Being able to identify areas by generation (people sharing an age range) is a powerful marketing tool that provides you with a focused and efficient way of reaching your ideal target audience. In the Maptitude USA Country Package these data are available down to the Census Tract and ZIP Code level. Age data are available for Australia, Brazil, Canada, France, Germany, Italy, Mexico, New Zealand, and United Kingdom.
Analyzing age is the most proven demographic marketing method that you can use to get your product into the hands of those who will want it. Along with gender, income and education, using age helps identify life stage and even lifestyle grouping.
Maps help you clearly visualize age distributions and can be used to analyze target populations and geographies, enabling a deeper understanding of where people live and how they can be contacted.
Maptitude allows you to map variation in age and related statistics such as median or mean income, income bracket, disposable income by gender, education, and home value. These figures can also be compared to population density, age distribution, family size, race, and more.
Other features of Maptitude include:
√ Maptitude is the easiest-to-use full featured mapping software, and includes powerful tools such as multi-ring drive-time zones
√ Maptitude has no subscription fees, and supports secure off-line data storage
√ Maptitude provides fully customizable maps with unlimited point icons
√ Maptitude has unlimited pin-mapping/geocoding
√ Maptitude includes free mapping data and demographics covering everything from population statistics to business locations, postal/ZIP Codes, and more!
“The package offers ease of use, an extensive range of functions and capabilities, and a wealth of data. In fact, if I purchased the data separately, from any of multiple sources, the cost for data and restructuring would be over $20,000.”
“Maptitude contains nearly all of the functionality of other GIS software without nearly as many headaches.”