Caliper Mapping and Transportation Glossary

DEFINITION

What is Greenfield Analysis?

Organizations employ Greenfield Analysis (GFA or "center of gravity analysis") to identify the ideal location and number of distribution facilities. GFA is widely utilized in supply chain planning since it assists businesses in making better strategic choices.

Greenfield analysis allows decision makers to quickly:

  • Determine the best locations of "greenfield" sites based on proximity to customers, minimizing overall transportation cost between supply and demand
  • Determine which customers can be serviced from each facility
  • Determine the optimal number of facilities for the supply chain
  • Determine the optimal geographic location of facilities to minimize costs
  • Determine the number of facilities needed to meet specific demand
  • Explore what-if scenarios for demand and supply changes.
Facility location greenfield analysis map with best two locations identified

GIS Software for Greenfield Analysis

Maptitude Mapping Software gives you all of the tools, maps, and data you need to analyze and understand how geography affects you and your business. Performing greenfield analysis with Maptitude ensures that you maximize use of your time and are easily able to explain your findings to others.

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