21 May 2024
Maptitude sales and market analysis mapping software is the most capable and cost-effective map maker to:
Sales mapping software such as Maptitude provide ways for you to use maps to analyse and understand how geography affects you and your business. Maptitude is a powerful combination of mapping software and geographic data that provides everything that you need to make informed decisions and get the maximum return on your sales and marketing budget.
Maptitude includes substantial demographic and income data from the United Kingdom Census. Maptitude also includes easy-to-use analysis tools that will allow you to unearth the trends and information hidden in your data.
“We have found Maptitude to be a really useful piece of software. It allows us to quickly and easily represent various data geographically, and the ease of functionality and ability to layer data makes it really user friendly. It has, among other things, helped us develop our sector-leading delivery service and understand areas that require focus from our sales teams.”
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“Maptitude allows me to know my market by demographics. It is a key tool is determining emerging markets for products as well as identifying like markets to capitalize on success of a product. It also allows me to then graphically present the locations of the winning markets. I have used this software in an older version and came back to them for an upgrade to take my analytics business to the next level.”
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Choosing the right tool for market analysis can be daunting. But with Maptitude, the choice becomes clear. This software is a game-changer for organisations seeking to leverage geographic data. It’s a comprehensive solution that transforms the way businesses approach sales mapping. Here’s what some of our satisfied users have to say:
“I was in a bind when MS retired MapPoint. I discovered Maptitude in 2009 and have been using the software since then. Once you take time to use the various features, it becomes a joy to use when evaluating different market conditions/situations. I do enjoy using this software.”
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“Using Maptitude to work out the closest members of staff to each store we visit has been incredibly helpful in reducing the travel done by our merchandisers, leading to positive environmental and financial results.”
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“I've been using Maptitude for more than 15 years. It is simply the best tool available for businesses that need a market planning mapping and data resource. It can do everything I need it to do - from the very simple to the complex. It integrates nicely with other programs and file types making analysis and presentation very easy. I highly recommend Maptitude to firms who need a function-rich GIS mapping solution. It is the best!”
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“Pros: Cost. Much easier to reach a purchasing decision. I loved the integrated country data package so I didn't have to download census layers and other info - it was all built in.”
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Maptitude is designed to make mapping sales data easy. With Maptitude you can:
Use the included United Kingdom demographic data to find the characteristics of the people who use your products.
Find locations with desirable demographics before renting marketing lists, buying advertising, or planning new facilities.
Pin map the locations of your customers so that you can better serve them and better reach them with your sales message.
Create sales territories out of postcodes, localities, suburbs, states, or any other type of area. Calculate the demographic characteristics of your custom territories and attach your own data to them. For more information, see the Sales Territory Mapping page.
Maptitude lets you create maps using your own data. Maptitude has direct access for a number of database, geographic, and raster file formats. In addition, you can access your data via ODBC from a number of data sources such as Access, Oracle, or SQL Server. You can also join and aggregate your data to any of the nationwide geographic files included with Maptitude such as postcodes, localities, and states, or to your own custom territories.
Pinpoint locations that are within your sales area and that have desirable demographic characteristics and plan your marketing campaign message around them.
This video provides step-by-step instructions for how to create informative sales maps with Maptitude and the United Kingdom Country Package.
Request a demo of Maptitude to see how you and your team can use sales mapping software to better understand your data!