Smarter Territory Management: What's New in Maptitude 2025

Author: Stewart Berry

18 June 2025

Territory management isn't just about drawing boundaries: it's about aligning your resources with opportunity. Whether you're optimizing sales coverage, service regions, or delivery zones, Maptitude 2025 delivers a powerful new suite of tools to make your territory planning smarter, faster, and more effective.

If you're still managing territories in spreadsheets or outdated systems, this release of Maptitude has the tools you need and can't find anywhere else.

Smarter, Cleaner Territories - Automatically

One of the best new features is now available: automatic cleanup of territory gaps and errors. Maptitude 2025 introduces tools that make it easier than ever to build complete and logical territories, no matter how messy your raw data might be.

Auto-assign Unassigned Areas

In the real world, boundaries don't always cooperate. When small “holes” appear in your territories (areas accidentally left out), Maptitude can now automatically fill them in, assigning each one to the enclosing territory. It's fast, it's smart, and it ensures that no location gets left behind.

Use this before finalizing your map to ensure no area is missed.

Automatically fill holes within a territory

How to do it:

1. Open your territory layer workspace and access the Territory Manager (Map > Territory Manager Toolbar).
2. In the Territory Manager, click the Options button and choose Auto-Assign Unassigned Holes. Maptitude will merge each enclosed gap with into its surrounding territory, eliminating coverage gaps.

Non-Contiguous Territory Detection

Sometimes territories split apart unexpectedly—think of a stray ZIP Code or Census Block Group added to the wrong team. Maptitude now flags disconnected territory pieces, helping you quickly find and fix breaks in geographic continuity. You no longer have to visually scan complex maps looking for outliers. The software tells you where to look and why.

Use this to ensure that your territories are compact and operationally efficient.

Find non-congtiguous areas automatically

How to do it:

1. Open your territory layer workspace and access the Territory Manager (Map > Territory Manager Toolbar).
2. In the Territory Manager, click the Options button and choose Find Non-Touching Areas. Maptitude will list areas within each territory that are not contiguous, allowing you to isolate and reassign them. There will normally be a territory with a large area in square miles, then the “islands” listed under it with much smaller areas.

Territory Workload Reports

Once your territories are defined, how do you know they're fair?

The new Territory Workload Report provides a clear visual breakdown of territory balance. Whether you're measuring number of accounts, sales potential, or service workload, Maptitude shows you how each territory stacks up against the “ideal” and highlights those outside of acceptable ranges.

With built-in charts and smart tolerance thresholds, you can spot imbalance at a glance and rebalance before it costs you performance.

How to do it:

1. In the Territory Manager, from the Territory Layout drop-down, choose Territory Workload Report.
2. Choose one of your territory tracking fields (such as Sales, Customers, or Prospects).
3. Click OK to display the workload chart and compare each territory's value with the target workload and tolerance levels.

Sync Territory Maps with External Data

Territories don't live in isolation. They're tied to your business data, like sales representative assignments, sales numbers, or region lists.

Maptitude 2025 makes it easier to link territory maps to external tables like Excel spreadsheets or databases. If your data changes, you can refresh your map with a click - no need to start from scratch. This is especially powerful for organizations with frequently shifting teams or targets. You can even control territory boundaries based on updated data, such as automatically moving ZIP Codes between districts based on new sales volumes.

This tool is perfect for monthly or quarterly business reviews where data drives territory updates.

How to do it:

1. When you create a new territory layer from your territory table, choose the Link data to territories option to link your business data.
2. When your external data changes, choose Map > Update Linked Records. Maptitude will automatically apply the updated values to the territory field, redrawing boundaries if needed.

Drag-and-Drop Territory Management Online

Prefer to work in the cloud? Maptitude Online now supports drag-and-drop spreadsheet uploads, enabling fast and flexible territory creation right from your browser. Assign ZIP Codes, counties, states, or Census Tracts using a simple, intuitive web interface. You can edit boundaries, assign reps, and collaborate with your team, all without desktop software.

It's perfect for distributed sales teams, franchise managers, or field service planners who need secure access anywhere, anytime.

How to do it:

1. Log into Maptitude Online.
2. Click Create Map and choose the Territories (from my territory table) option.
3. Either click Upload File or drag your spreadsheet file into the upload box (up to 25,000 rows or 4 MB).
4. Click Next and verify the territory settings.
5. Click Next and choose any demographic variables to track.
6. Click Next and OK.
7. Open the territory map that you just created click Territories in the sidebar to see the territories and the demographics for the fields that you chose to track. Optionally, use the tools to manually readjust the territory boundaries. Click Publish in the sidebar to generate a URL that you can share with others to see your territory map.

With SaaS flexibility and desktop power, territory management is now wherever you are.

Why This Matters

Whether you're planning territories from scratch or maintaining a national field force, the new territory features in Maptitude 2025 help you:

• Balance workloads intelligently
• Cover every location accurately
• Adapt quickly to organizational changes
• Collaborate in real time
• Visualize performance and act with confidence

From auto-cleanup to dynamic reporting to cloud-based editing, Maptitude 2025 gives you all the tools you need to design smarter territories and grow smarter results.

Ready to Try It?

If you already use an earlier version of Maptitude, you can upgrade to the 2025 version here. New to territory mapping? Try a free demo or reach out to our team to see how Maptitude can help.

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