Maptitude also includes easy-to-use analysis tools that will allow you to unearth the trends and information hidden in your data.

	“The package offers ease of use, an extensive range of functions and capabilities, and a wealth of data.” Nick Nicholas The Demographers Workshop Sydney, New South Wales
	“Maptitude is a versatile easy to use GIS platform. It's good value for money and easy to use. [My favorite aspect of the software is the] incorporation of key census data into the platform, drive time, and districting functionality.” Robert Buckmaster Choice Location Strategists Abbotsford, Victoria

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Testimonials: Success Stories with the Maptitude Sales and Marketing Solution

Choosing the right tool for market analysis can be daunting. But with Maptitude, the choice becomes clear. This software is a game-changer for organisations seeking to leverage geographic data. It’s a comprehensive solution that transforms the way businesses approach sales mapping. Here’s what some of our satisfied users have to say:

	“I was in a bind when MS retired MapPoint. I discovered Maptitude in 2009 and have been using the software since then. Once you take time to use the various features, it becomes a joy to use when evaluating different market conditions/situations. I do enjoy using this software.” Rocco A. DiAntonio, Jr. Porsche Cars NA
	“Maptitude allows me to know my market by demographics. It is a key tool is determining emerging markets for products as well as identifying like markets to capitalize on success of a product. It also allows me to then graphically present the locations of the winning markets. I have used this software in an older version and came back to them for an upgrade to take my analytics business to the next level.” Janet Weyl Eyeon Consulting for Retail Excellence
	“I've been using Maptitude for more than 15 years. It is simply the best tool available for businesses that need a market planning mapping and data resource. It can do everything I need it to do - from the very simple to the complex. It integrates nicely with other programs and file types making analysis and presentation very easy. I highly recommend Maptitude to firms who need a function-rich GIS mapping solution. It is the best!” Mike Sawyer Qdoba Mexican Eats
	“Pros: Cost. Much easier to reach a purchasing decision. I loved the integrated country data package so I didn't have to download census layers and other info - it was all built in.” Alex Martin Sr. Program Manager, Amazon Seattle, Washington

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What are the Benefits of Marketing Mapping Software?

Maptitude is designed to make mapping sales data easy. With Maptitude you can:

Define Your Market

Use the included Australia demographic data to find the characteristics of the people who use your products.

• Identify the demographic characteristics of the areas where your customers live
• Use the analysis tools to aggregate the demographic characteristics within a particular distance of your business locations

Use the included Australia demographics to analyse and evaluate sites.

Find Opportunities

Find locations with desirable demographics before renting marketing lists, buying advertising, or planning new facilities.

Locate Your Customers

Pin map the locations of your customers so that you can better serve them and better reach them with your sales message.

• Find where your customers or prospects live and identify how well they are served by your existing infrastructure
• Determine where to purchase billboard space, which community newspapers to advertise in, and in which radio markets to purchase time, to best reach your customers
• Map sales data for your aggregate customers by postcode, locality, or sales territory

The Australia data package includes streets for the entire country with address and postal code ranges that you can use to locate your facilities and customers.

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Build Sales Territories

Create sales territories out of postcodes, localities, suburbs, states, or any other type of area. Calculate the demographic characteristics of your custom territories and attach your own data to them. For more information, see the Sales Territory Mapping page.

Maptitude customer mapping software makes mapping sales and building sales territories easy.

Use Your Own Data

Maptitude lets you create maps using your own data. Maptitude has direct access for a number of database, geographic, and raster file formats. In addition, you can access your data via ODBC from a number of data sources such as Access, Oracle, or SQL Server. You can also join and aggregate your data to any of the nationwide geographic files included with Maptitude such as postcodes, localities, and states, or to your own custom territories.

Aggregate your data by postal code to spot geographic patterns in your data.

Market Gap Analysis - Discover Untapped Opportunities in Your Market

Maptitude excels at revealing areas where demand outpaces supply. With powerful visualisation tools, you can pinpoint underserved regions, identify geographic gaps in your coverage, and target areas ripe for growth. Whether you’re expanding, optimising sales territories, or launching new products, Maptitude helps you find hidden potential that spreadsheets simply can’t show.

• Identify White Space: Quickly detect areas with little to no competitor presence.
• Location Optimization: Analyse proximity to key markets, suppliers, and customers.
• Strategic Expansion: Make informed decisions backed by data-driven geographic insights.

Identify areas with little market competitor presence.

Customer Profiling & Targeting - Turn Customer Data into Actionable Insights

Maptitude allows you to go beyond basic demographics to understand who your customers are, where they are located, and what drives their decisions. You can map customer addresses, analyse purchasing patterns, and overlay demographic data to refine your targeting strategies. This helps you focus your marketing efforts on high-potential segments and regions.

• Visualise Customer Distributions: Spot trends and clusters based on purchase history and behaviours.
• Demographic Overlays: Combine customer data with population demographics for deeper insights.
• Enhanced Targeting: Identify look-alike audiences in new territories to fuel growth.

Visualise concentrations of customers and estimate demographics.

Customise Your Message to a Target Audience

Pinpoint locations that are within your sales area and that have desirable demographic characteristics and plan your marketing campaign message around them.

Find the postal code areas that have high income, large concentrations of people 20-34 years old, or any other demographics that you want to target with your marketing campaigns.

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