Data:

New U.S. data provide access to the most up-to-date geographic information available.

Only Maptitude 2018 users will have access to completely new business critical data. Now included for all layers from ZIP Code to State are four new fields covering the growth in income and population, and daytime population counts. We will also be updating our free premium data for our Maptitude 2018 customers.

The updated streets allow for accurate address locating and street visualization, directions, drive-time rings, and drive-time territories.

The boundaries (e.g., ZIP Codes, Counties, States) have updated demographics and Census data such as buying power/disposable income, banking compliance data, and the 2016 Census ACS data.

Maptitude 2018 also ships with the January 2018 ZIP Code release, ensuring that you are using the latest nationwide postal data.

Updated data for Australia, Brazil, Canada, Mexico, New Zealand, and United Kingdom and Ireland have also been released.

Enhanced Data Import:

Data linking was one of the best features of Microsoft MapPoint and has been added to Maptitude 2018! Maptitude 2018 allows you to update your map with any changes made to your data source. For example, if you have added/deleted/changed customer records in an Excel spreadsheet, you can simply choose to update your Maptitude map layer with the latest information and locations.

Maptitude 2018 imports waypoints from MapPoint and Streets & Trips; and successfully geocodes/pin-maps even more address and postal data.

A new site selection wizard helps you identify the best locations for servicing your customers or target market.

Enhanced Results:

You can create drive-time zone reports using the labels/names of your stores and customers. This allows you to create multiple travel rings around multiple locations and still be able to identify the location for each ring.

The Wizard driven interface walks you through adding shaded boundaries to an existing map, such as adding sales by ZIP Code to a customer map. Create-a-Map Wizard also automatically creates reports when demographics are chosen. All reports include the new data on income growth, population growth, and daytime population.

You can also create 3-D themes on two fields rather than just one; and can create travel time or distance tables between ZIP Codes or any other area layer.

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